The best Easypromos alternative for brands automating Instagram DMs
Easypromos is a strong platform for giveaways, contests, and games, and every plan now includes Instagram DM automation with a cap on unique users. Hypello focuses on Instagram and Facebook DMs, with unlimited DMs and contacts on paid plans, a free plan with 1,000 DMs a month, and AI agents.
Updated
Hypello vs Easypromos in short
Choose Hypello if you want Instagram DMs answered every day, not only during a campaign. Plans start at $4.90 a month billed yearly with unlimited DMs and contacts, there's a free plan with no end date, and AI agents and Facebook are included. Choose Easypromos if your main job is running giveaways, contests, and games and you need certified winner selection.
Hypello vs Easypromos at a glance
| Feature | Hypello | Easypromos |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 7-day trial for DM automations |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $29/mo or $290/yr, plus VAT |
| People your automations can reach | Unlimited contacts, unlimited DMs on paid plans | 5,000 to 100,000 unique users per account, unlimited on Corporate |
| Instagram accounts | Up to 2 on Free, 2 to 15 on paid plans | 1 on Basic to 10 on White Label, unlimited on Corporate |
| Tax in the listed price | Included | VAT not included |
| AI agents for DMs | Every plan, AI credits from Creator | Not listed |
| Facebook comments and Messenger | Yes | Not listed |
| Giveaways, contests, and games | Entry replies and DMs only | Certified draws, contests, games, coupons |
| Ways to pay | Card or UPI, in USD or INR | Card, or bank transfer on yearly plans |
| Support | WhatsApp and email, every plan | Live chat and email |
Why brands move their Instagram DMs from Easypromos to Hypello
- No cap on the people you reach
- Easypromos counts every unique user who interacts with your automations, from 5,000 per Instagram account on Basic to 100,000 on White Label. Pass the limit and you have 7 days to upgrade before automations pause. Hypello's paid plans include unlimited DMs and contacts.
- DM automation for a fraction of the price
- Easypromos Basic costs $29 a month or $290 a year for one Instagram account, plus VAT. Hypello Creator costs $8 a month, or $4.90 a month billed yearly, for two accounts, with tax included.
- A free plan, not a 7-day trial
- Easypromos DM automations come with a 7-day trial and pause afterward unless you pay. Hypello Free keeps running with 1,000 DMs a month, unlimited automations, and Ask to Follow.
- AI agents in your inbox
- Hypello's Sales, Support, and Leads agents answer from your website and documents, collect customer details, share discount codes, and transfer the chat to your team. Easypromos doesn't list AI replies for its DM automations.
- More of Instagram and Facebook covered
- Hypello also runs on Instagram Live comments, posts people share to your DMs, and Facebook Page comments. Its Re-Trigger replies to eligible comments from the past seven days that arrived before you went live.
- Leads you can follow up
- On paid plans, Hypello collects emails and phone numbers inside the DM, sends them to Mailchimp or Klaviyo, and follows up with people who didn't click your link. Easypromos doesn't list email or phone capture in its DM automations.
