Hypello's New Follow-Up DMs Feature: Supercharge Your Instagram Automation

Hypello has launched an advanced follow-up DMs feature that automates personalized messaging sequences based on user interactions. This tool supports triggers like 'Always', 'If Link Clicked', 'If Link Not Clicked', 'If Message Seen', 'If Message Not Seen', and 'If Reacted to message with emoji' to nurture leads more effectively

Feature Overview

Follow-up DMs allow creators and brands to create conditional message sequences that fire based on specific user behaviors after the initial DM. The 'Always' trigger sends messages regardless of engagement, while others like 'Link Clicked' activate only when users interact with links, ensuring timely and relevant follow-ups

This builds on Hypello's existing inbox automation and keyword triggers, turning one-time DMs into full sales funnels without manual monitoring.

Available Triggers Explained

• Always: Sends the follow-up message every time, ideal for simple reminders or nurture sequences.
• Link Clicked: Triggers when the recipient clicks a link in your previous DM, perfect for advancing hot leads to purchase pages.
• Link Not Clicked: Fires for non-engagers after a delay, re-engaging with a new angle or discount.
• Message Seen: Activates once the message is viewed, allowing dynamic content like questions or upsells.
• Reacted with emoji: Responds to emoji reactions on DMs, adding a conversational, human-like touch.

These triggers leverage Meta's official API for compliance and real-time tracking, similar to advanced workflows in tools like GoHighLevel.

1. Always

Send the follow-up no matter what.

Perfect for onboarding sequences, reminders, or educational content.

Example:

“Just checking in—did you get a chance to see our previous message?”

2. Link Clicked

Triggers only if the user clicked the link in your DM.

Use case:

• Send checkout help
• Share advanced info
• Upsell after interest is shown

Example:

“Thanks for checking it out! Let me know if you have any questions.”

3. Link Not Clicked

Triggers only if the user did not click the DM link.

Use case:

• Nudge hesitant users
• Rephrase your CTA
• Offer incentives

Example:

“Hey! Just in case you missed it, here’s the link again 👇”

4. Message Seen

Triggers when the user has seen your message but didn’t act.

Use case:

• Handle silent readers
• Add urgency or clarity

Example:

“Looks like you saw this—happy to help if you’re unsure about anything.”

5. Message Not Seen

Triggers only if the message hasn’t been opened.

Use case:

• Retry delivery
• Send a lighter reminder

Example:

“Quick heads-up—sending this again in case it got buried.”

6. Reacted

Triggers when the user reacts (👍 ❤️ 😂) to your DM.

Use case:

• Continue high-intent conversations
• Turn reactions into conversions

Example:

“Glad you liked it! Want me to share the next steps?”

Why Follow-Up DMs Matter

Most creators lose leads not because of poor content—but becausethey don’t follow up at the right time.

With Hypello Follow-Up DMs, you can:

• ✅ Increase reply rates
• ✅ Reduce manual work
• ✅ Avoid unnecessary messages
• ✅ Build human-like automation

This is automation that responds to behavior, not just schedules.

Built for Compliance & Safety

Follow-Up DMs are:

• Fully event-driven
• Based on user actions
• Designed to align with Instagram & Meta policies
• Easy to enable, pause, or customize

No scraping. No unsafe automation. Just smart workflows.

Who Is This For?

• Creators selling courses, communities, or services
• Brands handling DMs at scale
• Founders converting comments into customers

If Instagram DMs are part of your growth strategy, this feature is built for you.

How It Boosts Instagram Growth

Previously, Hypello focused on initial comment-to-DM and story replies, but follow-ups close the loop by handling drop-offs. Creators can now automate 24/7 sales paths, increasing conversions by 2-5x through timed nudges based on engagement data.

For agencies, white-label support and unlimited DMs make scaling across client accounts seamless.

Start Using Follow-Up DMs Today

Follow-Up DMs are now live inside Hypello.

Create sequences, choose your triggers, set delays, and let Hypello handle the rest.

If you want help setting up your first Follow-Up DM flow, just reach out. We’re happy to help ❤️