The best Repli alternative for Indian creators and small businesses
Repli's free plan runs one automation and caps Instagram at 5 DMs a day, and its ₹249 Creator plan covers comment-to-DM only. Hypello Free sends 1,000 DMs a month with unlimited automations and no footer, and Creator covers two accounts from ₹249 a month billed yearly.
Updated
Hypello vs Repli in short
Choose Hypello if you want a larger free plan or a full Instagram toolkit on a small budget. Hypello Free sends 1,000 DMs a month with unlimited automations, while Repli Free allows one automation and 5 Instagram DMs a day. Hypello Creator costs ₹249 a month billed yearly ($4.90 in USD) for two accounts and includes inbox and Story replies, follow-up DMs, and email and phone collection. Repli Creator is ₹249 a month for one account and covers comment-to-DM only. Choose Repli if you need WhatsApp marketing and a CRM next to Instagram, want pay-as-you-go AI credit, or only want comment-to-DM on one account at the lowest month-to-month price.
Hypello vs Repli at a glance
| Feature | Hypello | Repli |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, 1 automation and 5 DMs a day |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | ₹249/mo ($3 outside India), billed monthly |
| Lowest paid plan in INR | ₹249/mo billed yearly, ₹399 monthly, 2 accounts | ₹249/mo on any billing term, 1 account |
| Active automations on the free plan | Unlimited | 1, across all channels |
| Branding in free-plan DMs | None | Repli footer, 300-character limit |
| Instagram accounts | 2 on Free and Creator, up to 15 per plan | 1 up to Growth, 2 on Pro+, extra ₹249/mo each |
| Inbox keyword replies | Every plan, including Free | Pro and up, or 1 rule on Free |
| Replies to comments from before you went live | Past 7 days, paid plans | Not listed |
| Ad and boosted post commentsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| AI credit included | From Creator, 100 a month | Pro+ only, ₹499 a month in INR |
| Channels | Instagram and Facebook | Instagram and WhatsApp |
Why creators move from Repli to Hypello
- A free plan with real volume
- Repli Free runs one automation across all channels, caps Instagram at 5 DMs a day, and limits DMs to 300 characters with a Repli footer. Hypello Free sends 1,000 DMs a month with unlimited automations, two accounts, and no branding.
- More than comment-to-DM for ₹249
- Repli Creator covers comment-to-DM on one account. DM keyword replies, Story replies, lead questions, and follow-ups start on Pro at ₹499 a month, or ₹349 a month billed yearly. Hypello Creator, at ₹249 a month billed yearly or ₹399 monthly, includes inbox and Story replies, email and phone collection, and follow-up DMs for two accounts.
- A second account on the entry plan
- Repli's Free, Creator, Pro, and Growth plans include one Instagram account. A second one costs ₹249 a month as an add-on on Pro or Pro+, or comes with Pro+ at ₹1,499 a month. Hypello Free and Creator both connect two Instagram or Facebook accounts, with Creator tiers for 6 and 10.
- Catch comments you would miss
- When a Reel picks up comments before your rule is ready, Re-Trigger on Hypello's paid plans goes back up to seven days and answers the eligible ones. Hypello can also DM people who comment on your ads and boosted posts. Repli doesn't list either.
- AI agents from the Creator plan
- Hypello's Sales, Support, and Leads agents learn from your website and documents, and credit comes with the plan: 100 AI credits a month on Creator and 4,000 on Pro. On Repli, only Pro+ includes AI credit (₹499 a month on INR billing), and other plans top up a wallet at about 10 replies per ₹1.
- Facebook, Mailchimp, and Klaviyo
- Hypello automates Facebook Page comments and Messenger next to Instagram, and paid plans send the emails you collect to Mailchimp or Klaviyo. Repli covers Instagram and WhatsApp, doesn't list Facebook automation, and links other tools through webhooks you set up yourself.
