The best Planoly alternative for creators who automate Instagram DMs
Planoly is a visual planner and scheduler that includes Instagram auto DMs on its paid plans. Hypello focuses on comment and DM automation for Instagram and Facebook, with a free plan that sends 1,000 DMs a month, two accounts on its cheapest paid plan, and AI agents that reply for you.
Updated
Hypello vs Planoly in short
Choose Hypello if you want comment-to-DM and AI replies without paying for a planner. Its free plan includes 1,000 DMs a month, and paid plans start at $4.90 a month billed yearly for two accounts, while Planoly's automations start at $14 a month billed yearly for one social set. Choose Planoly if you want scheduling, grid planning, and a link-in-bio store in the same subscription as your auto DMs.
Hypello vs Planoly at a glance
| Feature | Hypello | Planoly |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, 10 uploads a month, no automations |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $14/mo billed yearly ($16 monthly) |
| Automations on the free plan | Unlimited, with 1,000 DMs a month | No |
| Two Instagram accounts with auto DMs | Free plan, or $4.90/mo billed yearly on Creator | $24/mo billed yearly on Growth |
| How the price grows | By connected accounts | By social sets and users |
| Automation channels | Instagram and Facebook | Instagram only |
| AI in your DMs | AI agents that reply for you, AI credits from Creator | AI drafts in the Inbox, sent by you |
| Ask to Follow before the DM | Included on Free | Not listed |
| Replies to comments from before you went live | Paid plans, past 7 days | Not listed |
| Post scheduling and grid planning | No | Built in |
| Support | WhatsApp and email, every plan | Contact form and Help Center |
Why creators move their Instagram DMs from Planoly to Hypello
- Automations on the free plan
- Planoly's free plan is offered in its mobile app with 10 uploads a month, and opening Automations on it shows an upgrade screen. Hypello Free includes unlimited automations and 1,000 DMs a month, and paid plans start at $4.90 a month billed yearly.
- A second account without a bigger plan
- Planoly Starter covers one social set and sells no add-ons, so a second Instagram account means Growth at $28 a month, or $24 billed yearly. Hypello Free already connects two accounts, Creator covers two with unlimited DMs for $8 a month, and its six-account tier costs $14.90 a month.
- AI that replies, not just drafts
- Planoly's Inbox can draft a reply with AI, but you still review and send it, and its automations don't send AI replies. Hypello's Sales, Support, and Leads agents answer DMs from your website and documents, collect contact details, share discount codes, and hand the chat to your team. AI credits are included from the Creator plan.
- Facebook as well as Instagram
- Planoly's automations and Inbox work with Instagram only. Hypello also automates comments on your Facebook Page and replies in Messenger, and its AI agents answer Facebook DMs too.
- Growth tools inside the DM
- Hypello can ask people to follow you before it sends the link, on every plan. Paid plans add follow-up DMs for people who didn't click, email and phone collection, and Mailchimp and Klaviyo. Planoly's automation guides don't list any of these.
- Live, ad, and shared-post triggers
- Hypello answers Instagram Live comments, people who share your post to your DMs, and, with your Facebook Page connected, comments on ads and boosted posts. Planoly's DM automations skip messages with no text, such as a shared post, and its guides don't list Live or ad comments.
Hypello vs Planoly features for Instagram DM automation
| Feature | Hypello | Planoly |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Public replies under the comment | Yes | Yes |
| Story replies and Story mentions | Yes | Yes |
| Keyword auto replies to DMs | Yes | Yes |
| Reply when someone shares your post to DMs | Yes | No |
| Instagram Live comments | Yes | Not listed |
| Comments on boosted posts and adsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days, Creator plan and up | Not listed |
| Set up an automation before the post publishes | Creator plan and up | In the post builder |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Follow-up DMs to people who didn't click | Creator plan and up | Not listed |
| Collect emails and phone numbers in DMs | Creator plan and up | Not listed |
| Mailchimp and Klaviyo | Creator plan and up | Not listed |
| Automation results | DMs sent, link clicks, new contacts | Sent and Opened counts |
| Link-in-bio page and store | No | Yes |
| AI | ||
| AI agent that answers DMs on its own | Yes | No |
| Agent skills: collect details, share discount codes, hand off to your team | Yes | No |
| AI captions and post ideas | No | Yes |
| Accounts and planning | ||
| Facebook Page comments and Messenger | Yes | No |
| Instagram accounts on the cheapest paid plan | 2 | 1 |
| Schedule posts to Instagram, TikTok, YouTube, and more | No | Yes |
| Visual Instagram grid planner | No | Yes |
| Safety, support, and billing | ||
| Meta's official API | Yes | Yes |
| Meta status | Meta Tech Provider | Not listed |
| Queue DMs when Instagram's limit is reached | DM Safety Queue | Not listed |
| Support channels | WhatsApp and email, every plan | Contact form and Help Center |
| Pay in INR with UPI | Yes | Not listed |
Hypello vs Planoly pricing
Planoly charges by social sets and users. A social set holds one account per network, so each extra Instagram account needs a bigger plan or an add-on, and the price also covers its planner and Creator Store. Hypello's price depends only on how many Instagram and Facebook accounts you connect, with unlimited DMs and contacts on paid plans.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Planoly
Free$0
Offered in the mobile app, with 10 uploads a month and 1 social set. Automations and the Inbox need a paid plan.
Starter$14/mo yearly, $16 monthly
1 social set and 1 user. Unlimited uploads, Instagram DM automation, and the Inbox. No add-ons.
