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AI Prompt Vault for Instagram

100 copy-paste prompts for ChatGPT, Claude and Gemini, covering captions, Reels scripts, hooks, carousels, DM replies, brand pitches and image generation. Add your niche once and every prompt is ready to use.

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Replaces [NICHE], [AUDIENCE] and [PRODUCT] in every prompt.

Showing 100 of 100 prompts

  • Captions

    Caption from a rough brain dump

    I run a [NICHE] Instagram account for [AUDIENCE]. Below is a messy brain dump for my next post. Turn it into an Instagram caption that opens with a one-line hook under 125 characters, explains the idea in short paragraphs of 1-2 sentences, and ends with one clear call to action. Keep my wording where it is already good. Don't add hashtags or emojis unless I used them. Brain dump: [PASTE YOUR NOTES]

  • Captions

    Three caption lengths for one post

    Write three versions of a caption for this post about [TOPIC] for a [NICHE] account: a short one (under 20 words), a medium one (60-90 words) and a long story-style one (180-250 words). All three should speak to [AUDIENCE] and end with the same call to action: [CALL TO ACTION]. Label each version.

  • Captions

    Product launch caption

    Write an Instagram caption announcing [PRODUCT] to [AUDIENCE]. Start with the problem it solves in one sentence, then give three specific benefits as short lines, then the price or offer: [PRICE OR OFFER]. Finish with a call to action to comment [KEYWORD] to get the link by DM. Tone: confident and warm, not salesy. Under 150 words.

  • Captions

    Storytelling caption

    Help me tell this story as an Instagram caption: [WHAT HAPPENED]. Structure it as: a hook that starts in the middle of the moment, the struggle, the turning point, and the lesson for [AUDIENCE] in the [NICHE] space. Use plain words and short paragraphs. End with a question that invites people to share their own experience.

  • Captions

    Caption that drives saves

    Write a caption for a [NICHE] post that people will want to save. The post teaches [TOPIC]. Open with why this matters to [AUDIENCE], give a numbered list of 5 practical steps with one line each, and finish with 'Save this for the next time you [SITUATION]'. Keep it under 160 words.

  • Captions

    Rewrite a caption in my voice

    Here are three captions I wrote that sound like me: [PASTE 3 CAPTIONS]. Describe my writing style in five bullet points (sentence length, words I use, humour, punctuation, emoji use). Then rewrite this new caption so it matches that style exactly: [PASTE NEW CAPTION].

  • Captions

    Customer testimonial caption

    Turn this customer review into an Instagram caption for my [NICHE] business: [PASTE REVIEW]. Lead with the customer's result in their own words, add one or two sentences on how [PRODUCT] helped, and close with a soft call to action for [AUDIENCE]. Keep the customer's voice and don't exaggerate the result.

  • Captions

    Behind-the-scenes caption

    Write a behind-the-scenes caption for a photo of [WHAT THE PHOTO SHOWS]. I run a [NICHE] brand. Share one honest detail most people don't see, why it matters for the quality of [PRODUCT], and end with a question to [AUDIENCE]. Conversational, under 100 words.

  • Captions

    Caption punch-up

    Edit this caption to make it tighter and more engaging without changing the meaning: [PASTE CAPTION]. Cut filler words, make the first line work as a hook on its own, break long paragraphs, and suggest one stronger call to action. Show the edited caption first, then a short list of what you changed.

  • Captions

    Caption with a hard question

    Write a caption for a [NICHE] post about [TOPIC] that ends with a question [AUDIENCE] will feel compelled to answer in the comments. Give me five different question options ranked from easiest to answer to most thought-provoking. Avoid yes/no questions.

  • Reels scripts

    30-second talking-head Reel

    Write a 30-second talking-head Reel script for a [NICHE] creator speaking to [AUDIENCE] about [TOPIC]. Format it with timestamps: hook (0-3s), problem (3-8s), three quick points (8-25s), call to action (25-30s). Add on-screen text for each section in brackets. Spoken lines must be short enough to say naturally.

