The best ScaleDM alternative for Instagram and Facebook
ScaleDM is a free comment-to-DM tool for Instagram and Facebook with no usage caps of its own. Hypello starts free too, then adds Ask to Follow, Story automations, lead capture, email integrations, and AI agents that answer your DMs.
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Hypello vs ScaleDM in short
Choose Hypello if you want more than a comment-to-DM reply: Ask to Follow, Story replies and mentions, inbox keywords, email and phone capture, Mailchimp and Klaviyo, follow-ups, and AI agents. Hypello Free covers 1,000 DMs a month, and Creator costs $4.90 a month billed yearly for unlimited DMs. Choose ScaleDM if you only need a simple comment-to-DM with a link, want it free with no monthly cap, and want an Android app.
Hypello vs ScaleDM at a glance
| Feature | Hypello | ScaleDM |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, the whole product is free |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | Free, no paid plans listed |
| Monthly DMs on the free plan | 1,000 | No ScaleDM cap, Meta's limits apply |
| Accounts | 2 on Free, up to 15 on paid plans | Several, through a Meta Business Portfolio |
| Channels | Instagram and Facebook | Instagram and Facebook |
| Triggers | Comments, Stories, DM keywords, shares | Comments |
| Ask to Follow before the link | Included on Free | Not listed |
| AI replies in DMs | AI agents, credits from Creator | Not listed |
| Email and phone capture | Creator and up | Not listed |
| Support | WhatsApp and email on every plan | Email, Instagram, and Facebook |
Why creators move from ScaleDM to Hypello
- Ask to Follow on the free plan
- ScaleDM sends the DM to anyone who comments and doesn't list a follow check. Hypello's Ask to Follow asks people to follow your account before the link arrives, and it is included on Free, so every comment flow can grow your followers.
- More ways to start a conversation
- ScaleDM triggers on comments, with a keyword or on any comment. Hypello also answers Story replies, Story mentions, Story likes and reactions, keywords sent to your inbox, and shares of your post. On Creator and up, Re-Trigger answers eligible comments from the past 7 days.
- AI agents that answer DMs
- ScaleDM doesn't list AI replies in DMs. Hypello's Sales, Support, and Leads agents learn from your website, documents, and FAQs, then collect contact details, share discount codes, or hand the chat to your team. AI replies use credits, starting with 100 a month on Creator.
- Turn commenters into leads
- ScaleDM sends text, an image, or a link button and reports deliveries and link clicks. Hypello Creator also collects emails and phone numbers in DMs, sends them to Mailchimp and Klaviyo, and follows up with people who didn't click your link.
- Richer DMs
- Both tools send link buttons and show link clicks. Hypello also sends carousels of up to 10 cards, so you can share several products or resources in one DM instead of a single link.
- Free without ads
- ScaleDM is free and says it may occasionally show relevant ads or sponsored recommendations. Hypello is paid for by its paid plans, and its free plan adds no branding to your DMs. To be fair, Hypello Free stops at 1,000 DMs a month, while ScaleDM sets no cap of its own.
- WhatsApp support and rupee pricing
- Hypello includes priority support on WhatsApp and email on every plan, including Free. ScaleDM lists email, Instagram, and Facebook for support. Hypello also shows prices in INR and takes UPI when you're ready to upgrade.
Hypello vs ScaleDM features
| Feature | Hypello | ScaleDM |
|---|---|---|
| Instagram and Facebook automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Comment keyword triggers | Yes | Yes |
| Public replies to comments | Yes | Not listed |
| Keyword auto replies in the inbox | Yes | Not listed |
| Story replies | Yes | Not listed |
| Story mentions | Yes | Not listed |
| Reply when someone shares your post to your DMs | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, Creator and up | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the link | Included on Free | Not listed |
| Link buttons in DMs | Yes | Yes |
| Carousel DMs | Up to 10 cards | Not listed |
| Delivery and link click stats | Yes | Yes |
| Collect emails and phone numbers in DMs | Creator and up | Not listed |
| Follow-up DMs to people who didn't click | Creator and up | Not listed |
| Mailchimp and Klaviyo | Creator and up | Not listed |
| AI | ||
| AI replies in DMs | AI credits from Creator | Not listed |
| AI agent trained on your website and documents | Yes | Not listed |
| Manage automations from ChatGPT or Claude (MCP) | Paid plans | ChatGPT, Claude, and Muse |
| Accounts and channels | ||
| Instagram professional accounts | Yes | Yes |
| Facebook Pages | Yes | Yes |
| Most accounts on one plan | 15 | Not listed |
| Safety and support | ||
| Meta status | Meta Tech Provider | Meta Tech Provider |
| Official API, never asks for your password | Yes | Yes |
| Pacing within Instagram's limits | DM Safety Queue and Slow-Down Mode | Not listed |
| Ads or sponsored recommendations | None | May be shown |
| Support | WhatsApp and email, every plan | Email, Instagram, and Facebook |
Hypello vs ScaleDM pricing
ScaleDM is free and lists no paid plans. Hypello has a free plan with 1,000 DMs a month, and its paid plans add unlimited DMs, lead capture, integrations, and AI agents.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
ScaleDM
Free$0
Instagram and Facebook comment-to-DM with keyword or any-comment triggers, text, image, and link button DMs, delivery and click stats, and several accounts through a Meta Business Portfolio. No ScaleDM usage caps; Meta's limits still apply. May show ads or sponsored recommendations.
