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The best SendDM alternative for creators who sell on Instagram and Facebook

SendDM is an Instagram-only automation tool with a post scheduler and link-in-bio page built in. Hypello automates Instagram and Facebook, gives you 1,000 free DMs a month instead of 300, and its paid plans start at $4.90 a month billed yearly.

Updated

Hypello vs SendDM in short

Choose Hypello if you run one or two accounts and want to pay less: Creator costs $4.90 a month billed yearly (₹249 in India), compared with $9 (₹399) billed yearly for SendDM Creator, and Hypello Free sends 1,000 DMs a month instead of 300. Hypello also covers Facebook and comments on Instagram ads, and its AI agents answer DMs from your website and documents. Choose SendDM if you want a post scheduler and link-in-bio page in the same tool, or need 5 Instagram accounts on one $11 monthly plan.

Hypello vs SendDM at a glance

Hypello vs SendDM at a glance
FeatureHypelloSendDM
Free planYes, 1,000 DMs a monthYes, 300 DMs a month on 1 account
Paid plans from$4.90/mo billed yearly ($8 monthly)$9/mo billed yearly ($11 monthly)
Accounts on the free planUp to 21
Accounts on the cheapest paid plan2 on Creator5 on Creator
Starting price in India₹249/mo billed yearly (₹399 monthly)₹399/mo billed yearly (₹499 monthly)
Facebook Pages and MessengerYesInstagram only
Comments on Instagram adsYesNot listed
What the AI doesAgents answer DMs from your website and docsWrites comment replies and filters spam
Mailchimp and KlaviyoPaid plansNot listed
Post scheduler and link-in-bio pageNoYes

Why creators move from SendDM to Hypello

A lower price for one or two accounts
Hypello Creator costs $4.90 a month billed yearly, or $8 monthly, with unlimited DMs and contacts. SendDM Creator costs $9 a month billed yearly, or $11 monthly. In rupees, billed yearly, Hypello starts at ₹249 a month against SendDM's ₹399.
More than three times the free DMs
Hypello Free sends up to 1,000 DMs a month across up to 2 accounts, with unlimited automations and Ask to Follow. SendDM Free stops at 300 DMs a month on 1 Instagram account, and its automations pause until the next cycle once you hit the cap.
Facebook in the same account
SendDM is built only for Instagram. Hypello also automates Facebook Page comments and Messenger replies, so a brand with a Page and an Instagram account can run both from one place.
AI agents that work your DMs
Hypello's Sales, Support, and Leads agents answer DMs using your website, documents, and instructions. They collect contact details, share discount codes, and transfer the chat to your team. SendDM's AI writes public comment replies and filters spam, and it doesn't list an AI agent for DMs.
Ad comments turn into DMs
Once your Facebook Page is connected, Hypello sends a DM to people who comment on your boosted posts and Instagram ads. SendDM doesn't list ad or boosted post comments as a trigger.
Leads land in Mailchimp or Klaviyo
Both tools collect emails and phone numbers in DMs. Hypello's paid plans send them straight to Mailchimp or Klaviyo, while SendDM lets you export the contacts you capture and doesn't list email tool integrations.

Hypello vs SendDM features for Instagram and Facebook

Hypello vs SendDM features for Instagram and Facebook
FeatureHypelloSendDM
Instagram automations
Comment-to-DM on posts and ReelsYesYes
Story replies and Story mentionsYesYes
Instagram Live commentsYesYes
Keyword auto replies in the inboxYesYes
Reply to comments from the past 7 daysRe-Trigger, paid plansRewind, Creator and up
Set up the DM before the post goes liveNext post automation, paid plansThrough the post scheduler
DM when someone shares your post to your inboxYesNot listed
Comments on Instagram ads and boosted postsNeeds a connected Facebook Page on HypelloYesNot listed
Growth and lead capture
Ask to Follow before sending the DMIncluded on FreeYes
Follow-up DMs to warm leadsPaid plansSmart Re-engage
Collect emails and phone numbersPaid plansYes
Link click trackingYesYes
Mailchimp and KlaviyoPaid plansNot listed
AI
AI agents that answer DMs from your website and documentsSales, support, and leads agentsNot listed
AI comment replies and spam filteringNoCreator and up
Hand the chat to your teamYesYes
Channels and extras
InstagramYesYes
Facebook Page comments and MessengerYesNo
Post, Reel, and Story schedulerNoYes
Link-in-bio pageNoYes
Most accounts on one listed plan15, custom plans above that20 on Scale
Safety, support, and payment
Meta statusMeta Tech ProviderMeta Tech Provider
Official Meta API, password never storedYesYes
Sending paced within Instagram's limitsDM Safety Queue and Slow-Down ModeBuilt-in rate limiting
Priority supportWhatsApp and email, every planNot on Free
Prices in INR and UPI paymentsYesYes

