Social Media Holiday Calendar 2026–2027

Fixed-date days, such as World Emoji Day on 17 July, are listed on their date. Days that move each year are calculated from their rule: US Thanksgiving is the fourth Thursday of November, Black Friday is the day after, Mother's Day in the US is the second Sunday of May, and Easter uses the standard Western computus calculation.

Those holidays follow lunar or lunisolar calendars, and some depend on moon sightings or regional custom, so their dates can't be calculated reliably in advance. Rather than show a date that might be wrong, the calendar leaves them out. Lunar New Year is included because its 2026 and 2027 dates are fixed. Check a trusted source for the others before planning a post.

Plan big retail moments like Black Friday 6-8 weeks ahead, and most awareness days 2-3 weeks ahead so you have time to create, schedule and prepare any offer. Smaller fun days can be planned a week ahead and work well as quick Reels or stories.

No. Pick the days that connect naturally to what you sell or what your audience cares about. A post that ties a holiday to a real tip, story or offer performs far better than a generic 'Happy Pizza Day' graphic. Serious awareness days deserve a respectful, useful post or none at all.

A few relevant hashtags are enough. Use the main holiday hashtag, one or two related tags, and a couple from your own niche. Holiday hashtags get very busy on the day, so your niche tags matter as much as the holiday ones.

Yes. Use Download CSV to get the month as a spreadsheet file you can open in Google Sheets, Excel or Notion, or copy the month as plain text and paste it into your planning doc.