Hypello vs Repli features
| Feature | Hypello | Repli |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Inbox keyword repliesRepli Free can run one rule of either type | Every plan | Pro plan and up |
| Story replies | Every plan | Pro plan and up |
| Story mention replies | Yes | Yes |
| Instagram Live comments | Yes | Yes |
| DM when someone shares your post or Reel | Yes | Not listed |
| Reply to comments from the past 7 days | Paid plans | Not listed |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Automate your next post before publishing | Paid plans | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Yes |
| Follow-up DMs | Paid plans | Pro plan and up |
| Collect emails and phone numbers | Paid plans | Pro plan and up |
| Mailchimp and Klaviyo | Paid plans | Through webhooks you set up |
| 24-hour DM broadcasts to recent contacts | No | Pro plan and up |
| Appointment booking in DMs | No | Pro plan and up |
| AI | ||
| AI replies from your own knowledge | Yes | Yes, paid from AI credit |
| Monthly AI credit included | 100 on Creator, 4,000 on Pro | ₹499 on Pro+, INR billing |
| Hand the chat to a person | Yes | Yes |
| AI comment moderation | No | Comment Guard, Pro and up, uses AI credit |
| AI feedback on Reels before posting | No | Reel Analyzer, 2 scans on Free, more on paid |
| Accounts and channels | ||
| Accounts in the lowest paid plan | 2 | 1 |
| Many accounts on one plan | Up to 15 | 2 on Pro+, extra accounts ₹249/mo, agency API |
| Facebook Page comments and Messenger | Yes | Not listed |
| WhatsApp marketing and CRM | No | Growth plan and up |
| Safety and support | ||
| Meta status | Meta Tech Provider | Official API, no partner status claimed |
| Instagram login without sharing your password | Yes | Yes |
| Sending pace controls | DM Safety Queue, Slow-Down Mode, reply delay | Rate-limited broadcasts, per-minute cap on Live |
| No branding in DMs on the free plan | Yes | No |
| Support channels | WhatsApp and email, every plan | WhatsApp, Instagram DM, and email |
Hypello vs Repli pricing
Repli lists prices in INR for India and in USD elsewhere. Pro, Growth, and Pro+ cost ₹50, ₹100, or ₹150 less a month on 3, 6, or 12-month billing, paid upfront, while Creator is ₹249 on every term. Hypello prices by connected accounts, with unlimited DMs on every paid plan, and both tools take UPI. In INR, Hypello Creator is ₹249 a month billed yearly or ₹399 monthly for two accounts.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Repli
Free₹0
1 Instagram account, 1 WhatsApp number, and 1 active automation across channels. 15 signup credits plus 5 a day, a daily cap of 5 Instagram DMs, and 300-character DMs with a Repli footer.
Creator₹249/mo ($3) on every term
1 Instagram account. Unlimited comment-to-DM rules on selected posts, no Repli branding, and 5 Reel Analyzer scans. No DM keyword or Story replies, and no AI credit included.
Pro₹499/mo ($6) monthly, ₹349 billed yearly
1 Instagram account, with extra accounts at ₹249/mo. Adds DM keyword and Story replies, lead questions, follow-ups, booking, 24-hour broadcasts, Comment Guard, and analytics. No AI credit included.
Growth₹999/mo ($12) monthly, ₹849 billed yearly
1 Instagram account and 1 WhatsApp number. Adds WhatsApp Marketing and CRM, with agent seats billed separately. No AI credit included.
Pro+₹1,499/mo ($18) monthly, ₹1,349 billed yearly
2 Instagram accounts and 2 WhatsApp numbers. Adds AI replies, AI follow-ups, and AI booking, with ₹499 of AI credit each paid month on INR billing.
Commerce₹1,999/mo ($24)
Listed as a beta that can't be bought yet.
Source: Repli pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Repli |
|---|---|---|
| Comment-to-DM only, one accountCheapest paid plan | ₹399 monthly, or ₹249 billed yearly, on Creator | ₹249 on Creator, any billing term |
| Comments plus DM keyword and Story repliesCheapest paid plan | ₹399 monthly, or ₹249 billed yearly, on Creator | ₹499 monthly, or ₹349 billed yearly, on Pro |
| Two Instagram accounts with keyword repliesCheapest paid setup, monthly billing | ₹399 on Creator | ₹748 on Pro with one extra account (₹499 + ₹249) |
| AI replies with monthly credit includedCheapest plan with credit included, monthly billing | ₹399 on Creator, 100 AI credits | ₹1,499 on Pro+, ₹499 of credit (about 5,000 AI replies) |
Hypello or Repli?
Choose Hypello if you
- Want a free plan with 1,000 DMs a month and unlimited automations
- Want inbox and Story replies on the free plan or the entry paid plan
- Manage a second account, or a client's, without paying for an add-on
- Want Re-Trigger to answer comments that arrived before a rule went live
- Want to DM people who comment on your ads and boosted posts
- Want AI agents trained on your website, with credit included from Creator
- Send collected emails to Mailchimp or Klaviyo
Choose Repli if you
- Only need comment-to-DM on one account and want to pay ₹249 month to month
- Want WhatsApp marketing, templates, and a WhatsApp CRM next to Instagram
- Send 24-hour DM broadcasts to people who messaged you recently
- Want appointment booking inside your DMs
- Prefer pay-as-you-go AI credit, at about 10 AI replies per ₹1
- Want AI comment moderation or AI feedback on Reels before you post
- Run an agency platform that connects clients from your own website through Repli's onboarding API
How to switch from Repli to Hypello
- 1
List your Repli rules
Note each post, keyword, public reply, and DM with its links. Include any DM keyword, Story, and Live rules, and export your leads to CSV if you collect them.