Hypello vs Easypromos features
| Feature | Hypello | Easypromos |
|---|---|---|
| Instagram and Facebook triggers | ||
| Comment keyword on posts and Reels sends a DM | Yes | Yes |
| Public replies to those comments | Yes | Yes, up to 5 a minute |
| Story replies and Story mentions | Yes | Yes |
| Keyword replies to incoming DMs | Yes | Yes |
| Comments on ads and sponsored postsNeeds a connected Facebook Page on Hypello | Yes | Yes |
| Instagram Live comments | Yes | Not listed |
| Someone shares your post to your DMs | Yes | Not listed |
| Facebook Page comments and Messenger | Yes | Not listed |
| Growth and lead capture | ||
| Ask people to follow before the DM | Included on Free | Yes |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Follow-up DM when someone doesn't click | Paid plans | Not listed |
| Collect emails and phone numbers in the DM | Paid plans | Not listed |
| Send leads to Mailchimp or Klaviyo | Paid plans | Klaviyo for promotion data, White Label and up |
| Link and button click stats | Yes | Yes |
| Giveaways and promotions | ||
| Confirm every giveaway entry by DM | Yes | Yes |
| Random winner draw with a Certificate of Validity | No | Yes |
| Contests, games, and prize wheels | No | Premium plan and up |
| Branded promotion pages on your own domain | No | White Label plan and up |
| AI | ||
| AI agent trained on your website and documents | Yes | Not listed |
| AI collects details, shares discount codes, and hands off to your team | Yes | Not listed |
| Safety and support | ||
| Meta status | Meta Tech Provider | Meta Verified Tech Provider |
| Hold DMs when Instagram's hourly limit is hit | DM Safety Queue | Not listed |
| Delay before each DM | Paid plans | Not listed |
| Compliance and certifications | GDPR and CAN-SPAM | ISO 27001, ISO 27018, GDPR, ENS |
| Support channels | WhatsApp and email, every plan | Live chat and email |
Hypello vs Easypromos pricing
Easypromos plans bundle its giveaway and promotion apps, from 6 apps on Basic to 58 on White Label, and Instagram DM automation is part of every plan. Each plan caps connected Instagram accounts and unique users, and prices exclude VAT. Hypello's paid plans include unlimited DMs and contacts with tax included, and the price depends only on how many accounts you connect.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Easypromos
7-day trial$0
DM automations only: 1 Instagram account and 5,000 unique users. Automations pause if you don't upgrade.
Basic$29/mo, or $290/yr
1 Instagram account and 5,000 unique users. Instagram and Facebook giveaways up to 5,000 comments.
Basic PRO$49/mo, or $490/yr
3 Instagram accounts and 10,000 unique users per account. Giveaways with no comment limit, including X and multi-network.
Premium$199/mo, or $1,999/yr
5 Instagram accounts and 30,000 unique users per account. Adds contests, games, prize wheels, and coupons.
White Label$399/mo, or $3,999/yr
10 Instagram accounts and 100,000 unique users per account. No Easypromos branding, your own domain, and DMs linked to your promotions.
CorporateContact sales
Unlimited accounts and unique users, agents and roles, and SSO. Requires a 1-year commitment.
Source: Easypromos pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Easypromos |
|---|---|---|
| One Instagram accountCheapest plan that fits, monthly billing. Easypromos prices exclude VAT. | $8 on Creator, 2 accounts | $29 on Basic, up to 5,000 unique users |
| One Instagram account for a yearCheapest plan that fits, total billed yearly. Easypromos prices exclude VAT. | $58.80 on Creator | $290 on Basic |
| Three Instagram accountsCheapest plan that fits, monthly billing. Easypromos prices exclude VAT. | $14.90 on Creator, 6 accounts | $49 on Basic PRO |
| 50,000 people interact with one accountCheapest plan that fits, monthly billing. Easypromos prices exclude VAT. | $8 on Creator | $399 on White Label |
Hypello or Easypromos?
Choose Hypello if you
- Want DM automation that runs all year, not only around a giveaway
- Need unlimited DMs and contacts with no unique user cap
- Prefer a free plan with 1,000 DMs a month over a 7-day trial
- Want AI agents to answer questions and collect leads in your DMs
- Run Facebook Page comments and Messenger alongside Instagram
- Manage several accounts on a small budget, with 10 accounts on Creator for $20.90 a month
- Pay in INR with UPI from βΉ249 a month billed yearly, or in USD by card
Choose Easypromos if you
- Run giveaways often and need a certified random draw with a public Certificate of Validity
- Want photo and video contests, games, prize wheels, and coupon campaigns in one platform
- Need white-label promotion pages on your own domain, in several languages
- Need ISO 27001 and 27018 certified security, SSO, or tailor-made legal contracts
How to switch from Easypromos to Hypello
- 1
Write down what runs in Easypromos
For each automation, note the trigger (comment, Story reply, Story mention, or DM), the keywords, the posts or Stories it is limited to, and the messages and buttons. Export the user list as a CSV if you want a record.