  • Reels scripts

    Faceless B-roll Reel

    I want a faceless Reel using only B-roll clips and on-screen text. Topic: [TOPIC] for [AUDIENCE]. Give me 6-8 text overlays (max 10 words each), a shot idea for each overlay that I can film with my phone, and a caption under 80 words. The first overlay must stop the scroll.

  • Reels scripts

    Myth vs fact Reel

    Write a 'myth vs fact' Reel script about [NICHE]. Give three common myths that [AUDIENCE] believe, and for each one a 1-sentence correction and a quick proof or example. Include a hook line, the spoken script, on-screen text, and a closing line asking viewers which myth they believed.

  • Reels scripts

    Product demo Reel

    Script a 20-40 second Reel demonstrating [PRODUCT]. Show the 'before' frustration in the first 3 seconds, then the product solving it in 2-3 clear steps, then the result. Give shot-by-shot directions, on-screen text, and a voiceover. End with: comment [KEYWORD] and I'll DM you the link.

  • Reels scripts

    Day-in-the-life Reel

    Plan a day-in-the-life Reel for a [NICHE] creator. Give me 8-10 short clips to film in order, a 3-6 word text overlay for each, and a voiceover script of about 60 words that weaves in one useful tip for [AUDIENCE]. Suggest a trending-style pacing (clip lengths in seconds).

  • Reels scripts

    Green-screen reaction Reel

    I'll stand in front of a screenshot of [POST, HEADLINE OR STATISTIC] using the green-screen effect. Write a 30-second script reacting to it as a [NICHE] expert: what most people get wrong about it, what [AUDIENCE] should do instead, and a one-line takeaway. Keep it opinionated but fair.

  • Reels scripts

    Tutorial Reel in 5 steps

    Write a fast tutorial Reel teaching [AUDIENCE] how to [TASK]. Five steps, each with a spoken line under 12 words and a matching on-screen caption under 6 words. Add a hook that promises the result in the first 2 seconds and a closing line telling them to save it.

  • Reels scripts

    Repurpose a blog post into Reels

    Here is a blog post: [PASTE POST]. Pull out 5 separate Reel ideas from it. For each, give the hook, the single main point, a 3-line script outline and an on-screen text suggestion. Each Reel must stand on its own for someone who hasn't read the post.

  • Reels scripts

    Point-of-view Reel

    Write five 'POV' Reel concepts for a [NICHE] account aimed at [AUDIENCE]. Each needs the on-screen POV line, what happens on camera in 2-3 beats, and a caption. Make them relatable situations that [AUDIENCE] would tag a friend in.

  • Reels scripts

    Reel script tightener

    Here is my Reel script: [PASTE SCRIPT]. It runs too long. Cut it to fit [SECONDS] seconds when spoken at a natural pace (about 2.5 words per second). Keep the hook and call to action, remove repetition, and tell me the estimated spoken length of the new version.

  • Hooks

    20 hooks for one topic

    Write 20 scroll-stopping hooks for a [NICHE] post about [TOPIC] aimed at [AUDIENCE]. Mix these styles: bold claim, surprising number, common mistake, question, 'how I', and contrarian opinion. Each hook must be under 12 words. Label the style next to each one.

  • Hooks

    Mistake-based hooks

    List 10 mistakes [AUDIENCE] commonly make with [TOPIC]. Turn each one into a hook in the format 'Stop [MISTAKE] if you want [RESULT]' or 'You're [MISTAKE] and it's costing you [COST]'. Keep each under 14 words and make the cost specific.

  • Hooks

    Curiosity-gap hooks

    Write 10 curiosity-gap hooks for a post about [TOPIC]. Each should hint at a specific payoff without giving it away, for example a result, a number or an unexpected method. No clickbait that the post can't deliver on. Audience: [AUDIENCE].

  • Hooks

    Hooks from my best post

    My best-performing post opened with this hook: [PASTE HOOK]. Explain in 3 bullets why it likely worked. Then write 10 new hooks for different [NICHE] topics that use the same structure, so I can reuse the pattern.

  • Hooks

    Result-first hooks

    Write 10 hooks that lead with a concrete result [AUDIENCE] want, related to [PRODUCT] or [TOPIC]. Use specific numbers, timeframes or before/after details where they're believable. Flag any hook that would need proof in the post.

