The best Pop Store alternative for coaches and creators on Instagram
Pop Store bundles a creator storefront, courses, bookings, and ECHO-ME AI agents, and its comment-to-DM runs on monthly credits. Hypello focuses on Instagram and Facebook DM automation, with unlimited DMs on paid plans from $4.90 a month billed yearly and a free plan with 1,000 DMs a month.
Updated
Hypello vs Pop Store in short
Choose Hypello if you mainly need comment-to-DM and DM automation. Paid plans start at $4.90 a month billed yearly with unlimited DMs, while Pop Store's DM automations draw from monthly AI credits and pause when those run out. Hypello also covers Live comments, ad comments, and Re-Trigger for comments from the past 7 days, with WhatsApp and email support on every plan. Choose Pop Store if you want a storefront, courses, bookings, and AI-written comment replies in one tool.
Hypello vs Pop Store at a glance
| Feature | Hypello | Pop Store |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | ECHO-ME Starter only, 50 AI credits/mo |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | ECHO-ME $15.20/mo billed yearly ($19 monthly) |
| Built for | Instagram and Facebook DM automation | Creator storefront with AI agents |
| How DM volume is priced | Unlimited DMs on paid plans | Monthly AI credits, extra credits sold in the app |
| When the monthly allowance runs out | No DM cap on paid plans | Automations pause until you add credits |
| Storefront, courses, and bookings | No | Yes |
| Replies to comments from before you went live | Yes, past 7 days | Not listed |
| Ask to Follow before sending the link | Included on Free | Not listed |
| Support | WhatsApp and email, every plan | Email; phone support on top plans |
| Currency and payment | USD or INR, cards and UPI | USD |
Why coaches and creators move their DMs from Pop Store to Hypello
- DMs that don't stop when credits run out
- Pop Store's Comment to DM Agent and AI replies draw from a monthly credit balance, and its help center says automations pause when the balance reaches zero until you buy more. Hypello's paid plans include unlimited DMs, so a busy launch week doesn't cut off your replies.
- A lower price for DM automation
- Hypello Creator costs $4.90 a month billed yearly, or $8 monthly, for 2 accounts. On Pop Store, comment-to-DM starts with ECHO-ME Creator at $19 a month, and the store plans start at $39 a month, or $31 billed yearly.
- A free plan counted in DMs
- Hypello Free includes 1,000 DMs a month, unlimited automations and contacts, 2 accounts, and Ask to Follow, with no time limit. Pop Store's free ECHO-ME Starter plan gives you 50 AI credits a month to share across its agents.
- More places to start a conversation
- Hypello automates Instagram Live comments, Story mentions, comments on ads and boosted posts, and shares of your posts to DMs. Pop Store's help center describes comment flows on posts, Reels, and Stories, and doesn't mention these.
- Growth tools inside the DM
- Ask to Follow, included on Free, asks people to follow before they get the link. On paid plans, Re-Trigger answers eligible comments from the past seven days, and Hypello collects emails and phone numbers in the chat and connects to Mailchimp and Klaviyo. Pop Store collects contact details through forms on your store and sends them to tools like Flodesk through Zapier.
- Support on every plan, prices in INR
- Every Hypello plan, including Free, comes with support on WhatsApp and email, and you can pay in INR with UPI. Pop Store offers email support, adds phone support on its top plans (Authority, Star, and ECHO-ME Max), prices in US dollars, and doesn't list India among the countries where it is available.
