Instagram Post Formatter

Keep the first line short and strong, break the rest into short paragraphs or bullet points, and leave blank lines between sections. Instagram doesn't have formatting buttons, so this editor uses Unicode characters for bold and italic text and an invisible character to keep blank lines when you paste.

In the feed, Instagram shows roughly the first 125 characters, or the first two lines, before cutting the caption off with '… more'. The exact amount depends on the screen and the length of your username, so put your hook within the first 125 characters.

A caption can have up to 2,200 characters, 30 hashtags and 20 @mentions. Go over the hashtag or mention limit and Instagram may refuse to post the caption, so the counters on this page turn rose when you're over.

Either works for reach, but hashtags in the middle of a sentence make a caption harder to read. Use 'Move hashtags to end' to collect every hashtag from your caption and put them after your text, separated by a blank line, dots or invisible spacer lines.

Bold and italic Unicode letters can be read strangely by screen readers, and Instagram search doesn't match them to normal words. Use them for a few words, such as a heading, and keep the rest of the caption in normal text.

Instagram often removes empty lines and lines that only contain spaces. With 'Keep blank lines' switched on, the copied caption has an invisible Braille blank character on each empty line, which Instagram keeps.