The best Topmate alternative for experts who sell in Instagram DMs
Topmate is built for selling calls, courses, and digital products, and its Auto DM plans cost ₹399 to ₹2,999 a month. Hypello focuses on Instagram and Facebook DMs, with a free plan, follow-up DMs on the ₹399 Creator plan, and AI agents that answer questions about your offers.
Updated
Hypello vs Topmate in short
Choose Hypello if you want Instagram auto-DMs without paying from day one. The free plan covers comments, Story replies, Live comments, inbox replies, and Ask to Follow, and Creator adds follow-ups, email collection, and Re-Trigger for ₹399 a month, or ₹249 billed yearly. Topmate charges ₹399 for comment, Story, and Live triggers, and lists inbox DM automation and follow-ups on its ₹999 Basic plan. Choose Topmate if your Topmate page is your business and you want Auto DM, bookings, and checkout in one account.
Hypello vs Topmate at a glance
| Feature | Hypello | Topmate |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No free Auto DM plan |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | ₹399/mo for Auto DM (2 months free yearly) |
| Price in India | ₹249/mo billed yearly, ₹399 monthly, 2 accounts | ₹399/mo, 2 months free on yearly |
| Comment, Story, and Live DMs | Every plan, including Free | From ₹399/mo |
| Keyword replies to incoming DMs | Every plan, including Free | Basic plan, ₹999/mo |
| Follow-up DMs | Creator plan, ₹399/mo | Basic plan, ₹999/mo |
| AI replies in your DMs | 100 credits on Creator, 4,000 on Pro at ₹1,699/mo | Agentic plan, ₹2,999/mo |
| Comments on boosted posts and ads | Yes, with your Facebook Page connected | Not listed |
| Answers comments left before setup | Paid plans, past 7 days | Not listed |
| Facebook Page comments and Messenger | Yes | Not listed |
| Bookings, payments, and digital products | No | Built in, 10% fee on sales via your link |
Why creators run their Instagram DMs on Hypello instead of Topmate
- Start free, not at ₹399
- Topmate's Auto DM plans start at ₹399 a month, and its Auto DM page lists no free plan. Hypello Free covers comment-to-DM on posts and Reels, Story replies, Live comments, inbox replies, and Ask to Follow for up to 2 accounts, with 1,000 DMs a month.
- Follow-ups without the ₹999 plan
- On Topmate, DM automation, multi-step conversations, and follow-up messages are listed on Basic at ₹999 a month, not on the ₹399 plan. Hypello Creator includes follow-up DMs, email and phone collection, Re-Trigger, and next post automation for ₹399 a month, or ₹249 billed yearly.
- AI agents at a lower price
- Topmate's AI conversations need Agentic at ₹2,999 a month. Hypello Pro costs ₹1,699 a month, or ₹1,199 billed yearly, with Sales, Support, and Leads agents trained on your website and documents and 4,000 AI credits a month.
- More of Instagram covered
- Topmate's Auto DM page lists comments, DMs, Story replies, and Live comments. Hypello also replies to Story mentions, to people who share your post or Reel to your DMs, and to comments on boosted posts and ads once your Facebook Page is connected.
- Reach people who commented early
- On paid plans, Hypello's Re-Trigger answers eligible comments from the past 7 days that arrived before your automation went live, and next post automation lets you set up a DM before you publish. Topmate's Auto DM page doesn't list either.
- Facebook and several accounts
- Hypello automates Facebook Page comments and Messenger next to Instagram from one login. Free and Creator connect 2 accounts, and paid tiers go up to 15 for agencies. Topmate's Auto DM is built around Instagram.