Hypello vs Pop Store features for Instagram
| Feature | Hypello | Pop Store |
|---|---|---|
| Instagram and Facebook automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Automations on Stories | Yes | Yes |
| One automation across every post | Yes | Yes |
| Automate your next post before publishing | Yes | Yes |
| Facebook comments | Yes | Yes |
| Trigger without the exact keyword | Any keyword option | AI intent detection |
| Instagram Live comments | Yes | Not listed |
| Story mentions | Yes | Not listed |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Follow-up DMs | To people who didn't click | To people who reply |
| Collect emails and phone numbers | In the DM | Through forms on your store |
| Link click tracking | Yes | Yes |
| Purchases tracked per automation | No | Yes |
| Integrations | Mailchimp and Klaviyo | Zapier |
| AI | ||
| AI replies to DMs | Sales, Support, and Leads agents | Social Engagement Agent |
| What the AI learns from | Your website, documents, and instructions | Your posts, captions, and DMs |
| AI-written public comment replies | No | Yes |
| Brand deal monitoring and AI content tools | No | Yes |
| Creator store tools | ||
| Link-in-bio storefront | No | Yes |
| Courses, video series, and subscriptions | No | Yes |
| Calendar bookings | No | Yes |
| Safety and support | ||
| Meta Tech Provider | Yes | Not listed |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Support channels | WhatsApp and email, every plan | Email; phone support on top plans |
| Pricing currency | USD or INR, with UPI | USD |
Hypello vs Pop Store pricing
Pop Store sells store plans for coaches and real estate agents, plus separate ECHO-ME AI agent plans, and both run comment-to-DM on monthly credits. Hypello's price depends only on how many accounts you connect, and paid plans include unlimited DMs.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Pop Store
ECHO-ME Starter$0
50 AI credits a month. Comment to DM, Social Engagement, and Growth agents.
ECHO-ME Creator$15.20/mo yearly, $19 monthly
150 credits a month. Adds Auto Selling, Deal Monitoring, and AI content agents.
ECHO-ME Pro$31.20/mo yearly, $39 monthly
400 credits a month.
ECHO-ME Max$79.20/mo yearly, $99 monthly
1,300 credits a month and priority phone support.
Launch$31/mo yearly, $39 monthly
Store plan with 200 credits. Courses, 1:1 bookings, AI PDFs, and Instagram and Facebook comment automations. $374 a year.
Pro$79/mo yearly, $99 monthly
400 credits. Adds ECHO-ME selling and engagement agents, group bookings, and concierge onboarding. $950 a year.
Authority$199/mo yearly, $249 monthly
1,000 credits. Custom domain, white-label branding, and text and phone support. $2,390 a year.
Source: Pop Store pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Pop Store |
|---|---|---|
| Comment-to-DM on InstagramCheapest paid plan that includes it, monthly billing | $8 on Creator, unlimited DMs | $19 on ECHO-ME Creator, 150 credits |
| The same, paid for a yearCheapest paid plan that includes it, yearly billing | $58.80 a year on Creator | $182.40 a year on ECHO-ME Creator |
| Comment-to-DM plus a store for courses and bookingsCheapest store plan, monthly billing | Not offered | $39 on Launch |
Hypello or Pop Store?
Choose Hypello if you
- Mainly need comment-to-DM and DM automation, not a storefront
- Want unlimited DMs on paid plans, with no credit balance to watch
- Want a free plan with 1,000 DMs a month and no time limit
- Run automations on Live comments, Story mentions, or ad comments
- Want Ask to Follow and replies to comments from the past 7 days
- Already sell through a store, website, or course platform and only need the DMs
- Pay in INR with UPI, or in USD by card
Choose Pop Store if you
- Want a storefront, courses, subscriptions, and bookings in the same tool as your DMs
- Want AI to write each public comment reply in your voice, even when people skip the keyword
- Are a real estate agent who wants listing pages, an AI concierge, and lead forms
- Use AI tools for PDFs, photoshoots, or brand deal monitoring
- Send leads to Flodesk, Follow Up Boss, or Go High Level through Zapier
How to switch from Pop Store to Hypello
- 1
Write down your Comment-to-DM flows
For each flow, note the keywords, the post or Every Post setting, the DM text, the button text, and the destination link. Pop Store's Comment-to-DM dashboard lists every flow with its keywords.
- 2
Pause the flows in Pop Store
Open Comment-to-DM, tap the three-dot menu on each flow, and pause it. If ECHO-ME replies to comments for you, pause the Social Engagement Agent too, so followers don't get two replies.