  • Hooks

    Hooks for a carousel cover

    Write 10 carousel cover headlines for a [NICHE] carousel about [TOPIC]. Max 8 words each, readable at thumbnail size. Include 3 list-style ('7 ways...'), 3 how-to, 2 warning-style and 2 question-style headlines.

  • Hooks

    Opening lines for talking Reels

    Write 15 spoken opening lines for talking-head Reels for a [NICHE] creator. They must sound natural said out loud, be under 2 seconds to say, and make [AUDIENCE] feel the video is for them specifically.

  • Hooks

    Hook A/B test pairs

    For a post about [TOPIC], write 5 pairs of hooks I can A/B test across two posts. In each pair, change only one variable (emotion vs logic, question vs statement, number vs no number, 'you' vs 'I', short vs long). Explain the variable being tested for each pair.

  • Hooks

    Contrarian takes

    List 10 contrarian but defensible opinions about [NICHE] that [AUDIENCE] would want to argue about or agree with loudly. For each, write a one-line hook and one sentence of reasoning I could back it up with.

  • Hooks

    Story hooks

    Write 10 story-style hooks for a [NICHE] account, each starting in the middle of a moment (for example 'I almost quit [THING] the day...'). Base them on these real experiences of mine: [LIST 3-5 EXPERIENCES].

  • Carousels

    Educational carousel outline

    Create a 10-slide Instagram carousel teaching [AUDIENCE] about [TOPIC]. Slide 1: a hook headline under 8 words. Slides 2-9: one idea per slide with a short headline and 1-2 lines of supporting text (max 30 words per slide). Slide 10: a summary and a call to action to save and share. Write it slide by slide.

  • Carousels

    Step-by-step how-to carousel

    Turn this process into a carousel: [DESCRIBE PROCESS]. One step per slide, each with a verb-first headline and a single tip that prevents a common mistake. Add a cover slide promising the end result and a last slide that tells [AUDIENCE] to comment [KEYWORD] for the full checklist.

  • Carousels

    Before/after carousel

    Write a 7-slide before/after carousel for a [NICHE] brand. Show the 'before' situation [AUDIENCE] recognise, three changes that made the difference, and the 'after' result. Each slide max 25 words. Use [PRODUCT] only where it is genuinely part of the change.

  • Carousels

    Thread to carousel

    Convert this text thread or LinkedIn post into an Instagram carousel: [PASTE TEXT]. Keep the strongest points only, max 8 slides, one idea per slide, max 35 words each. Write a new cover hook and a closing slide with a call to action.

  • Carousels

    Comparison carousel

    Make a carousel comparing [OPTION A] and [OPTION B] for [AUDIENCE]. Cover price, effort, results, who each is best for, and one hidden downside of each. Be fair to both. Finish with a slide that helps the reader decide in one sentence.

  • Carousels

    Mistakes carousel

    Write a carousel titled '[NUMBER] [TOPIC] mistakes [AUDIENCE] make'. For each mistake, give: the mistake in a short headline, why it hurts, and the fix in one line. Add a final slide inviting people to share which mistake they've made.

  • Carousels

    Checklist carousel

    Create a checklist carousel for [AUDIENCE] who want to [GOAL]. 8-12 checklist items spread over 5 slides, each item a short action starting with a verb. Cover slide promises a quick self-audit. Last slide: 'Save this and check it before your next [ACTIVITY].'

  • Carousels

    Myth-busting carousel

    Write a 6-slide carousel busting myths about [TOPIC] in the [NICHE] space. Each myth slide has 'Myth:' and 'Truth:' lines, max 25 words total. Include one surprising fact or number I should verify before posting, and mark it clearly.

  • Carousels

    Case study carousel

    Turn this client or customer result into a 7-slide case study carousel: [DESCRIBE RESULT, STARTING POINT AND WHAT YOU DID]. Slides: headline result, starting point, three things we changed, the outcome with numbers, and a call to action for [AUDIENCE] who want the same. No exaggeration.

