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Google Ads Description Generator

Write responsive search ad descriptions that fit the 90-character limit, plus sitelinks and callouts. Each line comes with a live character count and Google's editorial checks.

  • 100% free
  • No sign-up
  • Runs in your browser

The search term your ad group targets.

Used when the keyword is empty.

What the customer gets, e.g. 'fix leaks fast' or 'free returns'.

Short noun phrases, e.g. 'waterproof upper', 'online booking'.

True, checkable facts: '4.9 stars on Google', '12,000 customers'.

7 descriptions, 4 sitelinks and 8 callouts

Descriptions (up to 90 characters)

  • 90/90Keyword and benefit
  • 80/90Benefits
  • 84/90Features
  • 63/90Offer
  • 89/90Keyword and benefit
  • 85/90Offer
  • 78/90Features

Sitelinks

  • Start Free Trial

    Try it free for 14 days.

    Set up in a few minutes.

    Text 16/25 · Lines 24/35 and 24/35

  • Features

    See what it can do.

    Built for instagram automation.

    Text 8/25 · Lines 19/35 and 31/35

  • Help Center

    Guides, videos and FAQs.

    Get set up quickly.

    Text 11/25 · Lines 24/35 and 19/35

  • Book a Demo

    See it in action.

    Get answers from our team.

    Text 11/25 · Lines 17/35 and 26/35

Point each sitelink to a different page that matches its text.

Callouts (up to 25 characters)

  • Comment-to-DM Replies

    21/25

  • Story Reply Automation

    22/25

  • Reply to Every Comment

    22/25

  • Free 14-Day Trial

    17/25

  • Free Onboarding

    15/25 · Only use if true

  • No Setup Fees

    13/25 · Only use if true

  • Friendly Support

    16/25 · Only use if true

  • Cancel Anytime

    14/25 · Only use if true

What a good search ad description does

Headlines get the click started; descriptions close it. In the space of 90 characters, a description should add something the headlines don't say: a concrete benefit, a feature, proof that you deliver, or the offer and what to do next. Google may show one or two descriptions, in any order, so each needs to make sense alone.

Limits for each ad asset

  • Descriptions: 90 characters, up to 4 per responsive search ad, one exclamation mark at most.
  • Sitelinks: 25 characters for the link text and 35 for each of the two description lines.
  • Callouts: 25 characters each, non-clickable, best kept to short facts like "Free Shipping" or "Cancel Anytime".

Tips

Mix structures across your four descriptions so Google has different messages to test. Keep offers and prices identical to your landing page, and use proof points you can show, such as a public rating or a customer count, rather than vague claims like "the best".

How it works

How to use it

  1. Step 1

    Describe your product or service

    Pick a business type and add your keyword, up to three benefits, a few features and any proof points such as ratings or customer numbers.

  2. Step 2

    Choose an offer and call to action

    Add a free trial, discount, free quote or another offer, plus the action you want people to take. Brand and location are optional.

  3. Step 3

    Edit and copy

    Get 8 descriptions of up to 90 characters, 4 sitelinks and a set of callouts. Every line shows its count and limit checks. Edit any description in place.

FAQs

Frequently asked questions

Answers to common questions about the Google Ads Description Generator.

Responsive search ad descriptions can be up to 90 characters, including spaces and punctuation. Double-width characters such as Chinese, Japanese and Korean count as two. An ad can hold up to 4 descriptions and needs at least 2.

Yes, but only one per description. Headlines can't have any. Google also rejects repeated punctuation, capitals used for emphasis and emoji, so the checks under each description flag those.

Sitelink text can be up to 25 characters, and each of the two optional description lines up to 35. Callouts can be up to 25 characters, though 12 to 15 usually display best. Each sitelink should point to a different page on your site.

So you can choose. Pick four that cover different angles, for example one about your keyword and main benefit, one about your offer, one with proof and one with features, and save the rest for another ad or a test.

Callouts like 'Free Parking' or 'Cancel Anytime' are common for your business type, but the tool can't know if they apply to you. Google requires ad text to be accurate, so delete any that aren't true.

It's free with no sign-up. It doesn't use AI: it builds descriptions from your inputs and sentence patterns written for search ads, then checks every limit. Nothing you type leaves your browser.

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