What you would pay
| Feature | Hypello | ScaleDM |
|---|---|---|
| Up to 1,000 DMs a month from commentsCheapest plan that fits, monthly billing | $0 on Free, 2 accounts | $0 |
| Unlimited DMs from commentsCheapest plan that fits, monthly billing | $8 on Creator, 2 accounts | $0, Meta's limits apply |
| Ask to Follow, Story replies, and inbox keywordsCheapest plan that fits, monthly billing | $0 on Free | Not listed |
| AI replies in your DMsMonthly billing | $18.90 on Pro, 3 agents and 4,000 AI credits | Not listed |
Hypello or ScaleDM?
Choose Hypello if you
- Want people to follow you before they get the link, on the free plan
- Want to automate Story replies, Story mentions, inbox keywords, and post shares, not just comments
- Want AI agents that answer DMs from your website and documents
- Want to collect emails and phone numbers and send them to Mailchimp or Klaviyo
- Want follow-ups for people who didn't click, and carousels of up to 10 cards
- Want to answer comments that arrived before your automation was live
- Prefer to pay in INR with UPI and message support on WhatsApp
Choose ScaleDM if you
- Only need a simple comment-to-DM with a link, and want it free
- Send more than 1,000 DMs a month and don't want to pay
- Manage many Instagram accounts and Facebook Pages from one Meta Business Portfolio at no cost
- Want to manage automations from an Android app
- Want to manage automations from ChatGPT, Claude, or Muse without a paid plan
How to switch from ScaleDM to Hypello
- 1
Write down your ScaleDM automations
For each automation, note the account, the post, whether it uses a keyword or any comment, and the DM's text, image, and link button.
- 2
Pause your ScaleDM automations
Pause each automation in ScaleDM before you go live on Hypello, so one comment can't trigger two DMs.
- 3
Create your Hypello account
Sign up free with Google or email and connect your Instagram professional account or Facebook Page through Meta. Add a second account at the same time if you need it.
- 4
Rebuild with templates
Use DM from Comments for each automation and add your link as a button. Switch on Ask to Follow, and add Story or inbox keyword automations if you want more triggers.
- 5
Test, go live, and catch up
Click Go Live and comment from a second account to check the DM arrives. On Creator or above, run Re-Trigger to answer eligible comments from the past 7 days that came in while you switched.
The verdict
ScaleDM is a good fit if you want a simple, free comment-to-DM tool for Instagram and Facebook. It sets no usage caps of its own, connects several accounts through a Meta Business Portfolio, shows deliveries and link clicks, and has an Android app.
If you want to grow followers with Ask to Follow, automate Stories and your inbox, capture leads, or have AI agents answer your DMs, Hypello is the better fit. Start on the free plan with 1,000 DMs a month, and compare the full pricing when you need more.
FAQs
Frequently asked questions
Questions creators ask when comparing ScaleDM and Hypello.
Yes. ScaleDM describes itself as a completely free solution with no subscriptions or usage fees, and it doesn't list any paid plans. It says it adds no usage caps of its own, though Meta's messaging and rate limits still apply, and that it may occasionally show relevant ads or sponsored recommendations.
You don't have to. Hypello Free covers 1,000 DMs a month on up to 2 accounts with no branding, plus Story replies, inbox keywords, and Ask to Follow. You only pay, from $4.90 a month billed yearly, when you need unlimited DMs, email and phone capture, Mailchimp or Klaviyo, follow-ups to people who didn't click, Re-Trigger, or AI agents that answer DMs. ScaleDM doesn't list those features.
ScaleDM doesn't list AI replies in DMs. It does offer a connector so you can manage ScaleDM from ChatGPT, Claude, or Muse. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs using your website, documents, and instructions, with 100 AI credits a month on Creator and 4,000 on Pro.
ScaleDM doesn't list a follow check. Its automations send a DM with text, an image, or a link button when someone comments. Hypello includes Ask to Follow on the free plan, so people are asked to follow your account before the link arrives.
Yes. ScaleDM works with Instagram Business or Creator accounts and Facebook Pages, and you can connect several through a Meta Business Portfolio, each with its own automations. Hypello also covers Instagram and Facebook, with 2 accounts on Free and Creator and up to 15 on one plan for agencies.
There's no direct import, so you rebuild each automation in Hypello, which usually takes a few minutes with its templates. Pause your ScaleDM automations first so nobody gets two DMs, then connect Instagram or your Facebook Page to Hypello through Meta, recreate your keywords and DMs, and go live.
Both are Meta Tech Providers that use Meta's official API and never ask for your Instagram or Facebook password. Hypello also paces sends with a DM Safety Queue, Slow-Down Mode, and reply delays to stay within Instagram's limits. No tool can guarantee your account won't be restricted, so keep your volume sensible on either one.
Yes. Hypello shows prices in INR and accepts UPI and cards. Creator costs ₹249 a month billed yearly or ₹399 monthly for 2 accounts. ScaleDM doesn't list any prices because it is free.
Keep reading
Do more with every comment
Start on the free plan with 2 accounts, then add lead capture and AI agents when you need them.