Influencer Pricing Calculator

Most creators start from audience size, then adjust for engagement, the niche, the type of content and what the brand wants to do with it. This calculator combines those factors with simple rules so you get a consistent starting point instead of a guess.

The fair rate is the calculator's best estimate for the deliverable. The low rate is a floor for brands you really want to work with or for a first deal. The premium rate suits busy creators, strong past results or tight deadlines.

Yes. If a brand wants to run your content as a paid ad or use it on its own channels, it gets more value than from a single organic post. Creators commonly add a percentage for each month of paid usage, and more again for perpetual rights.

Exclusivity means you agree not to work with the brand's competitors for a set period. Because it stops you taking other paid work in that category, it should be priced in. The longer the period, the higher the fee.

Brands usually expect a discount for committing to several deliverables, and repeat content tends to perform better because your audience sees the product more than once. A small discount on a bundle is often worth the bigger, more reliable deal.

No. It is a rule-based calculator. Every number comes from the inputs you enter and the multipliers shown on the page, so you can see exactly how the rate was built and adjust it.

Give brands numbers beyond likes. A comment-to-DM call to action, such as 'comment CODE for the discount', lets you report how many people asked for the offer. Hypello can send those DMs automatically and include a discount code in the reply.