  • Carousels

    Carousel design brief

    I've written this carousel copy: [PASTE COPY]. Act as a designer and give me a brief for each slide: layout (text position, image or icon), what to emphasise, and a colour accent use. My brand colours are [COLOURS] and fonts are [FONTS]. Keep text readable on a phone.

  • DMs & replies

    Welcome DM for new followers

    Write three short welcome DMs I can send to new followers of my [NICHE] account. Each should thank them, say in one line what they'll get from following, and ask one easy question about what they're working on. Under 50 words, friendly, no links and no pitch.

  • DMs & replies

    Reply to a price question

    Someone commented asking 'how much?' on my post about [PRODUCT]. Write a public comment reply and a matching DM. The DM should give the price ([PRICE]), one sentence on what's included, the link [LINK], and a question that helps me understand what they need. Warm and short.

  • DMs & replies

    Handle an objection

    A potential customer DMed me: '[PASTE MESSAGE]'. They're hesitant about [PRODUCT] because of [OBJECTION]. Write a reply that acknowledges the concern, gives one honest piece of reassurance or proof, and offers a next step without pressure. Under 80 words.

  • DMs & replies

    Polite reply to a negative comment

    Someone left this comment on my post: '[PASTE COMMENT]'. Write three possible public replies: one that takes the feedback seriously, one that clarifies a misunderstanding, and one that moves the conversation to DMs. Keep them calm, short and professional. Point out if the comment should simply be ignored.

  • DMs & replies

    Saved replies for FAQs

    My [NICHE] business gets these questions in DMs again and again: [LIST QUESTIONS]. Write a saved reply for each one, under 60 words, that answers clearly and ends with a question or next step. Use a consistent friendly tone and leave [LINK] placeholders where a link belongs.

  • DMs & replies

    Follow-up after no reply

    I sent a DM to someone who asked about [PRODUCT] three days ago and they haven't replied. Write two gentle follow-ups: one for day 3 and one for day 7. Each under 40 words, adds something new (a tip, a customer result or an answer to a common question) and makes it easy to say no.

  • DMs & replies

    Lead qualification questions

    I sell [PRODUCT] to [AUDIENCE] through Instagram DMs. Write a short sequence of 3-4 friendly questions I can ask in a DM conversation to find out if someone is a good fit (budget, timeline, need), without it feeling like a form. Include how to respond if they are not a fit.

  • DMs & replies

    Thank-you DM after a purchase

    Write a thank-you DM to send after someone buys [PRODUCT]. Thank them, share one tip to get the most out of it, tell them where to ask questions, and invite them to tag us when they use it. Under 70 words.

  • DMs & replies

    Story reply responses

    I'm posting an Instagram story asking [AUDIENCE] '[STORY QUESTION]'. Write 5 short DM replies I can send to people who respond, depending on whether their answer is positive, negative, a question, a complaint or off-topic. Each under 35 words and ends by moving the chat forward.

  • DMs & replies

    Turn a DM chat into an FAQ post

    Here are anonymised DM conversations with customers: [PASTE CHATS]. Find the 5 most common questions or worries, then write a short FAQ-style caption answering them for [AUDIENCE]. Remove any personal details.

  • Comment-to-DM offers

    Pick the best comment keyword

    I want people to comment a keyword on my post to get [FREEBIE OR LINK] sent to their DMs. Suggest 10 keywords that are short (one word, under 8 letters), easy to spell, clearly related to [TOPIC] and unlikely to appear in normal comments by accident. Explain your top pick.

  • Comment-to-DM offers

    Lead magnet ideas for comment-to-DM

    Suggest 10 lead magnets a [NICHE] account could send automatically by DM when someone comments a keyword. For each: the lead magnet name, the format (checklist, template, guide, discount, mini video), why [AUDIENCE] would want it, and a matching keyword.

  • Comment-to-DM offers

    Caption call to action for a keyword

    Write 8 call-to-action lines that tell people to comment [KEYWORD] to get [OFFER] in their DMs. Vary them between urgent, playful, benefit-led and minimal. Each must state the keyword clearly in capitals and say what they'll receive.