- 2
Switch off the Repli rule
Turn off each Repli rule just before you set it up in Hypello. If both tools answer the same comment, that person gets two DMs.
- 3
Open a free Hypello account
Sign up with Google or an email code, then link your Instagram Business or Creator account through Meta's login. Connect your Facebook Page as well if you want ad comments covered.
- 4
Recreate each rule
Start from the DM from Comments template, select one post or Any post or reel, and enter the keywords from your Repli rule. Paste in the public replies and the DM text, and switch on Ask to Follow if your Repli rule asked people to follow.
- 5
Test, then cancel Repli
Go live and leave a keyword comment from another Instagram account to confirm the DM arrives. On a paid plan, run Re-Trigger to answer comments from the last seven days. Cancel your Repli plan once everything works; it stays active until the end of the period you paid for.
The verdict
Repli suits a creator who only needs comment-to-DM on one Instagram account and wants the lowest month-to-month bill, or a business that wants WhatsApp marketing, a CRM, and pay-as-you-go AI in the same tool as Instagram.
For a free plan you can grow on, a second account, or DM and Story replies without moving up a tier, Hypello gives you more for the money. Free sends 1,000 DMs a month with no footer, Creator covers two accounts from ₹249 a month billed yearly, and AI agents answer product questions and collect leads in your DMs. Check Hypello's plans or open a free account and test your first rule today.
FAQs
Frequently asked questions
What creators ask before moving from Repli to Hypello.
It depends on what you need. For comment-to-DM on one account billed monthly, Repli Creator costs ₹249 and Hypello Creator costs ₹399, and on yearly billing both cost ₹249 a month. Once you need DM keyword or Story replies, Repli moves you to Pro at ₹499 a month, or ₹349 a month billed yearly, and a second Instagram account adds ₹249 a month. Hypello Creator includes both features and two accounts at ₹399 monthly, or ₹249 a month billed yearly.
Repli has a free plan and four self-serve plans: Creator at ₹249 a month ($3 outside India), Pro at ₹499 ($6), Growth at ₹999 ($12), and Pro+ at ₹1,499 ($18). Pro, Growth, and Pro+ cost ₹50, ₹100, or ₹150 less a month on 3, 6, or 12-month billing, paid upfront, so Pro is ₹349 a month billed yearly. Creator stays ₹249 on every term. Creator, Pro, and Growth include one Instagram account, Pro+ includes two plus ₹499 of AI credit a month, and extra accounts cost ₹249 a month on Pro and Pro+.
For most small accounts, Hypello Free. It sends up to 1,000 DMs a month, runs as many automations as you need on two connected accounts, includes Ask to Follow, and adds no footer to your messages. Repli's free plan runs one automation across all channels, caps Instagram at 5 DMs a day, and adds a Repli footer to DMs of up to 300 characters. When you outgrow Hypello Free, Creator starts at ₹249 a month billed yearly, or $4.90 in USD.
Yes. Two Instagram or Facebook accounts come with both Hypello Free and Creator, Creator also has 6 and 10 account tiers, and agency setups go up to 15 accounts on a single plan. Repli includes one Instagram account on Free, Creator, Pro, and Growth, and two on Pro+ at ₹1,499 a month. On Pro and Pro+, Repli sells extra accounts for ₹249 a month each.
Yes. Hypello has three agent types, Sales, Support, and Leads, that reply in Instagram and Facebook DMs using the website pages, documents, and instructions you give them. Skills let an agent ask for a name, email, or phone number, offer a discount code, or pass the chat to your team. Creator includes 100 AI credits a month and Pro includes 4,000. Repli charges AI replies to a credit wallet at about 10 replies per ₹1, with 18% GST on top-ups, and Pro+ includes ₹499 of credit a month on INR billing.
No. Hypello automates Instagram and Facebook, not WhatsApp. If you want WhatsApp templates, broadcasts, and a CRM in the same tool as your Instagram automations, Repli's Growth plan at ₹999 a month covers that.
Hypello can't import Repli rules, but a comment-to-DM rule takes a few minutes to set up again from a template. Pause each rule in Repli before you recreate it, so nobody gets the same DM twice. If you get stuck, message Hypello support on WhatsApp or email, which is included on the free plan too.
Both tools connect through Meta's official API, and neither asks for your Instagram password. Hypello is also a Meta Tech Provider. When Instagram's hourly limit is reached, its DM Safety Queue holds messages and sends them later in order, and Slow-Down Mode eases off during cool-off periods. Neither tool, nor any other, can guarantee an account won't be restricted.
Keep reading
Rebuild your Repli automations on Hypello
Start with 1,000 free DMs a month and two connected accounts, then upgrade when you need more.