Connect Your Instagram Account to Hypello

Hypello connects to Instagram through Meta's official API. Before your automations can reply to comments and send DMs, you connect your Instagram account once and approve the permissions Meta asks for.

What you needCopy Anchor Link

• An Instagram professional account. Switch to a Business or Creator account in the Instagram app. Personal accounts can't use automation.
• A Facebook Page, if you connect with Facebook Login. The Instagram account must be linked to a Facebook Page, and you need full admin access to both the Page and the Instagram account. A personal Facebook profile on its own isn't enough. If you connect with Instagram Login instead, you don't need a Facebook Page.
• Message access turned on. Instagram has to allow connected tools to manage your messages. See Allow access to messages.
• An account in good standing. Meta can block API access for accounts with Community Guidelines violations. See Your account is ineligible.

Connect your accountCopy Anchor Link

Facebook Login or Instagram Login? Facebook Login is recommended because it gives the most reliable permissions. Use Instagram Login if your account isn't linked to a Facebook Page.

Allow access to messagesCopy Anchor Link

Hypello can reply to comments without this setting, but it can't send DMs until it's on. Change it in the Instagram mobile app:

1. Go to your profile and tap the menu in the top right.
2. Open Settings and privacy (called Settings and activity in some versions).
3. Tap Messages and story replies, then Message requests or Connected tools.
4. Turn on Allow access to messages.
5. Close the Instagram app fully, open it again, then go back to Hypello and click Check again if it asks.

The menu names can vary slightly with your app version and region.

Reconnect your accountCopy Anchor Link

Connections can expire, for example after you change your Instagram password. If an account shows as disabled in Hypello:

1. Open Settings in the Hypello sidebar.
2. Click Reconnect next to the account.
3. Sign in with Facebook Login (recommended) or Instagram Login and approve every permission.

Reconnecting refreshes the permissions and your Instagram token.

Fix connection errorsCopy Anchor Link

Your Instagram account is ineligible for using Instagram APIsCopy Anchor Link

The full message reads "Instagram Business API: your Instagram account is ineligible for using Instagram Business Messaging API." Meta shows this when it has restricted API access for the account, which can happen if content on the account was flagged for breaking Instagram's Community Guidelines, even once.

1. In Instagram, open Settings and then Account Status, and look for posts, Reels or Stories that were flagged, restricted or removed.
2. Appeal each violation from Account Status. Appeals aren't guaranteed to succeed.
3. If nothing is listed, report it to Instagram from Settings, Help, Report a problem.

Reconnecting, linking a different Facebook Page or switching between Business and Creator doesn't fix this error, and Hypello can't override it, because the restriction is on Meta's side. Once Meta restores access, connect the account again.

Hypello says your account doesn't meet the criteriaCopy Anchor Link

If Hypello won't connect an account because it doesn't meet the criteria, check each requirement in What you need:

• The account is a Business or Creator account, not a personal one.
• With Facebook Login, the account is linked to a Facebook Page and you're a full admin of both.
• Account Status in Instagram shows no Community Guidelines violations.

If everything checks out, email hello@hypello.com with your Instagram username and a screenshot of the message.

400 error when connectingCopy Anchor Link

A 400 (Bad Request) error usually comes from your browser or Instagram session, not your account. Try these in order:

1. Connect from a private or incognito window.
2. Switch to a different network, such as another Wi-Fi or a phone hotspot.
3. Use a different browser, then a different device.
4. Log out of Instagram on all devices, log back in on one, and connect again.
5. If you tried several times in a row, wait 5 to 10 minutes before trying again.

Comments get replies but DMs aren't sentCopy Anchor Link

If you see "The account owner has disabled access to Instagram Direct Messaging" (error code 200), turn on Allow access to messages. For other reasons a DM might not arrive, see Instagram comment-to-DM not working.

More helpCopy Anchor Link

• Hypello Help Center
• How Hypello connects to Meta: the permissions Hypello asks for and why
• Connect Hypello to your AI assistant once your Instagram account is connected