The best ReplyRush alternative for creators and small brands
ReplyRush is an easy, low-cost auto-DM tool, but every plan caps your monthly DMs and its branding stays in your messages until the $25 Boost plan. Hypello sends unlimited DMs from $4.90 a month billed yearly, never brands your DMs, and includes comment replies and Ask to Follow on the free plan.
Updated
Hypello or ReplyRush: the short answer
Pick Hypello if you've outgrown ReplyRush's free plan or don't want to watch a DM counter. Hypello Creator costs $4.90 a month billed yearly (₹249) or $8 monthly (₹399) for 2 accounts with unlimited DMs, while ReplyRush Lite costs $10 (₹900) a month for 7,500 DMs on one Instagram account and keeps ReplyRush branding. Hypello also includes support on WhatsApp and email on every plan, and AI agents that answer DMs, with AI credits from Creator. Stay with ReplyRush if 1,500 free DMs a month or its iOS and Android apps matter most to you.
Hypello vs ReplyRush at a glance
| Feature | Hypello | ReplyRush |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, 1,500 DMs a month, with branding |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $10/mo (₹900) monthly for 7,500 DMs |
| What sets the price | Plan and connected accounts, never DMs | Plan tier, each with a monthly DM cap |
| DMs on paid plans | Unlimited | 7,500 to 400,000 a month |
| Accounts on the cheapest paid plan | 2 Instagram or Facebook accounts | 1 Instagram and 1 Facebook |
| Public comment replies on the free plan | Yes | No |
| Follow gate on the free plan | Ask to Follow | No |
| Branding in your DMs | None, on every plan | On Free and Lite |
| Automate a post before it's published | Creator plan and up | Every plan |
| AI | AI agents that answer DMs, credits from Creator | AI Generated Triggers on every plan |
| Priority support | Every plan, on WhatsApp and email | Boost and MAX |
Why creators move from ReplyRush to Hypello
- Unlimited DMs for less than Lite
- ReplyRush Lite costs ₹900 ($10) a month for 7,500 DMs on one Instagram account. Hypello Creator costs ₹399 ($8) a month, or ₹249 billed yearly, and sends unlimited DMs from 2 accounts. A Reel that takes off won't push you into a bigger plan.
- No branding on any plan
- ReplyRush keeps its branding in your DMs on Free and Lite and removes it from Boost, at ₹2,100 ($25) a month. Hypello never adds its name to your messages, including on the free plan.
- Comment replies and Ask to Follow on Free
- ReplyRush Free sends more DMs, 1,500 a month against Hypello's 1,000. But it leaves out public comment replies and follow-gated DMs. Hypello Free includes both, along with unlimited automations and contacts.
- Room for more accounts
- Three Instagram accounts need ReplyRush Boost at ₹2,100 ($25) a month. Hypello's 6-account Creator plan costs ₹849 ($14.90) billed monthly and covers those accounts and their Facebook Pages. Agencies can connect up to 15 accounts on one plan.
- AI agents that answer DMs
- ReplyRush lists AI Generated Triggers on every plan. Hypello's Sales, Support, and Leads agents reply to DMs using your website, documents, and instructions, and can collect contact details, share a discount code, or pass the chat to your team.
- Help on WhatsApp from day one
- ReplyRush offers support by email and website tickets, with priority support from the Boost plan. Every Hypello plan, Free included, comes with priority support on WhatsApp and email, so you can get help while you set things up.