- 2
Pause those automations
Set each live automation in Easypromos to Paused so one comment doesn't trigger two DMs. Your giveaways and other promotions can keep running there.
- 3
Create a free Hypello account
Sign up with Google or email and connect your Instagram professional account through Meta. Connect your Facebook Page too if you want DMs from ad comments.
- 4
Rebuild each flow from a template
Use DM from Comments for comment keywords, a Story automation for replies and mentions, and inbox auto replies for DM keywords. Turn on Ask to Follow wherever your Easypromos automation was limited to followers.
- 5
Go live and test it
Comment from a second account to check the reply and the DM. On a paid plan, Re-Trigger picks up eligible comments from the past seven days that came in while you were switching.
The verdict
Easypromos is built for promotions. If your calendar is full of giveaways, contests, and games, and you need certified winner selection, white-label pages, or enterprise security, its plans cover far more than DMs and include DM automation as part of the package.
If you mainly need Instagram DMs handled every day, Hypello costs less and covers more of the inbox. You get unlimited DMs and contacts on paid plans, a free plan with 1,000 DMs a month, Facebook support, and AI agents that answer questions and collect leads. Hypello can also confirm giveaway entries by DM, though you pick the winner yourself. Compare every plan on the pricing page, or start free.
FAQs
Frequently asked questions
Common questions from Easypromos users looking at Hypello.
For Instagram DM automation, yes. Hypello's paid plans start at $4.90 a month billed yearly, or $8 billed monthly, for two accounts with unlimited DMs and contacts, tax included. Easypromos starts at $29 a month or $290 a year for one Instagram account and 5,000 unique users, before VAT. Easypromos plans also include giveaway and contest tools that Hypello doesn't offer.
Easypromos has five plans: Basic at $29 a month or $290 a year, Basic PRO at $49 or $490, Premium at $199 or $1,999, White Label at $399 or $3,999, and Corporate by quote. Prices exclude VAT. Every plan includes Instagram Messaging Automations, with 1, 3, 5, or 10 connected Instagram accounts and 5,000 to 100,000 unique users per account depending on the plan. Corporate has no account or user limit.
Hypello has a free plan with no end date: 1,000 DMs a month, up to 2 accounts, unlimited automations and contacts, Ask to Follow, and one AI agent. Easypromos has no free plan for DM automations, only a 7-day trial, and its automations pause after the trial unless you upgrade. Its first Instagram comment giveaway is free.
Easypromos counts each person who interacts with your automations once per Instagram account. When an account passes its plan's limit, you get a 7-day grace period, and then the automations pause unless you upgrade. Hypello has no contact limit, so your price only changes when you connect more accounts.
No. Hypello confirms each giveaway entry with a public reply and a DM, can ask entrants to follow you first, and can collect emails on paid plans, but you choose the winner yourself. If you need a certified random draw with a Certificate of Validity, Easypromos is built for that. You can keep Easypromos for the draw and use Hypello for the DMs.
Easypromos doesn't list AI replies for its Instagram Messaging Automations. Its AI feature checks purchase receipts in promotions. Hypello's AI agents answer Instagram and Facebook DMs from your website, documents, and instructions, with AI credits included from the Creator plan.
There's no direct import, but each automation takes a few minutes to rebuild from a Hypello template. Pause the automation in Easypromos first so nobody gets the same DM twice, then recreate the keyword, the posts it runs on, and the messages in Hypello. If you get stuck, message Hypello support on WhatsApp or email.
Both connect through Meta's official API. Hypello is a Meta Tech Provider, and Easypromos says it is part of Meta's Verified Tech Provider program. Hypello never stores your Instagram password, and it paces sending with reply delays, a DM Safety Queue, and Slow-Down Mode to stay within Instagram's limits. No tool can guarantee account safety, so send DMs people asked for.
Keep reading
Guides
Keep your DMs working after the giveaway ends
Run Instagram and Facebook DM automation with unlimited contacts, starting on the free plan.