Send links in Instagram DMs automatically

One post or every post

For a campaign, select a specific post or Reel so the DM matches that video exactly. If you use the same call to action across your content, such as LINK for your shop, choose Any post or reel and a single automation covers everything you publish.

Buttons, carousels, and a friendly first message

Instead of pasting long URLs, Hypello sends links as tappable buttons. Use a single message with a button for one product, or build a carousel with several cards, each with its own title and button, when a Reel features more than one item.

You can also switch on the Welcome Message to greet people before the link arrives, add a quick-reply button to it, and insert the person's Instagram username so the message feels personal rather than automated.

When people share your Reel instead of commenting

Plenty of people send a Reel to themselves or a friend rather than leaving a comment. With Share Content in DM switched on for a selected post or Reel, the same automation runs when someone shares that content to your DMs, so they receive the link too. This option works on a specific post, not when Any post or reel is selected.

Public replies that look natural

Add at least three public reply variations and Hypello picks one at random for each comment, so your comment section doesn't fill up with identical text. You can tag the commenter, tag your own account, or tag no one. If a post goes viral, Limit public replies skips some public replies to keep activity at a safe level, while every commenter still receives the DM.

Knowing who clicked

With Track DM URL turned on, Hypello knows when someone clicks the link in your DM. That information powers Follow-Up DMs, so people who opened the message but didn't click can receive a gentle reminder later.