  • Comment-to-DM offers

    Automated DM message for the keyword

    Write the automatic DM someone receives after commenting [KEYWORD] on my post. It should thank them by first name ([NAME] placeholder), deliver [OFFER] with the link [LINK], add one sentence on how to use it, and ask one question to start a conversation. Under 60 words.

  • Comment-to-DM offers

    Public auto-reply comments

    When someone comments [KEYWORD] on my post, an automatic public reply lets them know to check their DMs. Write 10 short varied replies (under 10 words each) so the comment section doesn't look repetitive. Friendly and on-brand for a [NICHE] account.

  • Comment-to-DM offers

    Reel script built around a keyword

    Write a 30-second Reel script whose whole purpose is to get [AUDIENCE] to comment [KEYWORD] for [OFFER]. Tease the value of the offer, show one example of what's inside, and repeat the call to action in the spoken script, on-screen text and caption.

  • Comment-to-DM offers

    Discount code DM flow

    Plan a comment-to-DM campaign where people comment [KEYWORD] on a post about [PRODUCT] and receive the discount code [CODE] for [DISCOUNT]. Write the post caption, the automatic DM with the code and expiry date [DATE], and a follow-up message for people who reply with questions.

  • Comment-to-DM offers

    Collect email before sending the freebie

    Write a short, friendly DM flow for people who comment [KEYWORD]: first message thanks them and asks for their email so we can send [FREEBIE]; second message confirms and delivers the link. Explain in one line why we ask for the email. Keep each message under 45 words.

  • Comment-to-DM offers

    Waitlist campaign

    I'm launching [PRODUCT] on [DATE]. Plan a waitlist campaign where people comment [KEYWORD] to join. Give me three post ideas for the weeks before launch, a caption for each with the keyword call to action, and the DM that confirms they're on the list.

  • Comment-to-DM offers

    Audit my keyword offer

    Here is my post caption and the DM people get after commenting [KEYWORD]: [PASTE BOTH]. Review the offer as if you were [AUDIENCE]. Is the value clear in the first line? Is the keyword easy to spot? Does the DM deliver quickly? Give 5 concrete improvements.

  • Content planning

    30-day content calendar

    Create a 30-day Instagram content calendar for a [NICHE] account aimed at [AUDIENCE]. I post [NUMBER] times a week. For each post give: date, format (Reel, carousel, single image, story), topic, hook, and goal (reach, saves, comments or sales). Balance education, entertainment, proof and promotion.

  • Content planning

    Content pillars

    Help me define 4 content pillars for my [NICHE] Instagram aimed at [AUDIENCE], who want [GOAL]. For each pillar: a name, why it matters to the audience, 5 example post ideas, and the best format for it. Also suggest how often each pillar should appear in a month.

  • Content planning

    50 post ideas from customer questions

    Here are questions my customers often ask: [LIST QUESTIONS]. Turn them into 50 Instagram post ideas, grouped by format (Reels, carousels, stories, single posts). Each idea should be one line that names the angle, not just the topic.

  • Content planning

    Launch content plan

    I'm launching [PRODUCT] in [NUMBER] weeks. Plan the Instagram content for the run-up, launch week and the week after. Include teasers, behind-the-scenes, proof, objection-handling posts and a last-chance post. Note which posts should use a comment keyword to send the link by DM.

  • Content planning

    Repurposing plan

    I have this long-form piece of content: [PASTE OR DESCRIBE]. Create a plan to repurpose it into a week of Instagram content: 2 Reels, 2 carousels, 1 single image post and 5 stories. Give the hook and main point for each piece.

  • Content planning

    Analyse my top posts

    Here are my 10 best and 10 worst posts from the last 3 months, with reach, saves, shares and comments: [PASTE DATA]. Find patterns in topic, format, hook style and length. Tell me what to do more of, what to stop, and 5 post ideas based on what's working.

  • Content planning

    Weekly story plan

    Plan 7 days of Instagram stories for a [NICHE] account. Each day: 3-5 frames with what to show, the text, and one interactive sticker (poll, quiz, question or slider). Include one day that promotes [PRODUCT] softly and one day that asks [AUDIENCE] for feedback.