Hypello vs ReplyRush feature comparison
| Feature | Hypello | ReplyRush |
|---|---|---|
| Instagram and Facebook automations | ||
| DMs from post and Reel comments | Yes | Yes |
| Public replies under comments | Every plan, including Free | Lite and up |
| Story replies and Story mentions | Yes | Yes |
| Instagram Live comments | Yes | Yes |
| Comments on sponsored posts and adsNeeds a connected Facebook Page on Hypello | Yes | Yes |
| Keyword replies and welcome openers in the inbox | Yes | Yes |
| Facebook Page automation | Yes | Yes |
| Set up your next post before it goes live | Creator plan and up | Every plan, including Free |
| Growth and lead capture | ||
| Follow gate before the DM | Ask to Follow, included on Free | Lite and up |
| Follow-up DMsPaid plans on both | Yes | Yes |
| DM earlier comments that got no replyPaid plans on both | Re-Trigger, past 7 days | SendBack |
| Collect emails in DMsPaid plans on both | Emails and phone numbers | Email Collector |
| Link click tracking | Yes | Yes |
| Send collected emails to Mailchimp or Klaviyo | Built in, paid plans | Through its Zapier app (beta) |
| AI | ||
| AI agent trained on your website and documents | Yes | Not listed |
| AI shares discount codes and hands off to your team | Yes | Not listed |
| Plans and accounts | ||
| Monthly DMs on paid plans | Unlimited | 7,500 to 400,000 |
| Most accounts on one plan | Up to 15 | 5 Instagram and 5 Facebook |
| No branding in your DMs | Every plan | Boost and MAX |
| Safety and support | ||
| Meta status | Meta Tech Provider | Meta Business Partner |
| Official Meta API, no password needed | Yes | Yes |
| Hold DMs when Instagram's limit is reached | DM Safety Queue | Excess DM Queue, Lite and up |
| Support | WhatsApp and email, every plan | Email and tickets, priority on Boost and MAX |
Hypello vs ReplyRush pricing
ReplyRush's pricing page lists monthly prices, and each plan comes with a DM cap and a fixed number of Instagram and Facebook accounts. On Hypello, every paid plan sends unlimited DMs, and the price depends on the plan's AI features and how many accounts you connect. The scenarios below use monthly prices on both sides.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
ReplyRush
Free$0
1,500 DMs a month, 1 Instagram and 1 Facebook account. No public comment replies, follow gate, or email collector. ReplyRush branding.
Lite$10/mo (₹900)
7,500 DMs a month, 1 Instagram and 1 Facebook account. Adds comment replies, follow gate, email collector, and follow-ups. Branding stays.
Boost$25/mo (₹2,100)
40,000 DMs a month, 3 Instagram and 3 Facebook accounts. Removes branding and adds priority support.
MAX$100/mo (₹8,400)
400,000 DMs a month, 5 Instagram and 5 Facebook accounts, 365 days of data retention.
Source: ReplyRush pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | ReplyRush |
|---|---|---|
| 1,500 DMs a month, no public replies or follow gateCheapest plan that fits, monthly billing | ₹399 ($8) on Creator, unlimited DMs | ₹0 on Free, with branding |
| 7,500 DMs a month on one Instagram accountCheapest plan that fits, monthly billing | ₹399 ($8) on Creator, unlimited DMs | ₹900 ($10) on Lite, with branding |
| Comment replies and a follow gate, no brandingCheapest plan that fits, monthly billing | ₹0 on Free, up to 1,000 DMs | ₹2,100 ($25) on Boost |
| 3 Instagram accounts and their Facebook PagesMonthly billing | ₹849 ($14.90) on Creator, 6 accounts | ₹2,100 ($25) on Boost |
| 5 Instagram accounts and their Facebook PagesMonthly billing | ₹1,249 ($20.90) on Creator, 10 accounts | ₹8,400 ($100) on MAX |
Hypello or ReplyRush?
Choose Hypello if you
- Want unlimited DMs for less than ReplyRush Lite costs
- Don't want any tool's branding in your DMs, even on a free plan
- Need public comment replies and a follow gate without paying
- Run three or more Instagram accounts or Facebook Pages on a budget
- Want AI agents that answer DMs from your website and documents
- Want Mailchimp and Klaviyo built in, without Zapier
Choose ReplyRush if you
- Want the bigger free DM allowance, 1,500 a month against 1,000
- Like managing automations from ReplyRush's iOS and Android apps
- Want to set up automations for upcoming posts on a free plan
- Want to connect your automations to other apps through Zapier
- Already run many Global Triggers in ReplyRush and don't want to rebuild them
How to switch from ReplyRush to Hypello
- 1
Write down what ReplyRush is doing for you
List each keyword and Global Trigger, the posts or Stories it covers, the DM text and links, and whether the follow gate or email collector is on.