- 3
Connect Instagram to Hypello
Sign up free with Google or email, then connect your Instagram professional account through Meta. Add your Facebook Page as well if you want Facebook and ad comment automations.
- 4
Rebuild each flow with a template
Pick DM from Comments, choose a post or Any post or reel, add your keyword and public replies, and put your Pop Store product or booking link on the DM button.
- 5
Test, go live, and catch up
Comment your keyword from a second account to check the DM. On a paid plan, run Re-Trigger to answer comments from the past seven days that came in while you switched.
The verdict
Pop Store makes sense if you want one place to sell courses, PDFs, subscriptions, and bookings, with ECHO-ME writing comment replies and DMs in your voice. Coaches and real estate agents who use the store, the listing pages, and the AI agents get a lot in one plan.
If what you need is dependable comment-to-DM on Instagram and Facebook, Hypello costs less and doesn't meter DMs on paid plans. You also get Live and ad comment automations, Ask to Follow, Re-Trigger, and AI agents for sales, support, and leads. Keep your store where it is, send its links from Hypello, and compare the Hypello plans or start free.
FAQs
Frequently asked questions
What coaches, creators, and agents ask before moving their DMs from Pop Store to Hypello.
For Instagram and Facebook DM automation, yes. Hypello Creator costs $4.90 a month billed yearly ($58.80 a year), or $8 billed monthly, with unlimited DMs. On Pop Store, the cheapest paid plan with the Comment to DM Agent is ECHO-ME Creator at $19 a month, and the store plans start at $39 a month, or $31 a month billed yearly. Those store plans also include courses, bookings, and a storefront, so the gap is smaller if you would use them.
Pop Store's plans for coaches and experts are Launch at $39 a month, Pro at $99, and Authority at $249, or $31, $79, and $199 a month billed yearly. Its real estate plans use the same prices. Separate ECHO-ME AI agent plans run from a free Starter plan with 50 credits a month to Creator at $19, Pro at $39, and Max at $99 a month, with 20% off for yearly billing.
Pop Store's Comment to DM Agent runs on monthly AI credits that it shares with its other AI tools. Its help center lists up to 4,000 comment-to-DM automations a month on a 200-credit plan, 8,000 on 400 credits, and 20,000 on 1,000 credits, and says automations pause when credits run out until you buy more. Hypello's paid plans include unlimited DMs, and its free plan includes 1,000 DMs a month.
Yes. Hypello's free plan has no time limit and includes 1,000 DMs a month on up to 2 Instagram or Facebook accounts, unlimited automations and contacts, and Ask to Follow, with no Hypello branding in your DMs. Pop Store's free option is the ECHO-ME Starter plan with 50 AI credits a month, and its store plans offer a free trial.
Yes, for DMs. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs using your website, documents, and instructions, and they can collect contact details, share discount codes, and hand the chat to your team. AI credits start on Creator, and Pro includes 3 agents and 4,000 credits a month. ECHO-ME covers more ground, including AI-written public comment replies, brand deal monitoring, and AI content tools.
Yes. Hypello DMs can carry link buttons to any page, so you can send people to your Pop Store products, courses, or booking page. Pause the matching Comment-to-DM flows in Pop Store first, because its help center warns that other comment automation tools on the same account can conflict. Then rebuild each flow in Hypello, which usually takes a few minutes with a template.
Hypello is a Meta Tech Provider. It connects through Meta's official API with the permissions you approve and never asks for your Instagram password. It also paces sending with a DM Safety Queue, Slow-Down Mode, and reply delays to stay within Instagram's limits. No automation tool can guarantee account safety, so keep each DM tied to what the person asked for.
Hypello shows prices in INR and accepts UPI as well as cards. Creator costs ₹249 a month billed yearly, or ₹399 billed monthly, for 2 accounts. Pop Store prices its plans in US dollars, and India isn't on the list in its help center article on the countries where POP.STORE is available.
Keep reading
Move your DMs from Pop Store in minutes
Keep your store, rebuild your comment-to-DM flows in Hypello, and start on the free plan.