The best HighLevel alternative for agencies running Instagram DMs
HighLevel bundles a CRM, funnels, SMS, email, and a white-label app into plans from $97 a month. Hypello covers one part of that: comment-to-DM, DM replies, and AI agents for Instagram and Facebook. Plans start at $4.90 a month billed yearly, and one plan connects up to 15 accounts.
Updated
Hypello vs HighLevel in short
Choose Hypello if your clients need Instagram and Facebook DM automation, not a full CRM. Plans start at $4.90 a month billed yearly, and 10 accounts cost $20.90 billed monthly on Creator, while HighLevel moves from Starter at $97 a month to Unlimited at $297 once you pass 3 sub-accounts. Hypello also has Ask to Follow, Story and Live triggers, and replies to comments from the past 7 days, which HighLevel's help docs don't list. Choose HighLevel if you sell clients a white-label CRM with funnels, SMS, email, and calls.
Hypello vs HighLevel at a glance
| Feature | Hypello | HighLevel |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 14-day trial |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $97/mo ($970/yr) |
| What it is | Instagram and Facebook DM automation | All-in-one CRM and marketing platform |
| How the price grows | By plan and connected accounts | By sub-account tier, plus usage charges |
| Client accounts per planInstagram accounts or Facebook Pages on Hypello, sub-accounts on HighLevel | 2 to 15 | 3 on Starter, unlimited from $297/mo |
| AI replies in DMs | AI credits included from Creator | Per token, or $50 to $97/mo per sub-account |
| Ask to Follow before the DM | Included on Free | Not listed |
| Replies to comments from before you went live | Yes, past 7 days | Not listed |
| Setting up comment-to-DM | Templates | Workflow builder, with recipes |
| Channels | Instagram and Facebook | Instagram, Facebook, SMS, email, calls, live chat, WhatsApp add-on |
| White-label app for clients | No | Yes |
Why agencies move Instagram DMs from HighLevel to Hypello
- Pay for DM automation, not a full CRM
- HighLevel Starter costs $97 a month and bundles a CRM, funnels, websites, calendars, and SMS and email marketing. If a client only needs Instagram and Facebook comment-to-DM and DM replies, Hypello Creator does that for $8 a month for 2 accounts, with unlimited DMs and contacts.
- More clients without a $297 jump
- HighLevel Starter covers 3 sub-accounts, and the next plan with more is Unlimited at $297 a month. Hypello prices by connected accounts: Creator runs 10 Instagram accounts or Facebook Pages for $20.90 a month, and Pro and Business connect up to 15 on quarterly or yearly billing.
- AI credits in the plan price
- HighLevel bills Conversation AI by the tokens it uses, or through AI Employee plans at $50 or $97 a month per sub-account. Hypello includes AI credits from Creator, and Pro adds 3 AI agents and 4,000 credits a month from $18.90 monthly.
- More Instagram triggers
- HighLevel's help docs list two Instagram triggers for its Interactive Messenger action: a comment on a post and a reply in DMs. Hypello has separate triggers for Story replies and mentions, Instagram Live comments, comments on ads and boosted posts, and posts people share to your DMs.
- Growth tools made for Instagram
- Hypello can ask people to follow you before it sends the link, on every plan. Paid plans add follow-up DMs, next post automation, and Re-Trigger for comments from the past 7 days. HighLevel's help docs don't list a follow check or replies to earlier comments.
- Fewer steps to set up
- In HighLevel, comment-to-DM runs as a workflow, from a recipe or from scratch, with a comment trigger, page and post filters, a Reply In Comments action, and an Interactive Messenger action. In Hypello you choose DM from Comments, pick a post, add a keyword and the DM, and go live.
