How is chatbot ROI calculated?

Hours saved are the conversations the chatbot resolves multiplied by your average handle time. Those hours are valued at your agent cost per hour. The value of leads captured after hours is added, and the chatbot's monthly cost is subtracted to give net monthly savings. 12-month ROI is twelve months of net savings minus the setup cost, divided by the total you spend on the chatbot in that year.

What resolution rate should I use?

It depends on how repetitive your questions are. Businesses where most messages are about prices, opening hours, shipping or order status often see 40% to 70% resolved without a human. Complex or technical support may only reach 15% to 30%. Start at 50% and lower it if you are unsure.

What counts as a lost after-hours lead?

A message from a potential customer that arrives when nobody is online and goes unanswered long enough that they buy elsewhere. Enter the share of after-hours conversations where you think that happens. A chatbot that replies instantly and collects contact details can recover many of them.

Are these numbers exact?

No. They are estimates based on the numbers you enter. Real results depend on how well the chatbot is set up, the questions your customers ask and how quickly your team follows up on the leads it collects.

Should I include agent salaries or just hourly cost?

Use a fully loaded hourly cost: wages plus taxes, benefits and tools, divided by working hours. If you answer messages yourself, use what an hour of your time is worth to the business.

Does Hypello work as a chatbot for Instagram?

Yes. Hypello's AI agents reply to Instagram DMs instantly, collect names, emails and phone numbers, can share a discount code and transfer the conversation to your team when needed. There is a free plan with 1,000 DMs a month.

Chatbot ROI Calculator

Estimate what a chatbot could save your support team. Enter your conversation volume and costs to see hours saved, monthly savings, payback period and 12-month ROI.

100% free
No sign-up
Runs in your browser

Support conversations per month

Chats, DMs and emails your team answers.

Share a chatbot can resolve (%)

Typically 40-70% for FAQs like prices, hours and order status; 15-30% for complex support.

Agent cost per hour ($)

Wages plus taxes, benefits and tools.

Average handle time (minutes)

Chatbot cost per month ($)

One-time setup cost ($)

Set-up time, training or agency fees. Use 0 if none.

Conversations outside business hours (%)

After-hours conversations lost as leads (%)

Potential customers who give up because nobody replies in time.

Value of a recovered lead ($)

Average revenue from a lead that converts, times your close rate.

Net savings per month

$4,801

Time saved plus leads recovered, minus chatbot cost

12-month ROI

3,383%

$57,112 net over the first year

Hours saved per month

100

1,000 conversations handled by the bot

Payback period

3 days

To earn back $500 setup

Before and after the chatbot

Without botWith bot

Agent hours per month: 200; 100
Monthly support cost: $5,000; $2,599
Cost per conversation: $2.50; $1.30
After-hours leads recovered: 0; 60
Value of recovered leads: $0; $2,400

Cumulative net savings over 12 months

Grey bars show months where the setup cost has not been earned back yet. Month 12: $57,112.

123456789101112

Month

All figures are estimates based on the numbers you enter. They are not a guarantee of results.

What drives chatbot ROI

A chatbot saves money in two ways. It takes repetitive questions off your team, and it replies when nobody is online, so leads that would have gone cold get an answer and leave their details. This calculator puts both into one estimate and subtracts what the chatbot costs.

How each number is worked out

Hours saved = conversations × resolution rate × handle time.
Leads recovered = conversations × after-hours share × share lost today. Each is valued at your lead value.
Net monthly savings = hours saved × agent cost + recovered lead value − chatbot cost.
Payback period = setup cost ÷ net monthly savings.
12-month ROI = (12 × net monthly savings − setup cost) ÷ (12 × chatbot cost + setup cost).

Keep the estimate realistic

Resolution rates depend on how repetitive your questions are. Start with a conservative rate, measure what the bot actually resolves in the first month, then come back and update the numbers. Remember that some resolved conversations still need a quick human check, so the true time saved is often a little lower.

How it works

How to use it

Step 1
Enter your support volume
Add how many conversations your team handles each month, how long each one takes and what an hour of agent time costs.
Step 2
Add the chatbot numbers
Set the share of conversations a chatbot could resolve, its monthly price and any setup cost.
Step 3
Read the estimate
See hours saved, monthly savings, payback period, 12-month ROI and how savings build up month by month.

FAQs

Frequently asked questions

Answers to common questions about the Chatbot ROI Calculator.

: Hours saved are the conversations the chatbot resolves multiplied by your average handle time. Those hours are valued at your agent cost per hour. The value of leads captured after hours is added, and the chatbot's monthly cost is subtracted to give net monthly savings. 12-month ROI is twelve months of net savings minus the setup cost, divided by the total you spend on the chatbot in that year.
: It depends on how repetitive your questions are. Businesses where most messages are about prices, opening hours, shipping or order status often see 40% to 70% resolved without a human. Complex or technical support may only reach 15% to 30%. Start at 50% and lower it if you are unsure.
: A message from a potential customer that arrives when nobody is online and goes unanswered long enough that they buy elsewhere. Enter the share of after-hours conversations where you think that happens. A chatbot that replies instantly and collects contact details can recover many of them.
: No. They are estimates based on the numbers you enter. Real results depend on how well the chatbot is set up, the questions your customers ask and how quickly your team follows up on the leads it collects.
: Use a fully loaded hourly cost: wages plus taxes, benefits and tools, divided by working hours. If you answer messages yourself, use what an hour of your time is worth to the business.
: Yes. Hypello's AI agents reply to Instagram DMs instantly, collect names, emails and phone numbers, can share a discount code and transfer the conversation to your team when needed. There is a free plan with 1,000 DMs a month.

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