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Instagram Hashtag Generator

Build a balanced set of hashtags for your post from your keyword, niche and location. Pick the tags you want and copy them in one click.

  • 100% free
  • No sign-up
  • Runs in your browser

What the post is about, e.g. sourdough bread, vintage denim.

A city or region, for local businesses.

Instagram allows up to 30. A focused set of 3 to 5 is the current best practice.

15 of 15 selected

Niche

Mid-size

Broad

Tip: you have 15 tags selected. Try Top 5 for a shorter, more relevant set.

How to choose hashtags that help

Hashtags tell Instagram what your post is about and put it in front of people who follow or search those tags. They work best when they describe the post accurately. A handful of relevant tags will usually do more than 30 generic ones.

The tiers in your set

  • Your keywords: built from the words you typed. These are the most specific to the post.
  • Local: your city or region combined with your niche, useful for shops, salons, cafés and services.
  • Niche: smaller communities around a specific interest, where your post can stand out.
  • Mid-size and broad: popular, general tags. Use one or two at most, because posts in them get buried quickly.

Why the generator leaves out some tags

Tags like #followforfollow, #like4like, #f4f and #likeforlikes exist to trade follows and likes. They bring in bots and accounts that will never buy from you, and using them can make your account look like spam. Instagram also restricts some hashtags from time to time when they fill up with content that breaks its guidelines. If you tap a tag in the app and its recent posts are hidden, don't use it.

A simple routine

  1. Start with Top 5 and check each tag in Instagram to see if the posts look like yours.
  2. Swap in tags that match your exact topic, product or location.
  3. Rotate your sets between posts instead of pasting the same list every time.
  4. Check Insights to see how many impressions came from hashtags, and keep what works.

How it works

How to use it

  1. Step 1

    Enter your topic

    Type a keyword for the post, choose the niche closest to your account and add a location if it matters.

  2. Step 2

    Pick how many

    Choose a set size from 5 to 30. Tags are balanced across your keywords, niche, mid-size and broad tiers.

  3. Step 3

    Select and copy

    Tap tags to select or remove them, use Top 5 for a lean set, then copy your selection into your caption.

FAQs

Frequently asked questions

Answers to common questions about the Instagram Hashtag Generator.

Instagram has long allowed up to 30 hashtags per post, but its own advice is to use around 3 to 5 that clearly describe the post. A few accurate tags help Instagram understand your content better than a long list of loosely related ones. Use the Top 5 button for a lean set.

Broad tags like #food are used by huge numbers of posts, so yours disappears quickly. Niche tags like #weeknightdinner are used by smaller, focused communities, where your post is more likely to be seen by people who care. Mid-size tags sit in between. A mix leans on niche and keyword tags.

Post counts change constantly and can only be checked inside Instagram, so any number shown here would be out of date or made up. Tap a hashtag in the Instagram app to see its recent posts before you rely on it.

Avoid engagement-bait tags like #followforfollow, #like4like and #f4f. They attract bots and spam accounts, not real customers, and can make your account look spammy. Also avoid tags that have nothing to do with the post. The generator filters these out automatically.

Both work for discovery. Putting them at the end of the caption keeps everything in one place and is easier to manage. Whichever you choose, keep the tags relevant to the post.

Yes. It's free, needs no sign-up and runs in your browser using curated hashtag lists for 29 niches. Nothing you type is stored.

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