Google Ads Headline Generator

Responsive search ad headlines can be up to 30 characters, including spaces. Double-width characters, such as Chinese, Japanese and Korean characters, count as two. The generator uses the same counting and drops any headline that would go over.

Google allows up to 15 headlines and needs at least 3. Adding more distinct headlines gives Google more combinations to test, which usually improves the ad's strength rating. Avoid near-duplicates: headlines that say the same thing in a different order count for little.

Only when you need to. Pinning fixes a headline to position 1, 2 or 3 and cuts the number of combinations Google can try. A common compromise is pinning your main keyword headline to position 1 so it always shows. The tool marks a suggested pin for position 1 and position 2; you can ignore both.

Google's editorial policy doesn't allow exclamation marks in headlines. It also rejects repeated punctuation, gimmicky capitals such as FREE, emoji and unusual symbols. The generator strips these from your input, and the checks under each headline flag them if you add them back while editing.

Some headlines, like 'Fully Insured Team' or 'Limited-Time Offer', make claims the tool can't check. Google requires ad claims to be accurate and may ask for proof on the landing page. Keep those lines only if they're true for your business.

No. It combines your keyword, benefits, offer and brand with tested headline patterns, then checks the character limit and duplicates. Results are instant, free and stay in your browser.