Hypello vs HighLevel features for Instagram and Facebook
| Feature | Hypello | HighLevel |
|---|---|---|
| Instagram and Facebook automations | ||
| Comment-to-DM with keyword filters | Yes | Yes |
| Random public reply variations | Yes | Yes |
| Buttons in the DM | Yes | Up to 3 |
| Keyword auto replies in the inbox | Yes | Yes |
| Facebook Page comments | Yes | Yes |
| Story replies and Story mentions | Yes | Not listed |
| Instagram Live comments | Yes | Not listed |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Link click tracking in DMs | Yes | Trigger Links |
| Save commenters as contacts | Yes | Yes |
| Email marketing | Via Mailchimp or Klaviyo, paid plans | Built in, usage-based |
| Schedule Instagram posts and Reels | No | Social Planner |
| AI | ||
| AI replies in Instagram and Facebook DMs | Yes | Yes |
| How AI is billed | Credits included from Creator | Per token, or $50 to $97/mo per sub-account |
| Agency platform | ||
| Client accounts per plan | 2 to 15 | 3 sub-accounts on Starter, unlimited from $297/mo |
| CRM, pipelines, funnels, and websites | No | Yes |
| SMS, email, WhatsApp, and calling | No | Usage-based, WhatsApp $10/mo per sub-account |
| White-label desktop app | No | Yes |
| Resell as your own software | No | SaaS mode, $497 plan |
| Safety and support | ||
| Meta status | Meta Tech Provider | Not listed |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Delay before a reply is sent | Reply delay, paid plans | Wait steps in workflows |
| Support | WhatsApp and email, every plan | 24/7 support |
| Prices and payment | USD or INR, card or UPI | USD |
Hypello vs HighLevel pricing
HighLevel charges a platform fee by plan, sets the number of sub-accounts by tier, and adds usage charges for AI, SMS, email, and calls. Each plan starts with a 14-day free trial that bills automatically unless you cancel. Hypello charges by plan and by how many Instagram and Facebook accounts you connect, with unlimited DMs and contacts on paid plans.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
HighLevel
Starter$97/mo, or $970/yr
3 sub-accounts, unlimited contacts and users, 24/7 support, all core features.
Unlimited$297/mo, or $2,970/yr
Unlimited sub-accounts, phone and email rebilling with no markup, basic API access.
Founder$497/mo, or $4,970/yr
Everything in Unlimited, plus rebilling with markup and the most included AI. HighLevel ties SaaS mode, for reselling the platform, to this $497 tier.
AI Employee add-on$50 or $97/mo per sub-account
Growth includes 1,000 Conversation AI responses a month, and Unlimited is subject to fair use. Without it, Conversation AI is billed by tokens.
EnterpriseCustom
Through HighLevel's sales team, with a dedicated success manager, premium support, and the white-label mobile app included.
Source: HighLevel pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | HighLevel |
|---|---|---|
| One brand on Instagram and FacebookCheapest plan that fits, monthly billing | $8 on Creator, 2 accounts | $97 on Starter |
| An agency with 3 clientsCheapest plan that fits, monthly billing, one account or sub-account per client | $14.90 on Creator, 6 accounts | $97 on Starter, 3 sub-accounts |
| An agency with 10 clientsCheapest plan that fits, monthly billing, one account or sub-account per client | $20.90 on Creator, 10 accounts | $297 on Unlimited |
| AI DM replies for 3 clientsMonthly billing. HighLevel Starter plus AI Employee Growth at $50 per sub-account; pay-per-use AI is the other option | $18.90 on Pro, 4,000 AI credits a month | $247: $97 Starter plus 3 x $50, 1,000 AI responses per sub-account |
Hypello or HighLevel?
Choose Hypello if you
- Mainly need comment-to-DM and DM auto replies on Instagram and Facebook
- Run DMs for up to 15 client accounts on one plan, priced by account
- Want AI agents with credits included in the plan price
- Need Story, Live, ad comment, and share-to-DM triggers
- Want Ask to Follow and replies to comments from the past 7 days
- Want to start on a free plan with 1,000 DMs a month
- Pay in INR with UPI, or in USD by card
Choose HighLevel if you
- Need a CRM, pipelines, funnels, websites, and calendars for each client
- Run SMS, email, WhatsApp, and phone campaigns alongside Instagram
- Want AI that also answers on SMS, WhatsApp, live chat, and email
- Want a white-label app your clients log in to under your brand
- Plan to resell the platform to clients with SaaS mode
- Schedule Instagram posts, Reels, and Stories in the same tool
How to switch from HighLevel to Hypello
- 1
Find your Instagram workflows in HighLevel
List each workflow that uses the Instagram comment trigger or a Customer Replied trigger set to Instagram DM. Note the post, keyword filters, comment replies, and the DM text and buttons.
- 2
Switch those workflows off
Turn off each matching HighLevel workflow before you go live in Hypello, so one comment doesn't send two DMs. If a Conversation AI bot answers your Instagram DMs, remove Instagram from its channels too. Your CRM, funnels, and other workflows can keep running.
