The best Kajabi alternative for coaches and creators on Instagram
Kajabi is an all-in-one platform for courses, coaching, and memberships, and its Comment-to-DM starts on the Growth plan at $199 a month billed yearly. Hypello does one job: Instagram and Facebook DM automation, with a free plan, unlimited DMs on paid plans, and AI agents that answer your DMs.
Updated
Hypello vs Kajabi in short
Choose Hypello if you want Instagram comment-to-DM without paying for a full course platform. Hypello includes it on the free plan, and paid plans start at $4.90 a month billed yearly, while Kajabi includes Comment-to-DM only on Growth ($199 a month billed yearly) and Pro. Hypello also runs on Story replies, Live comments, and ad comments, and has AI agents for your DMs. Choose Kajabi if you want courses, email, a website, checkout, and your inbox in one platform.
Hypello vs Kajabi at a glance
| Feature | Hypello | Kajabi |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 14-day free trial |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $143/mo billed yearly ($179 monthly) |
| Comment-to-DM included from | Free plan | Growth, $199/mo billed yearly |
| Contacts | Unlimited on every plan | 2,500 to 100,000 by plan, then $125/mo per 25,000 |
| What can start an Instagram automation | Comments, Story replies and mentions, Live comments, DMs, and shares | Comments on Instagram and Facebook posts |
| Replies to comments from before you went live | Yes, past 7 days | Not listed |
| AI agents | Sales, support, and leads agents in Instagram and Facebook DMs | Expert Agents on sales pages and in courses |
| Courses, email marketing, website, and checkout | No | Yes |
| Support channels | WhatsApp and email, every plan | Chat and email |
Why Kajabi creators use Hypello for Instagram
- Comment-to-DM without the Growth plan
- Kajabi only includes Comment-to-DM on Growth, at $199 a month billed yearly or $249 monthly, and on Pro. Hypello's free plan includes comment-to-DM, and paid plans with unlimited DMs start at $4.90 a month billed yearly.
- Stay on Kajabi Basic
- If Basic covers your courses and website, moving to Growth adds $56 a month on yearly billing, or $70 on monthly billing. Hypello Creator costs $4.90 a month billed yearly, and each DM can link straight to your Kajabi sales page or checkout.
- More ways to start a conversation
- Kajabi's help center lists comment triggers for Instagram and Facebook posts. Hypello also starts automations from Story replies, Story mentions, Live comments, keyword DMs, posts shared to your DMs, and comments on boosted posts and ads.
- Followers and leads from one comment
- Ask to Follow is on Hypello's free plan, so people follow you before the link arrives. Paid plans add follow-up DMs for people who didn't click, Re-Trigger for comments from the past seven days, and email and phone collection with Mailchimp and Klaviyo integrations.
- AI that answers your DMs
- Kajabi's Expert Agents answer questions on your sales pages and inside your courses. Hypello's sales, support, and leads agents answer Instagram and Facebook DMs from your website, documents, and instructions, and can collect details, share a discount code, or hand the chat to your team.
- A free plan, not a trial
- Kajabi has no free plan, only a free trial that runs 14 days as standard. Hypello Free has no end date and includes 1,000 DMs a month, unlimited automations and contacts, and no Hypello branding in your messages.
Hypello vs Kajabi features for Instagram and Facebook
| Feature | Hypello | Kajabi |
|---|---|---|
| Instagram and Facebook automations | ||
| Comment-to-DM on Instagram posts | Yes | Growth plan and up |
| Comment-to-DM on Facebook posts | Yes | Growth plan and up |
| Keyword and excluded keyword rules | Yes | Yes |
| Automatic public reply to the comment | Yes | Yes |
| Set up an automation before the post is live | Paid plans | Yes |
| Story replies and Story mentions | Yes | Not listed |
| Instagram Live comments | Yes | Not listed |
| Keyword auto replies to DMs | Yes | Not listed |
| Comments on boosted posts and adsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Collect emails and phone numbers in DMs | Paid plans | Emails added by hand in the inbox |
| Email marketing | Paid plans send contacts to Mailchimp or Klaviyo | Built in, unlimited emails |
| Multi-step automations with branches | No | Growth plan and up |
| AI | ||
| AI agent that answers Instagram and Facebook DMs | Yes | Not listed |
| AI agent on sales pages and in courses | No | Yes |
| AI credits each month | 100 on Creator to 8,000 on Business | 0 on Basic, 500 on Growth, 1,000 on Pro |
| Platform | ||
| Courses, memberships, and coaching | No | Yes |
| Website, funnels, and checkout | No | Yes |
| Community | No | Yes |
| Branded mobile app | No | Pro plan |
| Safety and support | ||
| Meta status | Meta Tech Provider | Not listed |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| No platform branding on the cheapest plan | Yes | No |
| Support channels | WhatsApp and email, every plan | Chat and email |
Hypello vs Kajabi pricing
Kajabi's price covers a full business platform, and Comment-to-DM starts on its Growth plan. Hypello only automates Instagram and Facebook, includes unlimited DMs and contacts on paid plans, and the price never rises with your contacts or DMs, only with your plan and the number of accounts you connect.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Kajabi
Basic$143/mo yearly, $179 monthly
5 products, 2,500 contacts, 2 admin users, Universal Inbox. No Comment-to-DM, and Kajabi branding stays on.
Growth$199/mo yearly, $249 monthly
50 products, 25,000 contacts, 11 admin users, Comment-to-DM, advanced automations, 500 AI credits.
Pro$399/mo yearly, $499 monthly
Unlimited products, 100,000 contacts, 3 websites, 26 admin users, branded mobile app, 1,000 AI credits.
Extra contacts$125/mo per 25,000
Add capacity to your plan when you pass its contact limit.