Hypello vs SendDM pricing

Every SendDM paid plan includes unlimited DMs, and the price steps up with Instagram accounts and AI credits. Its pricing page shows US dollars, or rupees for visitors in India, and yearly billing saves 20%. Hypello's paid plans also include unlimited DMs, and Creator costs less for one or two accounts.

Hypello

  • FreeFree forever

    Every core automation, with 1,000 DMs a month.

  • Creator$4.90/mo billed yearly, $8 monthly

    Unlimited DMs and growth features for creators and small brands.

  • Pro$14.90/mo billed yearly, $18.90 monthly

    AI agents that answer, qualify, and sell in your DMs.

  • Business$25/mo billed yearly, $35 monthly

    Unlimited AI agents and the most AI credits for teams and agencies.

See every Hypello plan →

SendDM

  • Free$0

    300 DMs a month on 1 Instagram account, with comment auto-reply, Story mention replies, 3 message templates, and 5 scheduled posts a month.

  • Creator$9/mo yearly, $11 monthly

    Unlimited DMs, 5 Instagram accounts, 2,000 AI credits a month, AI comment replies, Rewind, and unlimited scheduling. ₹399/mo yearly or ₹499 monthly in India.

  • Growth$16/mo yearly, $20 monthly

    Everything in Creator, with 10 Instagram accounts and 10,000 AI credits a month. ₹719/mo yearly or ₹899 monthly in India.

  • Scale$31/mo yearly, $39 monthly

    20 Instagram accounts and 25,000 AI credits a month. ₹1,439/mo yearly or ₹1,799 monthly in India.

  • CustomContact sales

    Custom DM limits and unlimited AI credits for agencies and large teams.

Source: SendDM pricing page, checked October 30, 2026.

What you would pay

Hypello vs SendDM cost by scenario
FeatureHypelloSendDM
Send up to 1,000 DMs a monthOne account, cheapest plan that fits, monthly billing$0 on Free$11 on Creator
Unlimited DMs on one or two accountsCheapest paid plan, monthly billing$8 on Creator$11 on Creator
Unlimited DMs, paying in IndiaCheapest paid plan, INR per month, billed yearly₹249 on Creator₹399 on Creator
Five Instagram accountsCheapest plan that fits, monthly billing$14.90 on Creator, up to 6 accounts$11 on Creator

Hypello or SendDM?

Choose Hypello if you

  • Run one or two accounts and want the lowest bill for them
  • Want a free plan with 1,000 DMs a month on up to 2 accounts
  • Have a Facebook Page as well as an Instagram account
  • Want AI agents that answer questions and sell in your DMs
  • Send DMs to people who comment on your Instagram ads
  • Send captured emails to Mailchimp or Klaviyo
  • Want priority support on WhatsApp and email, even on Free

Choose SendDM if you

  • Want a post and Reel scheduler and a link-in-bio page in the same tool
  • Pay monthly for 3 to 5 Instagram accounts and want them all on one $11 plan
  • Want AI to write your public comment replies and hide spam comments
  • Build multi-step DM flows with branching logic
  • Prefer managing automations from iOS and Android apps

How to switch from SendDM to Hypello

  1. 1

    List your SendDM automations

    Write down each keyword, the post or Reel it runs on, the public reply, the DM and its links, and whether Ask for Follow is on. Export the contacts you captured if you want to keep them.