- 3
Connect your client accounts
Create a free Hypello account with Google or email, then connect each Instagram professional account through Meta. Add the Facebook Page too if you automate Facebook or ad comments.
- 4
Rebuild with DM from Comments
Pick one post or Any post or reel, add the keywords, write at least 3 public reply variations, and add the DM with its link buttons. Turn on Ask to Follow if you want new followers.
- 5
Go live and test
Click Go Live and comment the keyword from another account to check the reply. On a paid plan, use Re-Trigger to answer comments from the past seven days.
The verdict
HighLevel is built to run an agency's whole client stack: CRM, funnels, websites, calendars, SMS, email, calls, and a white-label app. If you sell that bundle, or your clients use most of it, HighLevel earns its $97 to $497 monthly price and you should stay with it.
If a client only needs Instagram and Facebook automation, Hypello costs a fraction of that. Creator covers 10 accounts for $20.90 a month and includes Ask to Follow, Story and Live triggers, ad comment DMs, and replies to comments you missed, and AI agents answer DMs for sales, support, and leads. See Hypello for agencies or the full pricing.
FAQs
Frequently asked questions
What agencies ask before moving Instagram DMs from HighLevel to Hypello.
For Instagram and Facebook DM automation, yes. Hypello starts at $4.90 a month billed yearly, or $8 monthly, for 2 accounts, and 10 accounts cost $13 a month billed yearly. HighLevel starts at $97 a month ($970 a year) for 3 sub-accounts, and Unlimited costs $297 a month ($2,970 a year). HighLevel's price also covers a CRM, funnels, websites, calendars, and SMS and email marketing (with usage charges for messages sent), which Hypello doesn't offer.
HighLevel Starter costs $97 a month or $970 a year with 3 sub-accounts, Unlimited costs $297 a month or $2,970 a year with unlimited sub-accounts, and Founder costs $497 a month or $4,970 a year. Conversation AI, SMS, email, and calls carry usage charges on top, and AI Employee plans cost $50 or $97 a month per sub-account. Enterprise is priced on request. Each plan starts with a 14-day free trial.
Yes. HighLevel has no free plan, only a 14-day trial that turns into a paid plan unless you cancel. Hypello Free includes 1,000 DMs a month, unlimited automations and contacts, Story and Live triggers, and Ask to Follow for up to 2 Instagram or Facebook accounts. It adds no Hypello branding to your messages.
Yes, if your clients need comment-to-DM, DM auto replies, and AI agents rather than a CRM. One Hypello plan connects up to 15 Instagram accounts or Facebook Pages on one profile, and Creator covers 10 accounts for $20.90 a month. Hypello has no white-label app, CRM, or funnels, so agencies that resell a branded platform should keep HighLevel. Agencies can also earn through Hypello's partner program.
Yes. HighLevel can keep running your pipelines, funnels, and email while Hypello handles Instagram and Facebook comments and DMs. Switch off the HighLevel workflows that use Instagram comment or DM triggers on the same posts and keywords, and remove Instagram from any Conversation AI bot that answers those DMs, so people don't get two replies. Hypello doesn't sync contacts to HighLevel, but paid plans collect emails and phone numbers in DMs and can send email subscribers to Mailchimp or Klaviyo.
There's no direct import, so you rebuild each workflow, which takes a few minutes with Hypello's templates. Turn off the HighLevel workflow first, then recreate the post, keyword, public replies, and DM with the DM from Comments template. Hypello's support team can help on WhatsApp and email.
Yes. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs from your website, documents, and instructions, and can collect contact details, share discount codes, and hand the chat to your team. AI credits come with the plan from Creator, and Pro includes 3 agents and 4,000 credits a month. HighLevel bills Conversation AI by tokens, or through AI Employee plans from $50 a month per sub-account, and its Conversation AI also answers on SMS, WhatsApp, live chat, and email.
Hypello uses only Meta's official API, is a verified Meta Tech Provider, and never stores Instagram passwords. It paces sending with reply delays, a DM Safety Queue that holds messages when Instagram's hourly or daily limit is reached, and Slow-Down Mode. No automation tool can promise an account will never be limited.
Keep reading
Guides
Move your clients' Instagram DMs to Hypello
Rebuild your HighLevel Instagram workflows from templates, starting on the free plan.