  • Content planning

    Series ideas

    Suggest 8 recurring content series for a [NICHE] account, the kind people come back for every week (for example 'Tool Tuesday'). For each: a name, the format, what one episode looks like, and 3 episode ideas for [AUDIENCE].

  • Content planning

    Seasonal content ideas

    List the holidays, seasons and events in [MONTH] that are relevant to a [NICHE] brand selling [PRODUCT] to [AUDIENCE]. For each, give one post idea that connects naturally to the brand without feeling forced, and one that could include an offer.

  • Content planning

    Audience research questions

    I want to understand [AUDIENCE] better. Write 10 story poll and question-sticker prompts that will reveal their biggest problems, what they've already tried and what they'd pay for. Then explain how to turn the answers into content ideas.

  • Bio & profile

    Instagram bio options

    Write 5 Instagram bio options for a [NICHE] account that helps [AUDIENCE] [RESULT]. Each must fit in 150 characters, say who it's for and what they get, include a reason to click the link, and avoid buzzwords. Count the characters for each option.

  • Bio & profile

    Profile name field with keywords

    My Instagram name field can hold 30 characters and is searchable. Suggest 10 name field options that combine my name [YOUR NAME] with a keyword people search for in [NICHE]. Show the character count for each.

  • Bio & profile

    Story highlights plan

    Plan 5-7 Instagram story highlights for a [NICHE] business selling [PRODUCT]. For each: a short highlight name (max 12 characters), what stories go inside, and the order. One highlight should answer common questions and one should show customer results.

  • Bio & profile

    Pinned posts strategy

    I can pin 3 posts to the top of my Instagram profile. For a [NICHE] account aimed at [AUDIENCE], suggest what each pinned post should do (for example introduce me, show proof, sell [PRODUCT]) and write a hook and caption outline for each.

  • Bio & profile

    Link-in-bio page copy

    Write the copy for my link-in-bio page: a one-line intro, and button labels for these links: [LIST LINKS]. Button labels must be under 30 characters, start with a verb and tell [AUDIENCE] exactly what they'll get. Put the most important link first.

  • Bio & profile

    Profile audit

    Act as an Instagram strategist and audit my profile. Bio: [PASTE BIO]. Name field: [NAME FIELD]. Highlights: [LIST]. Last 9 post topics: [LIST]. Tell me what a new visitor from [AUDIENCE] would understand in 5 seconds, what's confusing, and 5 specific changes to get more follows.

  • Bio & profile

    About-me intro post

    Write an intro post caption for a [NICHE] creator to pin on their profile. Cover who I am, the problem I help [AUDIENCE] with, one personal detail, what they'll get from following and a question to start a conversation. Here are some facts about me: [LIST FACTS]. Under 180 words.

  • Bio & profile

    Bio call to action ideas

    Write 10 last-line calls to action for my Instagram bio that point to my link and offer [OFFER OR FREEBIE]. Each under 40 characters. Include some with an arrow emoji and some without.

  • Bio & profile

    Niche positioning statement

    I'm a [NICHE] creator but my profile feels generic. Ask me 5 questions to find what makes me different, then, once I answer, write a one-sentence positioning statement in the format 'I help [AUDIENCE] [RESULT] without [PAIN]', plus 3 variations.

  • Bio & profile

    Username ideas

    Suggest 15 Instagram username ideas for a [NICHE] brand. Mix my name [YOUR NAME] with niche words. Rules: under 20 characters, no more than one dot or underscore, easy to say out loud and spell after hearing it once.

  • Brand deals & pitching

    Cold pitch email to a brand

    Write a short pitch email from me, a [NICHE] creator with [FOLLOWERS] followers and [ENGAGEMENT RATE]% engagement, to [BRAND]. Mention one specific thing I like about their product, why my audience of [AUDIENCE] fits them, one past result, and a clear content idea. Under 150 words, with 3 subject line options.

  • Brand deals & pitching

    Pitch DM to a brand

    Write a short Instagram DM pitch to [BRAND]'s account. Introduce me as a [NICHE] creator, give one stat about my audience, suggest one specific content idea for their product, and ask who the best person is to talk to about partnerships. Under 70 words, no attachments.

