How to Set Up Automated Replies on Instagram DMs (Step-by-Step Guide)
In today’s fast-moving social world, customers expect instant responses — especially on Instagram. Whether someone asks for your pricing, product link, availability, or wants to collaborate, the faster you reply, the higher your conversion rate.
That’s where Instagram DM automation comes in. With tools like Hypello, you can automatically reply to DMs, send offers, answer FAQs, and nurture leads 24/7 — without lifting a finger.
In this guide, you’ll learn:
- What automated Instagram DM replies are
- Why you should use them
- How to set them up step-by-step
- Best practices to boost engagement & conversions
Let’s get started!
What Are Automated Replies on Instagram DMs?
Automated replies are messages that are sent instantly when someone interacts with your Instagram account — like sending a DM, replying to your Story, or commenting with a specific keyword.
With automation, you can:
- Send instant replies like “Check your DM 👋”
- Deliver pricing, product links, menus, or catalogs
- Run giveaways & contests
- Close more leads without manual work
- Auto-respond when you’re offline
And with Hypello, all of this can be done in just a few clicks.
Why Automate Instagram DMs?
Here’s why thousands of businesses rely on automation:
⚡ 1. Respond 10x Faster
Consumers expect instant replies — automation ensures they get one immediately.
🧑💼 2. Save Hours Every Week
Stop repeating the same answers over and over. Let automation handle it.
💸 3. Boost Conversions & Sales
Faster replies = more leads closed.
Clear call-to-action messages = more purchases.
🤖 4. Run Engagement Workflows Automatically
Story replies, comments, keywords, everything triggers an instant flow.
💬 5. Maintain a Consistent Brand Tone
Every user gets a friendly, on-brand reply — no human error.
How to Set Up Automated Replies on Instagram DMs (Using Hypello)
Setting up automated replies with Hypello is simple. Follow this step-by-step guide:
Step 1: Connect Your Instagram Account
1 . Go to Hypello Dashboard
2 . Navigate to Integrations → Instagram
3 . Login using your Instagram credentials
4 . Approve permissions so Hypello can send DMs on your behalf
Prerequisites before you connect Instagram account:
Your Instagram must be a Business or Creator account, because Meta only exposes DM automation features to professional profiles
Once connected, you’ll see your account under “Settings section”.
Step 2: Choose the Automation Trigger
Hypello allows you to automate replies for:
🔹 DM Story Replies
Send an automatic message whenever someone reacts to or replies to your story.
🔹 DM Keyword Automation
If someone types words like price, offer, menu, link, etc., Hypello sends a personalized reply.
🔹 Post Comment Automation
If a user comments certain keywords on a post, they get an instant DM.
🔹 Welcome Message for New DMs
Send a greeting message for every first-time DM.
Pick the type of trigger you want to automate.
Step 3: Write Your Automated Reply
Here are some examples you can use:
For Pricing Inquiries
“Hey 👋 Thanks for your interest! I’ve sent you the pricing details in your DM. Let me know if you have any questions!”
For “Check your DM” Comment Replies
“Thanks for commenting! 🎉 Just sent you the details — check your DM.”
For Story Replies
“Thanks for replying! ❤️ How can I help you today?”
For Product Inquiries
“Here’s the link to the product you asked for: [link]
Let me know if you want personalized recommendations!”
Hypello lets you customize message tone (friendly, formal, fun, sales-focused), add emojis, use templates, and attach media files.
Step 4: Add Smart Conditions (Optional)
Hypello's automation engine allows advanced rules:
- Send different responses based on keywords
- Add delays for a natural conversation flow
- Send follow-up messages
- Tag users for segmentation
- Notify your team for high-intent leads
Example workflow:
- If user says price → Send pricing message
- If user says demo → Send demo booking link
Step 5: Test & Activate Your Automation
Click Preview or send a DM to your own account to test. Once everything looks good, turn on the Automation Toggle.
Your AI-powered Instagram DM automation is now live! 🎉
Best Practices for Instagram DM Automation
- Keep messages short & friendly
- Use clear calls to action such as “Click here to view pricing”
- Avoid spammy flows — one good flow beats many pushy ones
- Match the user’s tone for natural engagement
- Use fallback messages like:
“I’m here to help! Can you share more details?”
Why Hypello Is the Best Tool for Instagram DM Automation
Hypello is more than an automation tool — it’s your Instagram growth engine.
Key Features:
- Smart auto-replies
- Keyword + story + comment triggers
- AI conversation engine
- DM sequences & drip messages
- Lead tagging & CRM
- Analytics dashboard
- Affordable pricing starting at $4.90/month (Early Bird)
Perfect for creators, coaches, ecommerce, agencies, influencers, and local businesses.
Final Thoughts
Instagram DM automation is no longer a luxury — it’s a necessity. Automating replies helps you:
- Respond instantly
- Boost engagement
- Increase conversions
- Save time
- Grow your brand faster
And with Hypello, you can set everything up in minutes — not months.
