AI lead generation agent
for Instagram DMs.
Turn interest into qualified leads without a form. The Leads Agent asks your qualifying questions in a natural conversation, collects contact details, and passes high-intent leads to your team.
What it does
Qualify leads while
you do the work.
People who message you are already interested. The Leads Agent finds out what they need, answers their questions, and gathers the details your team needs to follow up.
Asks qualifying questions
The service someone needs, their timeline, their budget: whatever helps you decide who to call first.
Collects contact details
With the Collect customer details skill, the agent asks for a name, email, or phone number at the right moment.
Routes high-intent leads
Ready-to-buy conversations can be transferred to your team, so hot leads get a personal reply quickly.
Example conversation
A conversation,
not a form.
Someone asks about your service. The agent answers, asks two short questions, and collects an email so your team can send a plan.
- Answers questions before asking for details
- Asks only what your team needs
- Passes qualified leads to a person
Your Brand
yourbrand
Your Brand
yourbrand · Instagram
View profileToday 9:41 AM
Hi! I'm interested in personal training. How does it work?
Great to hear! Are you looking for in-person sessions or online coaching?
Online, about 3 times a week.
Perfect. What's the best email to send you a plan and pricing?
alex@email.com
Thanks, Alex! Our coach will be in touch shortly.
Seen
How it works
Define your ideal lead.
Let the agent find them.
Create a Generate leads agent
In Hypello, open AI Agents, create a new agent, and choose Generate leads. Name it and choose a tone of voice.
Write your qualifying questions
Start from a template such as Personal Trainer, Consultation Service, Online Course Creator, or Webinar Registration, and list the questions you want asked.
Teach it about your offer
Add your website, service and pricing files, and FAQs so the agent can answer questions before asking for details.
Turn on Collect customer details
Choose whether the agent asks for a name, email, phone number, or a combination.
Connect channels and follow up
Connect Instagram and Facebook, go live, and pick up the leads your agent transfers to the team.
Skills
Skills that turn
chats into leads.
Combine skills to collect the right details and give people a reason to share them.
Collect customer details
Ask for a name, email address, or phone number inside the conversation.
Send welcome message
Start every conversation with a context-based or custom welcome that sets the tone.
Offer discount code
Give a first-session or first-order code as a thank-you for sharing details.
Transfer to your team
Pass qualified, ready-to-buy leads to a person for a fast, personal follow-up.
In detail
How the Leads Agent
qualifies people.
Qualifying without a form
Forms ask everyone the same questions at once, and many people give up halfway. The Leads Agent asks one question at a time, in a natural conversation, and adapts to what the person has already said. The result is the same information your team needs, gathered in a way that feels like talking to a person.
Answer first, then ask
People share details more willingly when their own questions are answered first. Because the agent knows your services, prices, and FAQs from its knowledge base, it can explain how things work before asking for an email or phone number, which keeps the conversation useful for both sides.
You decide what a good lead looks like
Your instructions define the questions and the order they're asked in, such as the service needed, location, timeline, or budget. Collect customer details controls which contact details are requested: a name, email, phone number, or a combination.
From conversation to follow-up
When someone is ready to buy, the agent can transfer the conversation to your team for a personal reply. If you'd rather capture emails from post comments with a fixed flow, see Instagram lead generation with comment-to-DM, which can send contacts straight to Mailchimp or Klaviyo.
Who it's for
For businesses that
grow through enquiries.
Coaches and consultants
Find out what a prospect needs and collect their email before a discovery call.
Personal trainers
Ask about goals and schedule, then pass ready clients to you for a session plan.
Salons and clinics
Qualify treatment enquiries and collect a phone number to confirm bookings.
Course creators
Answer course questions and collect emails for webinars and launches.
FAQs
AI Leads Agent questions
Answers to common questions about Hypello's AI Leads Agent.
It is an AI agent that talks to people who message your business, asks qualifying questions, and collects their contact details. Hypello's Leads Agent does this in Instagram and Facebook DMs, so interested people become leads without filling in a form.
With the Collect customer details skill, the agent can ask for a name, email address, and phone number. You choose which details matter for your business.
Yes. Your instructions tell the agent what to ask, such as the service someone needs, their timeline, or their budget, and in which order. Start from a template such as Personal Trainer, Consultation Service, or Business Coach and adapt it.
Comment-to-DM lead capture uses an automation: someone comments a keyword and receives a fixed flow that asks for their email. The Leads Agent handles open conversations, answering questions about your service first and then asking for details naturally. Many businesses use both.
Yes. An AI agent is included on Hypello's free plan.
More AI agents
Explore the other agents
Turn your next DM into a qualified lead.
Create your Leads Agent in minutes. An AI agent is included on Hypello's free plan.