How is DM automation ROI calculated?

The calculator compares two scenarios. Today, only the share of messages you answer can turn into sales. With automation, every message gets an instant reply. The extra sales, plus the value of the time you no longer spend replying, minus the cost of the tool, gives the net gain. ROI is that net gain divided by the tool cost.

What conversion rate should I use?

Use your own numbers if you have them. If you don't, 2% to 5% of conversations turning into a sale is a reasonable starting point for most product and service businesses. Warm leads who comment a keyword on your post usually convert better than cold DMs.

Why do automated replies convert better than manual ones?

Speed. Someone who comments on a post is most interested in the first few minutes. An automated reply arrives in seconds, while a manual reply can take hours, by which time many people have moved on. Automation also never misses a message on busy days.

Is this calculator free?

Yes. It runs in your browser, needs no sign-up and doesn't store any of the numbers you enter.

How much does Hypello cost?

Hypello has a free plan with 1,000 DMs a month. Paid plans with unlimited DMs start at $8.00 a month, which is the default tool cost in this calculator.

Instagram DM ROI Calculator

Find out what answering every comment and DM instantly is worth to your business. Enter your message volume and sales numbers to see the extra revenue, hours saved and ROI of DM automation.

100% free
No sign-up
Runs in your browser

Comments and DMs per month

Messages from people asking about your product, price or link.

Share you answer today (%)

Be honest. Most accounts answer far fewer than they think.

Conversations that buy (%)

Average order value ($)

Minutes per manual reply

Value of your time ($ per hour)

Automation tool cost ($ per month)

Defaults to Hypello's Creator plan.

Return on investment

201x

Net gain for every $1 spent on the tool

Net gain per month

$1,607

Extra revenue plus time saved, minus tool cost

Extra revenue per month

$1,215

27 more sales

Hours saved per month

Worth $400

Manual replies vs automation

ManualAutomated

Messages answered: 600; 1,500
Sales per month: 18; 45
Revenue per month: $810; $2,025
Time spent replying: 20 h; 0 h

Why unanswered DMs cost you sales

Every comment asking for a price or a link is a buyer raising their hand. If the reply comes hours later, or never, most of them buy somewhere else. Accounts that post often can get hundreds of these messages a week, and answering them by hand quickly becomes a part-time job.

DM automation sends an instant, personal reply to every message that matches your keywords, with the link or details the person asked for. This calculator puts a number on the difference between that and replying manually.

What the results mean

Extra revenue comes from the messages you currently miss, at your normal conversion rate.
Hours saved is the time you spend replying today, valued at your hourly rate.
ROI is the net gain for every dollar spent on the tool.

How it works

How to use it

Step 1
Enter your DM volume
Add how many comments and DMs asking about your product you get each month, and how many you answer today.
Step 2
Add your sales numbers
Enter your average order value and how many conversations turn into a sale.
Step 3
Compare the results
See the extra revenue, hours saved and return on investment from answering every message instantly.

FAQs

Frequently asked questions

Answers to common questions about the Instagram DM ROI Calculator.

: The calculator compares two scenarios. Today, only the share of messages you answer can turn into sales. With automation, every message gets an instant reply. The extra sales, plus the value of the time you no longer spend replying, minus the cost of the tool, gives the net gain. ROI is that net gain divided by the tool cost.
: Use your own numbers if you have them. If you don't, 2% to 5% of conversations turning into a sale is a reasonable starting point for most product and service businesses. Warm leads who comment a keyword on your post usually convert better than cold DMs.
: Speed. Someone who comments on a post is most interested in the first few minutes. An automated reply arrives in seconds, while a manual reply can take hours, by which time many people have moved on. Automation also never misses a message on busy days.
: Yes. It runs in your browser, needs no sign-up and doesn't store any of the numbers you enter.
: Hypello has a free plan with 1,000 DMs a month. Paid plans with unlimited DMs start at $8.00 a month, which is the default tool cost in this calculator.

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