Comment-to-DM Calculator
See how many DMs, link clicks, leads and sales a single Instagram post can bring in when everyone who comments your keyword gets an instant DM.
- 100% free
- No sign-up
- Runs in your browser
Your post
Find this in Instagram Insights for a typical post or Reel.
Share of reached accounts that leave a comment.
Only keyword comments trigger the DM.
Your DM funnel
Share of opened DMs where the link is tapped.
Share of clicks that leave an email or phone number.
Sales (optional)
Used for the monthly view.
Showing results for one post
DMs sent
280
From 400 comments
Link clicks
95
238 DMs opened
Leads captured
29
Emails or phone numbers collected
Estimated revenue
$57
1.4 sales at $40 each
Your comment-to-DM funnel
20,000 accounts reached. Bars are sized against the number of comments.
- Comments400
- DMs sent28070% of previous
- DMs opened23885% of previous
- Link clicks9540% of previous
- Leads captured2930% of previous
- Sales1.45% of previous
Overall, 0.14% of the people who see your post become a lead, and 7.1% of commenters do.
How a comment-to-DM funnel works
A comment-to-DM post asks people to comment a word, such as GUIDE or PRICE, to get something. An automation tool spots the keyword and sends that person a DM with the link right away. Every step after that loses a few people, and this calculator shows where.
The formula
- Comments = reach × comment rate
- DMs sent = comments × share using your keyword
- Link clicks = DMs sent × open rate × click rate
- Leads = link clicks × lead capture rate
- Revenue = leads × purchase rate × average order value
Rough ranges to start from
If you have no data yet, these rough industry ranges are a sensible starting point. Replace them with your own numbers as soon as you have them.
| Step | Rough range |
|---|---|
| Comment rate with a keyword call to action | 1% to 5% of reach |
| DM open rate | 70% to 95% |
| Link click rate | 25% to 60% of opened DMs |
| Lead capture rate | 20% to 50% of clicks |
How to improve each step
- Say the keyword and the reward in the first seconds of the Reel and in the first line of the caption.
- Pick a short, easy-to-spell keyword so more commenters type it correctly.
- Reply within seconds. Interest fades fast, which is why automation beats replying by hand.
- Keep the DM short: one line of context, one link, one clear next step.
- Collect the email or phone number in the DM so you keep the lead even if they never click.
How it works
How to use it
- Step 1
Enter your post reach
Add how many people usually see one of your posts or Reels, and how many of them leave a comment.
- Step 2
Set your funnel rates
Enter how many commenters use your keyword, open the DM, click the link and leave their details.
- Step 3
Read your funnel
See how many DMs, clicks, leads and sales one post can bring in, per post or per month.
FAQs
Frequently asked questions
Answers to common questions about the Comment-to-DM Calculator.
You ask people to comment a keyword on your post, such as LINK or GUIDE. Everyone who comments that word gets an automatic DM with the link, offer or freebie you promised. Because the person asked for it, the DM is expected and usually gets opened.
Use your own numbers from Instagram Insights if you can. As a rough guide, posts with a clear 'comment KEYWORD to get it' call to action often get comments from 1% to 5% of the people they reach, while posts without one get far less.
The person has just asked for the message, so they are waiting for it. Automated replies to a keyword comment are usually opened by most recipients, which is much higher than email. If your open rate is low, check that the reply arrives within seconds and that the first line says what is inside.
Send people to a short page that asks for an email in exchange for the freebie, or collect details inside the DM itself. Hypello's AI agents can ask for a name, email and phone number in the conversation, so you capture the lead before anyone leaves Instagram.
It is a projection, not a promise. The result is only as good as the rates you enter. Run one or two posts with a keyword call to action, measure the real rates, then come back and plug them in for a far more reliable forecast.
Yes. Hypello's free plan includes 1,000 DMs a month, comment-to-DM auto replies and keyword-triggered DMs, so you can test the funnel on real posts before paying anything.
More free tools
Try another tool
- CalculatorInstagram Engagement CalculatorCheck any account's engagement rate and compare it with benchmarks for its size.Use for free
- CalculatorInstagram DM ROI CalculatorWork out how much revenue DM automation can bring in compared with what it costs.Use for free
- CalculatorInstagram Money CalculatorEstimate what you could earn per sponsored post, Reel and Story.Use for free
- CalculatorInfluencer Pricing CalculatorSet fair rates for sponsored content based on reach, engagement and niche.Use for free
- CalculatorInstagram EMV CalculatorCalculate the earned media value of a post from its reach and interactions.Use for free
- GeneratorInstagram Media Kit GeneratorBuild a clean media kit with your stats and packages, then save it as a PDF.Use for free
Send the DM to every commenter, automatically
Hypello replies to keyword comments with an instant DM and can collect names, emails and phone numbers in the chat. The free plan includes 1,000 DMs a month.