Hypello vs Topmate Auto DM features
| Feature | Hypello | Topmate |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Story replies | Yes | Yes |
| Instagram Live comments | Yes | Yes |
| Keyword auto replies in the inbox | Yes | Basic plan and up |
| Story mention replies | Yes | Not listed |
| Comments on boosted posts and adsRequires your Facebook Page on Hypello | Yes | Not listed |
| Answer comments posted before the automation existed | Re-Trigger, paid plans, 7 days back | Not listed |
| Growth and lead capture | ||
| Ask for a follow in the DM | Ask to Follow, on Free | Yes |
| Follow-up DMs | Creator plan and up | Basic plan and up |
| Collect emails in DMs | Creator plan and up | Yes |
| Send booking and payment links | Any link, as DM buttons | Topmate links built in |
| Track clicks on DM links | Yes | Not listed |
| Mailchimp and Klaviyo | Creator plan and up | Not listed |
| AI | ||
| AI replies to DMs beyond fixed keywords | Creator plan and up, uses AI credits | Agentic plan |
| AI answers questions about your offers | From your website and documents | Agentic plan |
| Pass the chat to a person on your team | Yes | Not listed |
| AI recommends your Topmate services and guides people to book and pay | No | Agentic plan |
| Selling and channels | ||
| Facebook Page comments and Messenger | Yes | Not listed |
| Sell calls, webinars, courses, and digital products | No | Yes |
| Checkout with UPI, cards, and international currencies | No | Yes |
| Plans, safety, and support | ||
| Free automation plan | 1,000 DMs a month | No |
| Unlimited DMs on paid plans | Yes | Yes, within Instagram's limits |
| Meta status | Meta Tech Provider | Meta Tech Provider |
| Pacing for Instagram's sending limits | DM Safety Queue, Slow-Down Mode, reply delay | Not listed |
| Support channels | WhatsApp and email, every plan | Not listed on the Auto DM page |
Hypello vs Topmate pricing
Topmate sells Auto DM as three plans priced per month in rupees, billed apart from the fee it takes on sales through your Topmate page. Hypello charges by the number of accounts you connect, with unlimited DMs and contacts on every paid plan. In India, Creator is ₹399 a month, or ₹249 a month billed yearly, for 2 accounts.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Topmate
Instagram (Auto DM only)₹399/mo
Unlimited rule-based workflows and DMs, comment, Story, and Live triggers, Topmate, booking, and payment links, and email collection.
Basic₹999/mo
Adds keyword-based DM automation, multi-step conversations, and follow-up messages.
Agentic₹2,999/mo
Adds AI conversations that read intent, answer FAQs, qualify leads, and guide people to bookings and payments.
Yearly billing2 months free
Shown on the yearly billing option. Topmate doesn't list the yearly prices on its Auto DM page.
Selling on Topmate10% of sales
No monthly fee for selling. Topmate keeps 10% of sales through your own link and 20% on new buyers from its marketplace, and gateway charges and GST on its fees also apply.
Source: Topmate pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Topmate |
|---|---|---|
| Comment, Story, and Live DMs, up to 1,000 a monthCheapest plan that fits, monthly billing | ₹0 on Free | ₹399 on Instagram (Auto DM only) |
| Inbox keyword replies and follow-up DMsCheapest plan with both, monthly billing | ₹399 on Creator | ₹999 on Basic |
| Unlimited comment-to-DM on one accountMonthly billing, plus each yearly offer | ₹399 on Creator, or ₹249/mo billed yearly | ₹399 on Instagram (Auto DM only), 2 months free yearly |
| AI replies in your DMsMonthly billing. Hypello AI replies use credits | ₹1,699 on Pro, 3 agents and 4,000 AI credits | ₹2,999 on Agentic |
Hypello or Topmate?
Choose Hypello if you
- Want to start Instagram auto-DMs on a free plan
- Need inbox replies and follow-up DMs without paying ₹999 a month
- Want AI agents in your DMs for ₹1,699 a month rather than ₹2,999
- Want Story mention, share-to-DM, and ad comment automations
- Run a Facebook Page or more than one account
- Want to reply to comments that came in before your automation was live
- Want rupee prices with tax included, paid by UPI or card
Choose Topmate if you
- Sell 1:1 calls, webinars, courses, or digital products on Topmate and want Auto DM in the same account
- Want the AI to recommend your Topmate services and guide people toward booking and payment
- Want checkout with UPI, cards, and international currencies without setting up your own payment gateway
- Prefer AI replies without a credit system, since Topmate lists unlimited usage on paid plans
How to switch from Topmate to Hypello
- 1
List your Auto DM workflows
For each one, note the trigger (a comment keyword, a Story reply, or a Live comment), the post it runs on, the DM text, and the Topmate booking or payment link it sends.
- 2
Pause Auto DM in Topmate
Switch off the matching workflows before you rebuild them, so one comment doesn't get two DMs. Your Topmate page, services, and bookings keep working as before.