Source: Kajabi pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Kajabi |
|---|---|---|
| Comment-to-DM on InstagramCheapest plan that includes it, monthly billing | $0 on Free, up to 1,000 DMs a month | $249 on Growth |
| Comment-to-DM on a paid planCheapest paid plan that includes it, per month, billed yearly | $4.90 on Creator, unlimited DMs | $199 on Growth |
| You're on Kajabi Basic and want comment-to-DMExtra cost per month, billed yearly | +$4.90 for Hypello Creator | +$56 to move to Growth |
Hypello or Kajabi?
Choose Hypello if you
- Need Instagram and Facebook DM automation, not a course platform
- Are on Kajabi Basic and want comment-to-DM without moving to Growth
- Want automations on Story replies, mentions, Live comments, and ad comments
- Want AI agents that answer your Instagram and Facebook DMs
- Want to reply to comments that arrived before your automation was live
- Prefer a free plan to a 14-day trial
- Pay in INR with UPI, or in USD by card
Choose Kajabi if you
- Run courses, memberships, coaching, or a community and want DMs in the same dashboard
- Want email marketing, funnels, a website, and checkout in one platform
- Want comment-to-DM in the same platform as your courses and checkout, with replies in Universal Inbox
- Want one inbox for Instagram, Messenger, and Backstage client messages
- Need a branded mobile app for your members
How to switch from Kajabi to Hypello
- 1
List your Kajabi Comment-to-DM automations
Write down each post, its include and exclude keywords, the comment reply, and the DM with its links to your Kajabi pages.
- 2
Pause them in Kajabi
Set each trigger to No comments, which pauses the automation without deleting it, so the same comment doesn't get two DMs.
- 3
Sign up and connect Instagram
Create a free Hypello account with Google or email, then connect your Instagram professional account through Meta, plus your Facebook Page if you use one.
- 4
Rebuild with DM from Comments
Pick your post or Any post or reel, add your keywords and excluded keywords, write the public replies, and add link buttons to your Kajabi sales page, lead magnet, or checkout.
- 5
Go live and test
Click Go Live and comment from another account to check the DM. On a paid plan, use Re-Trigger to reach comments from the past seven days.
The verdict
Kajabi is the better fit if you run your course, coaching, or membership business on it and want email, checkout, your website, and Instagram comments in one dashboard. If you are already on Growth or Pro, its Comment-to-DM is part of what you pay.
If you only need Instagram automation, or you are on Kajabi Basic, Hypello costs far less. You get comment-to-DM on the free plan, automations on Story replies, Live comments, and ad comments, Re-Trigger for comments you missed, and AI agents that answer your DMs. Your DMs can link to your Kajabi pages, so Kajabi can keep hosting your courses. See the full pricing or start on the free plan.
FAQs
Frequently asked questions
What Kajabi users ask before adding or switching to Hypello.
Yes, by a wide margin. Hypello includes comment-to-DM on its free plan, and paid plans with unlimited DMs start at $4.90 a month billed yearly, or $8 billed monthly. Kajabi includes Comment-to-DM only on Growth ($199 a month billed yearly, $249 monthly) and Pro. Kajabi's price also covers courses, email, a website, and checkout, so it is only a fair comparison if you need DM automation alone.
Kajabi has three plans. Basic costs $143 a month billed yearly or $179 monthly, Growth costs $199 or $249, and Pro costs $399 or $499. Each plan has a contact limit, from 2,500 on Basic to 100,000 on Pro, and extra contacts cost $125 a month per block of 25,000. Kajabi takes no revenue share. Kajabi Payments charges card processing fees, and if you use a third-party payment provider instead, Kajabi adds a fee of 2% on Basic, 1% on Growth, or 0.5% on Pro.
No. Kajabi's pricing page and help center list Comment-to-DM on the Growth and Pro plans only, and it is not available on legacy plans. Basic does include Universal Inbox, so you can answer Instagram DMs and Messenger chats by hand. To automate DMs on Basic, you would move to Growth for $56 more a month on yearly billing, or add a separate tool such as Hypello.
Yes. You can keep Kajabi for your courses, website, and checkout, and use Hypello for Instagram and Facebook DMs, with link buttons that point to your Kajabi sales pages or lead magnets. Kajabi's help center advises against running other messaging tools alongside its own Comment-to-DM Automations, so keep comment automations in one tool. Hypello has no direct Kajabi integration, but paid plans can send the emails you collect to Mailchimp or Klaviyo.
Kajabi has no free plan. It offers a free trial, 14 days as standard, and a 30-day money-back guarantee. Hypello's free plan has no time limit and includes 1,000 DMs a month, unlimited automations and contacts, Ask to Follow, and an AI agent, with no Hypello branding in your messages. Hypello does not host courses, so you would still need a course platform for that part of your business.
There is no direct import, but each automation takes a few minutes to rebuild. In Kajabi, set each trigger to No comments, which pauses it without deleting it, so nobody gets two DMs. Then connect Instagram to Hypello, choose the DM from Comments template, and add your keywords, public replies, and DM with the same Kajabi links.
Yes. Hypello runs automations on Story replies, Story mentions, Instagram Live comments, keyword DMs, posts shared to your DMs, and comments on boosted posts and ads. Kajabi's help center lists comment triggers for Instagram and Facebook posts, and does not list Story, Live, or DM keyword triggers.
Hypello is a Meta Tech Provider and uses Meta's official API, so it never asks for your Instagram password. Kajabi also connects through an Instagram or Facebook login window. No automation tool can promise account safety, so Hypello paces sending with a DM Safety Queue, Slow-Down Mode, and reply delays on paid plans to stay within Instagram's limits.
Keep reading
Run comment-to-DM without the Growth plan
Set up Hypello in minutes on the free plan and send people from their DMs to your courses.