  2. 2

    Turn them off in SendDM

    Switch off each automation, including any keyword automation attached to a scheduled post, so one comment doesn't get two DMs.

  3. 3

    Create a free Hypello account

    Sign up with Google or email and connect your Instagram professional account through Meta. Add your Facebook Page as well if you want Page comments and ad comments covered.

  4. 4

    Rebuild from a template

    Open DM from Comments, choose the post or Any post or reel, add your keyword, public replies, and DM, and turn on Ask to Follow wherever you used it in SendDM.

  5. 5

    Go live and catch missed comments

    Click Go Live and test with a comment from a second account. On a paid plan, Re-Trigger replies to eligible comments from the past seven days, so people who commented during the switch still hear back.

The verdict

SendDM is a solid Instagram tool for creators who want automation, a post scheduler, and a link-in-bio page in one place. If you pay monthly for three to five accounts, or want AI to write your public comment replies, it's a reasonable place to stay.

For one or two accounts, Hypello costs less and gives you more for free: 1,000 DMs a month on up to 2 accounts, Facebook support, and Instagram ad comments. Paid plans add Mailchimp and Klaviyo and AI credits for AI agents that answer sales, support, and lead questions in your DMs. Compare the Hypello plans or start on Free.

FAQs

Frequently asked questions

Common questions from SendDM users comparing prices, AI, and switching.

For one or two accounts, yes. Hypello Creator costs $4.90 a month billed yearly or $8 monthly, while SendDM Creator costs $9 a month billed yearly or $11 monthly. In India, Hypello starts at ₹249 a month billed yearly against SendDM's ₹399. SendDM Creator covers 5 Instagram accounts, so for 3 to 5 accounts on monthly billing it costs less than Hypello's 6-account Creator tier at $14.90.

SendDM Free costs $0 for 300 DMs a month on 1 Instagram account. Creator costs $11 a month, or $9 a month billed yearly, for 5 accounts and unlimited DMs. Growth costs $20 ($16 billed yearly) for 10 accounts, and Scale costs $39 ($31 billed yearly) for 20 accounts. Visitors in India see rupee prices, with Creator at ₹499 monthly or ₹399 a month billed yearly.

Hypello Free sends up to 1,000 DMs a month and connects up to 2 Instagram or Facebook accounts, with unlimited automations and contacts, Ask to Follow, and no Hypello branding in your DMs. SendDM Free covers 300 DMs a month on 1 Instagram account and pauses your automations once you reach the limit. Hypello Free also includes priority support on WhatsApp and email.

SendDM describes itself as built only for Instagram, and it doesn't list Facebook Page or Messenger automation. Hypello automates Instagram and Facebook from the same account, including Facebook Page comments, Messenger replies, and comments on boosted posts and ads once your Page is connected.

Both tools use AI, but for different jobs. SendDM's AI writes public comment replies in your brand voice and filters spam comments, starting on its Creator plan. Hypello's AI agents answer DMs on Instagram and Facebook using your website, documents, and instructions, and they can collect contact details, share discount codes, and hand the chat to your team. AI credits start on Hypello Creator, and Pro includes 3 agents and 4,000 credits a month.

There's no direct import, but most comment-to-DM automations take a few minutes to rebuild from Hypello's templates. Pause each SendDM automation first so nobody gets two DMs for one comment, then add the same keyword, public reply, and DM in Hypello. Hypello's support team can help on WhatsApp and email.

Yes. Hypello lists prices in INR with tax included and accepts UPI and cards, with Creator at ₹249 a month billed yearly or ₹399 monthly for 2 accounts. SendDM also takes UPI through Razorpay, and its Creator plan costs ₹399 a month billed yearly or ₹499 monthly.

Hypello is a Meta Tech Provider, and SendDM says it is one too. Both connect through Meta's official API and never ask for your Instagram password. Hypello also paces sending with reply delays, a DM Safety Queue that holds DMs when Instagram's limits are reached, and Slow-Down Mode during cool-off periods. No automation tool can promise account safety.

Keep reading

Leave the 300 DM cap behind

Start on Hypello's free plan with 1,000 DMs a month, then rebuild your SendDM automations in a few minutes.