Instagram Money Calculator
Estimate how much you could earn from sponsored Instagram posts, Reels and Stories based on your followers, engagement rate and niche.
- 100% free
- No sign-up
- Runs in your browser
(Likes + comments) ÷ followers × 100, averaged over recent posts.
Some niches attract bigger brand budgets.
Sponsored content per month
Estimated monthly earnings
$1,037 – $2,419
Based on 2 feed posts, 2 Reels, 6 Stories a month. Yearly, that is roughly $12,443 – $29,034.
Per feed post
$270
$162 – $378
Per Reel
$351
$211 – $491
Per Story frame
$81
$49 – $113
How your estimate was built
- Base rate per 1,000 followers
- $6 – $14
- Typical engagement for your size
- 3%
- Engagement adjustment
- 1.08x
- Niche adjustment (Lifestyle / general)
- 1x
- Reel and Story vs feed post
- 1.3x and 0.3x
How Instagram creators get paid
Most Instagram income comes from brand deals: a company pays you to feature its product in a post, Reel or Story. Other income sources include affiliate commissions, selling your own products or services, and Instagram's own features such as subscriptions and gifts where they are available. This calculator focuses on brand deals, because that is where rates are easiest to compare.
What changes your rate
- Audience size. The starting point for most quotes. A rough rule of thumb is around $10 per 1,000 followers per feed post.
- Engagement. Compared with accounts of a similar size. Smaller accounts usually have higher engagement, so the calculator adjusts for that.
- Niche. Brands in finance, business software and tech often have higher budgets per customer than brands in entertainment.
- Format. Reels take longer to make and can reach non-followers, so they usually cost more. Stories disappear after 24 hours, so they usually cost less.
Rough engagement ranges by account size
| Followers | Typical engagement |
|---|---|
| Under 10,000 | 3% to 6% |
| 10,000 to 100,000 | 2% to 4% |
| 100,000 to 1 million | 1% to 2.5% |
| Over 1 million | 0.5% to 1.5% |
These are rough industry ranges, not official figures. Your own past results are always the best guide, so track the reach, clicks and sales your sponsored content drives and use them to justify higher rates.
How it works
How to use it
- Step 1
Add your account stats
Enter your follower count and engagement rate. If you don't know your engagement rate, our engagement calculator can work it out.
- Step 2
Pick your niche and volume
Choose the niche closest to your content and how many sponsored posts, Reels and Stories you could do in a month.
- Step 3
See your earning range
Get a low-to-high estimate per feed post, Reel and Story, plus a monthly total you can use as a starting point.
FAQs
Frequently asked questions
Answers to common questions about the Instagram Money Calculator.
It depends mostly on audience size, engagement and niche. A common rule of thumb is around $10 per 1,000 followers for a sponsored feed post, but real deals range far above and below that. Accounts with an engaged audience in a niche that brands pay well for, such as finance or tech, earn the most.
The calculator starts from a rough rate of $6 to $14 per 1,000 followers for a feed post. It then adjusts for your engagement rate compared with accounts of a similar size and for your niche. Reels are priced higher than feed posts and Stories lower. The monthly figure multiplies each rate by how many of each you plan to post.
No. Many brands work with nano and micro creators (under about 50,000 followers) because their audiences are close-knit and engagement is higher. Smaller accounts often start with free products, affiliate links or small paid deals and raise their rates as results come in.
Brands pay for attention, not follower counts. An account with 20,000 followers and strong engagement can drive more sales than one with 100,000 inactive followers, so many brands check engagement before agreeing to a rate.
Treat it as an estimate. Final rates depend on the brand's budget, usage rights, exclusivity, deadlines and how well your past campaigns performed. Use the range to open the conversation, then adjust it based on what you learn.
Turn attention into conversations. Asking people to comment a keyword and sending them an automatic DM with your affiliate or product link can lift clicks and sales, and gives brands clear numbers to look at. Hypello does this for free up to 1,000 DMs a month.
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Show brands real results from your content
Hypello sends an instant DM with your link to everyone who comments your keyword, so you can report clicks and leads, not just likes. Start free with 1,000 DMs a month.