  • Brand deals & pitching

    Media kit copy

    Write the text for my one-page media kit. Facts: [FOLLOWERS] followers, [AVERAGE REACH] average reach, [ENGAGEMENT RATE]% engagement, audience mostly [AUDIENCE DEMOGRAPHICS], niche [NICHE], past partners [LIST]. Include a short bio, an audience section, services with short descriptions and a contact line.

  • Brand deals & pitching

    Rate card and package ideas

    Help me build creator packages for brands. My services: [LIST, for example 1 Reel, 3 stories, 1 carousel]. Suggest 3 packages (starter, standard, premium) with what's included, usage rights, and how to position each. Don't suggest prices; leave [PRICE] placeholders.

  • Brand deals & pitching

    Negotiation reply

    A brand offered me [OFFER] for [DELIVERABLES]. My usual rate is [RATE]. Write a polite reply that thanks them, explains the value of my rate in 2 sentences, and offers two options: full deliverables at my rate, or reduced deliverables at their budget.

  • Brand deals & pitching

    Sponsored post brief check

    Here's a brand brief: [PASTE BRIEF]. List what's clear, what's missing (deadlines, usage rights, exclusivity, approvals, payment terms) and the questions I should send back before agreeing. Then write that reply email.

  • Brand deals & pitching

    Sponsored caption that doesn't feel like an ad

    Write a sponsored caption for [BRAND]'s [PRODUCT] for my [NICHE] audience. It must include the disclosure '#ad' near the start, tell a real use case from my life ([DESCRIBE]), give one honest pro and one thing to know before buying, and include the code [CODE]. Under 150 words.

  • Brand deals & pitching

    Post-campaign report

    Write a short post-campaign report for [BRAND]. Results: [PASTE NUMBERS: reach, views, saves, shares, link clicks, code uses]. Summarise the results, highlight the best-performing piece and why, share 2-3 audience comments as qualitative proof, and suggest a follow-up collaboration.

  • Brand deals & pitching

    Find brands that fit my audience

    My audience is [AUDIENCE] interested in [NICHE]. List 20 types of brands (not specific company names) that would want to reach them, grouped by category, with one content idea for each that would feel natural on my account.

  • Brand deals & pitching

    Follow-up on an unanswered pitch

    I pitched [BRAND] 10 days ago with no reply. Write a short follow-up email (under 70 words) that adds one new reason to work together, such as a recent result or a timely content idea, and makes it easy for them to say 'not now'.

  • Image generation

    Reel cover thumbnail

    Vertical 9:16 image for an Instagram Reel cover about [TOPIC]. A [DESCRIBE PERSON OR OBJECT] in the centre, clean uncluttered background in [BRAND COLOUR], soft natural light, plenty of empty space in the top third for a headline. Photorealistic, sharp focus, no text in the image.

  • Image generation

    Product shot on a plain background

    Studio product photo of [PRODUCT], [DESCRIBE COLOUR, MATERIAL, SIZE], placed on a seamless [BACKGROUND COLOUR] backdrop. Soft diffused light from the left, subtle reflection on the surface, 4:5 portrait framing, product fills about 60% of the frame. Crisp details, commercial catalogue style.

  • Image generation

    Lifestyle product scene

    Lifestyle photo of [PRODUCT] being used by [AUDIENCE] in a [SETTING, for example sunny kitchen or home office]. Candid moment, natural window light, warm tones, shallow depth of field with the product in sharp focus. 4:5 portrait, realistic, no visible logos other than the product.

  • Image generation

    Flat lay for a carousel cover

    Top-down flat lay on a [SURFACE, for example light oak table] with [LIST 4-6 ITEMS RELATED TO NICHE] arranged neatly with even spacing. Leave a clean empty area in the centre for a headline. Soft, even daylight, 4:5 portrait, muted [BRAND COLOUR] accents.

  • Image generation

    Flat illustration for an educational post

    Flat vector illustration explaining [CONCEPT] for an Instagram carousel. Simple shapes, a limited palette of [2-3 BRAND COLOURS] on a white background, thick clean lines, friendly style, flat colours only. Square 1:1, no text, room on the right for a caption.

