Instagram Reel and Post Analyzer

Each metric, such as share rate or save rate, is compared with a rough target for that content type and scored from 0 to 100. The scores are then combined using weights that reflect what matters most for that format. For example, watch time and shares carry the most weight for Reels, and saves matter most for carousels.

Open the post or Reel in the Instagram app and tap View insights. You'll find accounts reached, views, likes, comments, shares and saves there. Reels also show the average watch time. You need a professional (creator or business) account to see Insights.

Reach counts the people who actually saw the post, including non-followers. Dividing by reach shows how compelling the content was to the people who saw it. The tool also shows engagement by followers, which is the number many brands ask for.

As a rough industry range, an engagement rate of 3% to 6% of accounts reached is solid for a Reel, and above that is strong. Reels often reach many non-followers, who engage less than followers, so rates by reach tend to be lower than for photos shown mostly to followers.

No. Instagram doesn't publish benchmarks. The targets are rough industry ranges meant as a sensible yardstick. The most useful comparison is with your own past posts, so analyze several and look for patterns.

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