- 2
Pause those automations in ReplyRush
Switch off the matching automations and triggers first, so one comment never gets a DM from both tools.
- 3
Create a free Hypello account
Sign up with Google or email, then connect your Instagram professional account through Meta. Add your Facebook Page too if you want to reply to ad comments.
- 4
Rebuild from a template
Open DM from Comments, choose a single post or Any post or reel for triggers that ran everywhere, then add your keywords, public replies, and DM with link buttons. Turn on Ask to Follow if you used the follow gate.
- 5
Go live and fill the gap
Click Go Live and comment from a second account to test it. On a paid plan, Re-Trigger can DM comments from the past seven days that came in before the automation was live.
The verdict
ReplyRush is a reasonable pick for a creator with one account who wants a bigger free DM allowance than Hypello's, likes working from a phone app, and doesn't mind ReplyRush branding in their messages. Its feature list is long for the price, from SendBack to Global Triggers.
Once you need more than 1,500 DMs a month, public comment replies, a follow gate, more accounts, or DMs without branding, Hypello costs less in each case we compared. You get unlimited DMs on paid plans, comment replies and Ask to Follow on Free, AI agents for sales, support, and leads, and support on WhatsApp and email on every plan. Compare the plans in USD and INR or start for free.
FAQs
Frequently asked questions
Questions creators ask before moving from ReplyRush to Hypello.
On paid plans, yes. Hypello Creator costs $4.90 a month billed yearly (₹249), or $8 (₹399) billed monthly, for 2 accounts with unlimited DMs. ReplyRush Lite costs $10 (₹900) a month for 7,500 DMs on one Instagram account and keeps ReplyRush branding, which only goes away on Boost at $25 (₹2,100) a month. On free plans, ReplyRush gives more DMs: 1,500 a month against Hypello's 1,000.
ReplyRush's pricing page lists four plans with monthly prices. Free gives 1,500 DMs a month, Lite costs $10 (₹900) for 7,500 DMs, Boost costs $25 (₹2,100) for 40,000 DMs on 3 Instagram accounts, and MAX costs $100 (₹8,400) for 400,000 DMs on 5 Instagram accounts. Each paid plan also includes the same number of Facebook accounts.
Hypello's free plan includes 1,000 DMs a month on up to 2 accounts, unlimited automations and contacts, public comment replies, and Ask to Follow, with no branding in your DMs. ReplyRush Free gives you more DMs, 1,500 a month, but leaves out public comment replies and follow-gated DMs and keeps ReplyRush branding in your messages.
ReplyRush Free can send DMs when people comment on your posts and Reels or reply to your Stories. Its Comment Auto Reply feature, which posts a public reply under the comment, starts on the Lite plan. Hypello includes public comment replies with @mentions on every plan, including Free.
There is no direct import, so you rebuild each automation in Hypello. Pause the matching automation or Global Trigger in ReplyRush first so nobody gets two DMs, then use Hypello's DM from Comments template on one post or on Any post or reel. Most automations take a few minutes to rebuild, and Hypello's support team can help on WhatsApp and email.
ReplyRush lists AI Generated Triggers on every plan, and its homepage describes AI-powered inbox replies. Hypello offers Sales, Support, and Leads AI agents that answer Instagram and Facebook DMs using your website, documents, and instructions, and can collect contact details, share a discount code, or hand the chat to your team. AI credits start on Creator, and Pro includes 3 agents and 4,000 credits a month.
Yes. Hypello shows prices in INR and USD with tax included, and you can pay by card or UPI. Creator costs ₹249 a month billed yearly, or ₹399 billed monthly, for 2 Instagram or Facebook accounts with unlimited DMs.
Both tools connect through Meta's official API and never ask for your Instagram password. Hypello is a Meta Tech Provider, and it paces sending with a DM Safety Queue, Slow-Down Mode, and, on paid plans, reply delays so automations stay within Instagram's limits. No automation tool can guarantee account safety, so keep your messages relevant to what people asked for.
Keep reading
Leave DM caps behind
Start free with comment replies and Ask to Follow, then unlock unlimited DMs from $4.90 a month billed yearly.