  • Image generation

    Seasonal product shot

    Product photo of [PRODUCT] styled for [SEASON OR HOLIDAY]. Include 2-3 subtle seasonal props such as [PROPS], keep the product as the clear hero, background in soft [COLOUR] tones. 4:5 portrait, magazine-quality, no text.

  • Image generation

    Creator portrait for profile and covers

    Professional head-and-shoulders portrait of a [AGE, LOOK] [NICHE] creator smiling naturally, wearing [CLOTHING], against a plain [COLOUR] background. Soft studio lighting, eye-level camera, centred composition with space around the head so it crops well into a circle.

  • Image generation

    Before/after visual

    Side-by-side image split vertically down the middle. Left side: [BEFORE SCENE], slightly desaturated. Right side: [AFTER SCENE], bright and vibrant. Same camera angle and framing on both sides, 4:5 portrait, realistic photo style, no text or arrows.

  • Image generation

    Background for quote posts

    Minimal abstract background for an Instagram quote post: soft paper texture in [COLOUR], a single subtle organic shape in the bottom corner in [ACCENT COLOUR], large empty centre for text. 4:5 portrait, calm and premium feel, no text.

  • Image generation

    Write a better image prompt

    I want an image for an Instagram post about [TOPIC] for [AUDIENCE]. Ask me up to 5 short questions about subject, mood, colours, format and use. Then write three detailed image-generation prompts in different styles (photo, illustration, 3D render), each specifying subject, setting, lighting, composition, aspect ratio and what to avoid.

What makes a good AI prompt for Instagram

AI tools write generic content when they get generic instructions. Each prompt in this vault gives the model the four things it needs to write something usable: who you are, who you are talking to, what format the answer should take, and how long it should be.

  • Context: your niche, audience and product. Fill these in at the top and they are added to every prompt you copy.
  • Format: slide-by-slide carousels, timestamped Reel scripts, or a set number of options to choose from.
  • Limits: word counts, character counts and tone, so the answer fits Instagram without heavy editing.

Get more from each prompt

Treat the first answer as a draft. Reply with what you liked and what to change, paste examples of your own captions so the model can match your voice, and always check facts and numbers before posting.

Turn comments into conversations

The comment-to-DM prompts help you plan posts where people comment a keyword to get a link, guide or discount code. With Hypello, those DMs go out automatically the moment someone comments, so no request goes unanswered.

How it works

How to use it

  1. Step 1

    Add your details

    Type your niche, audience and product once. They are filled into every prompt you copy.

  2. Step 2

    Find a prompt

    Search or pick a category such as hooks, Reels scripts or comment-to-DM offers.

  3. Step 3

    Copy and paste

    Copy the prompt into ChatGPT, Claude or Gemini, replace any remaining [BRACKETS] and run it.

FAQs

Frequently asked questions

Answers to common questions about the AI Prompt Vault.

Yes. They are written as plain instructions with clear context, format and length limits, so they work in any modern AI chat tool. Results vary a little between models, so it is worth running your favourite prompts in two tools and keeping the better answer.

They are placeholders. Replace each one with your own details before you run the prompt. [NICHE], [AUDIENCE] and [PRODUCT] are filled in automatically when you type them at the top of the page. Anything else, such as [TOPIC] or [KEYWORD], you replace after pasting.

Give it specific context. 'Fitness coach for new mums who train at home' gets far better answers than 'fitness'. Paste real examples of your past captions so it can copy your voice, ask for several options, then reply with what you liked and ask for another round.

Use them as a first draft. Edit the result so it sounds like you, add a real detail from your own experience, and check any facts, numbers or claims before posting. Your audience follows you for your point of view, so keep that in every post.

It is a post that asks people to comment a word, such as GUIDE, to receive something in their DMs: a link, a checklist or a discount code. A tool like Hypello watches the comments and sends the DM automatically, so every person gets the offer within seconds.

Yes. Every prompt is free to copy and use, with no sign-up. Nothing you type on this page is stored or sent anywhere.

More free tools

Try another tool

Send the link the moment someone comments

Hypello replies to comments with keyword-triggered DMs, sends your freebies and discount codes, and collects leads automatically. Start free with 1,000 DMs a month.