About Hypello
About Hypello: Instagram and Facebook Automation for Creators and Businesses
Hypello replies to comments, sends DMs, runs follow-ups, and captures leads on Instagram and Facebook. It works through Meta's official API, so you can automate conversations without sharing your password.
Figures as reported on hypello.com.
What is Hypello?
Hypello helps creators and teams handle the repetitive part of Instagram and Facebook. Instead of answering the same comment or DM by hand, you set up workflows that respond when people engage with your content, then follow up and capture details for your next step.
Automation starts with a simple trigger, such as a keyword in a comment or a Story reply. From there, Hypello can send links and information, collect contact details, and track which links people click, so your replies stay relevant.
- Comment-to-DM automation for posts and Reels
- Facebook automation: run the same comment and DM flows on your Facebook Page and Messenger
- Ask to Follow: send the DM only after someone follows you
- Story reply and story mention automation
- Keyword-based inbox replies and welcome messages
- Follow-up DM sequences and link click tracking
- Lead capture: collect emails and phone numbers inside DMs
- Live comment and boosted post automation
- AI Agents for sales, support, and lead qualification
- Unlimited DMs and automations with the Pro plan
How it works
How Hypello Works
Five steps from sign-up to a live automation.
Sign in and connect your accounts
Sign in with Google or an email code, then connect your Instagram Business or Creator account and Facebook Page through Meta.
Pick an automation
Choose a post, Reel, Story, Live, inbox, or Facebook automation to start from.
Set keywords and messages
Add trigger words such as “link” or “price”, then write the DM or reply you want to send.
- Key feature
Turn on Ask to Follow
Hypello asks people to follow you first and sends the DM only after they follow, so every automation also grows your audience.
Activate and let it run
Turn the automation on. Hypello replies and follows up while you focus on creating.
Our mission
Make Instagram and Facebook automation simple, safe, and affordable.
Hypello exists to take repetitive replies off your plate, so creators and businesses can spend more time creating, selling, and building relationships with their audience.
Who it's for
Built for Creators, Brands, and Agencies
Creators
Answer repeat questions, share links, and turn comments into followers and collaborations.
Learn more →E-commerce brands
Send product links, offers, and order support automatically when customers ask.
Learn more →Agencies
Run repeatable automation workflows across multiple client accounts.
Learn more →Safe & compliant
Built on Meta's official API
Hypello is a Tech & Business Approved Meta Provider. It uses Meta's official Graph API for Instagram and Facebook, the same technology Meta provides to its partners. There are no browser extensions and no shortcuts that put your account at risk.
- Tech & Business Approved Meta Provider
- Uses Meta's official Graph API, with no browser extensions or bots
- Connects through Meta, so you never share your Instagram or Facebook password
- GDPR and CAN-SPAM compliant
- No contracts, and you can cancel anytime
Learn how we keep you safe
Guidance on safe automation, our privacy practices, and verification details.
Free to start
Start on the Free Forever plan, then upgrade to Pro for unlimited DMs and automations.
No code needed
Create and manage workflows yourself. You don't need a developer or a technical team.
Built for social media
Every feature focuses on the comments, DMs, and follow-ups around your content.
Support on every plan
All plans include 24/7 customer support, plus a Help Center and a Safety Center.
FAQs
Frequently asked questions about Hypello
Hypello is an Instagram and Facebook DM and comment automation platform. It replies to comments on posts and Reels, sends DMs triggered by keywords and Stories, runs follow-up sequences, and captures leads. The same automations can run on your Facebook Page and Messenger, and AI Agents handle sales, support, and lead capture on both platforms.
Hypello is built for creators, e-commerce brands, and agencies that receive many repeat questions and engagement on Instagram and Facebook. Agencies can manage automation across multiple client accounts.
Yes. Hypello is a Tech & Business Approved Meta Provider and uses Meta's official Graph API for Instagram and Facebook. It doesn't use browser extensions, bots, or password sharing.
Yes. The Free Forever plan lets you start automating with a monthly DM limit. The Pro plan unlocks unlimited DMs and automations. See the pricing page for current plan details.
No automation tool can promise account safety. Hypello uses Meta's official API and includes controls such as reply delay, a DM queue, and slow-down mode to pace messages. Read the Safety Center for best practices.
Email hello@hypello.com, visit the Help Center at help.hypello.com, or use the contact page. The team is also active on Instagram, X, and LinkedIn.
Ready to automate your Instagram and Facebook DMs?
Start with the free plan and set up your first automation in minutes.