Instagram Media Kit Generator

A media kit is a one-page summary that creators send to brands. It shows who you are, how big and engaged your audience is, who that audience is, what you offer and what it costs. It saves both sides a long email thread and makes you look prepared.

Keep it to one page: a short bio, your follower count, average reach, engagement rate, audience locations, age and gender, your content packages with prices, a few past brand partners and a contact email. Brands mostly want to know whether your audience matches their customers and what a collaboration will cost.

Switch to a professional (creator or business) account, open your profile and tap Insights or Professional dashboard. The Total followers section shows top locations, age ranges and gender. For reach, look at the accounts reached on your recent posts and Reels and take a typical figure rather than your single best post.

It depends. Listing prices filters out brands with no budget and speeds up deals. Some creators prefer to share a rate card only after a first call so they can price each campaign. If you include prices, list packages (for example a Reel plus Stories) rather than a single number, and say that custom quotes are available.

Click Download PDF. Your browser's print window opens with only the media kit on the page. Choose Save as PDF (or Microsoft Print to PDF) as the printer and save. Turn on background graphics if your browser offers the option.

Only in your own browser. The form is saved to your browser's local storage so you can come back and update it. Nothing is uploaded to Hypello or anywhere else, and Clear form removes it.

Every month or two, or whenever your numbers change noticeably. Brands may check your profile against the kit, so out-of-date stats can cost you trust. Add new brand partners as soon as a campaign goes live.