- 3
Connect Instagram to Hypello
Create a free account with Google or an email code, then link your Instagram Creator or Business account through Meta. Add your Facebook Page too if you want Messenger and ad comments covered.
- 4
Rebuild from templates
Use DM from Comments for posts and Reels, DM from Stories for Story replies, and inbox auto replies for keyword messages. Paste your Topmate links into link buttons and turn on Ask to Follow where you asked for a follow.
- 5
Go live and test
Turn the automation on with Go Live, then test it by commenting your keyword from another account. On a paid plan, Re-Trigger can answer eligible comments from the past 7 days that arrived while you were switching.
The verdict
Topmate is a good fit when your Topmate page is the business. Its Auto DM is built to share your Topmate booking and payment links, the Agentic plan can recommend your services and guide people toward payment, and selling has no monthly fee, just 10% of sales through your own link plus gateway charges.
If you mainly want the DMs, Hypello usually costs less to run. The free plan covers comments, Stories, Lives, inbox replies, and Ask to Follow. Creator adds follow-ups, email collection, and Re-Trigger for ₹399 a month or ₹249 billed yearly, and AI agents with 4,000 credits come with Pro at ₹1,699. Your Topmate links still work in Hypello's DM buttons, so you can keep selling there. Compare the Hypello plans or start for free.
FAQs
Frequently asked questions
What coaches and creators ask before moving their Auto DMs from Topmate to Hypello.
For most setups, yes. Hypello's free plan sends up to 1,000 DMs a month, and Creator costs ₹399 a month, or ₹249 billed yearly, for 2 accounts with unlimited DMs, follow-up DMs, and email collection. Topmate's Auto DM starts at ₹399 a month, lists follow-up messages from its ₹999 Basic plan, and puts AI conversations on Agentic at ₹2,999. Outside India, Hypello Creator is $8 a month or $4.90 a month billed yearly.
Topmate lists three Auto DM plans: Instagram (Auto DM only) at ₹399 a month, Basic at ₹999, and Agentic at ₹2,999. Its yearly billing option shows 2 months free, but the page doesn't list the yearly prices. Auto DM is a separate subscription from Topmate's selling fees, which are 10% of sales through your own link and 20% on new buyers from its marketplace, plus gateway charges.
Yes. Hypello's free plan covers comment-to-DM on posts and Reels, Story replies, Live comments, inbox auto replies, and Ask to Follow for up to 2 accounts, with 1,000 DMs a month and no Hypello branding in your messages. Topmate's Auto DM page doesn't list a free plan.
Yes. Hypello doesn't host bookings, courses, or payments, so your Topmate page keeps doing that job. Add your Topmate links to Hypello's DM link buttons and track which ones get clicked. Pause the matching Topmate Auto DM workflows first so each person gets only one DM.
There's no direct import, so start by pausing your Topmate Auto DM workflows. Then connect your Instagram professional account to Hypello through Meta and rebuild each trigger from a template, which takes a few minutes for most automations. If you get stuck, message Hypello support on WhatsApp or email, which every plan includes, Free too.
Yes. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs using your website, documents, and instructions, and they can ask for a name, email, or phone number, offer a discount code, and transfer the conversation to your team. AI replies use credits: Creator includes 1 agent and 100 credits a month, and Pro costs ₹1,699 a month with 3 agents and 4,000 credits, compared with ₹2,999 for Topmate Agentic. Topmate's AI is tied to your Topmate services, so it can recommend them and guide people toward booking and payment.
Yes. Hypello automates Facebook Page comments and Messenger, and with your Facebook Page connected it can DM people who comment on your boosted posts and ads. Topmate's Auto DM page lists Instagram comments, DMs, Story replies, and Live comments, and doesn't list Facebook Page automation or ad comments.
Both run on Meta's official Instagram API as Meta Tech Providers, and Hypello never asks for your Instagram password. Hypello holds DMs in its DM Safety Queue when Instagram's hourly or daily limit is hit, switches to Slow-Down Mode during cool-off periods, and on paid plans can space out replies with reply delay. No tool can guarantee an account will never be restricted.
Keep reading
Move your Topmate auto-DMs to Hypello
Keep selling on Topmate and run your Instagram DMs on Hypello, starting with the free plan.