Growth$24/mo yearly, $28 monthly
2 social sets and 2 users. Extra social set $10/mo, extra user $5/mo.
Pro$47/mo yearly, $55 monthly
6 social sets and 6 users. Extra social set $8/mo, extra user $3/mo.
Source: Planoly pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Planoly |
|---|---|---|
| Auto DMs on one account, up to 1,000 DMs a monthCheapest plan with automations, monthly billing | $0 on Free | $16 on Starter |
| One account, more than 1,000 DMs a monthCheapest plan that fits, monthly billing | $8 on Creator | $16 on Starter |
| Auto DMs on two Instagram accountsCheapest plan that fits, monthly billing | $0 on Free up to 1,000 DMs, then $8 on Creator | $28 on Growth |
| Auto DMs on six Instagram accountsCheapest plan that fits, monthly billing | $14.90 on Creator | $55 on Pro |
Hypello or Planoly?
Choose Hypello if you
- Want comment-to-DM without paying for a planner you don't use
- Need automations on a free plan, with 1,000 DMs a month
- Run two or more Instagram accounts on a small budget
- Want AI agents that answer DMs on Instagram and Facebook
- Want Ask to Follow, follow-up DMs, and email capture in your DMs
- Need Live comments, ad comments, or Facebook Page comments covered
- Pay in INR with UPI, or in USD by card
Choose Planoly if you
- Plan and schedule posts for Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and Threads from one calendar
- Want to preview and rearrange your Instagram grid before you post
- Want AI caption suggestions and post ideas inside your planner
- Sell digital products, bookings, or merch from a link-in-bio store
- Like setting up the auto DM in the same post builder you schedule from
- Need one Instagram inbox with labels, saved replies, and teammate assignment
How to switch from Planoly to Hypello
- 1
Write down your Planoly automations
Open the Automations page in Planoly and check the Live tab. For each one, note the trigger, keywords, public replies, and every message in the DM, including links and buttons.
- 2
Pause them in Planoly
Choose Pause in the menu at the end of each automation's row. Pausing stops it everywhere it runs, so the same comment doesn't get a DM from both tools.
- 3
Create a Hypello account
Sign up free with Google or email, then connect your Instagram professional account through Meta. Add your Facebook Page if you want ad comments or Messenger covered.
- 4
Rebuild each automation from a template
Use DM from Comments for post and Reel automations, choosing one post or Any post or reel, and add your keywords, public replies, and DM. Set up Story replies and inbox keyword replies the same way, and turn on Ask to Follow if you want follows first.
- 5
Go live and test it
Click Go Live and comment your keyword from a second account to check the DM. On a paid plan, Re-Trigger can then answer eligible comments from the past seven days.
The verdict
Planoly suits creators who plan and publish their content there and like setting up comment-to-DM in the same post builder. Its plans bundle a visual grid planner, scheduling for Instagram, TikTok, YouTube, and more, a link-in-bio store, and a shared Instagram inbox, so stay with it if you use those every week.
If DM automation is the main reason you pay for Planoly, Hypello costs less and covers more triggers. You get automations and two accounts on the free plan, Facebook coverage, Ask to Follow, follow-up DMs on paid plans, and AI agents that answer for you. You can also keep Planoly for scheduling and run your DMs in Hypello. Compare the Hypello plans or start free.
FAQs
Frequently asked questions
What people ask before moving their Instagram DMs from Planoly to Hypello.
For DM automation, yes. Hypello Free includes unlimited automations and 1,000 DMs a month, and Creator costs $4.90 a month billed yearly, or $8 monthly, for two accounts with unlimited DMs. Planoly's automations start on Starter at $14 a month billed yearly, or $16 monthly, for one social set. Planoly's price also covers its planner, scheduler, and Creator Store, which Hypello doesn't offer.
Planoly has three paid plans: Starter at $16 a month ($14 billed yearly) with 1 social set and 1 user, Growth at $28 ($24 yearly) with 2 social sets and 2 users, and Pro at $55 ($47 yearly) with 6 social sets and 6 users. Every paid plan includes Instagram DM automation and starts with a 14-day free trial. The free plan is offered in the mobile app with 10 uploads a month and doesn't include automations.
Yes. Planoly's automations need a paid plan, and opening them on the free plan shows an upgrade screen. Hypello Free includes unlimited automations, 1,000 DMs a month, Story replies, Live comments, and Ask to Follow for up to two Instagram or Facebook accounts. It adds no Hypello branding to your messages.
Yes. Planoly can keep planning and publishing your posts while Hypello answers the comments and DMs they bring in. Pause your Planoly automations before you go live in Hypello and don't run both tools on the same keyword, so nobody gets two DMs. Planoly notes that its DMs fail in a conversation another app is handling.
There's no direct import, so you rebuild them, which takes a few minutes each with Hypello's templates. Pause each automation on Planoly's Automations page first, then recreate the keyword, public replies, and DM in Hypello. Hypello's support team can help on WhatsApp and email.
Not on its own. Planoly's Inbox can draft a reply from the last 20 messages in a tone you pick, which you review and send yourself, and Planoly says its automations don't send AI replies. Hypello's AI agents answer Instagram and Facebook DMs by themselves, with AI credits from the Creator plan and 3 agents with 4,000 credits a month on Pro.
No. Planoly's automations and Inbox cover Instagram only, even though its planner publishes to Facebook. Hypello automates Facebook Page comments and Messenger replies, and with your Facebook Page connected it also answers comments on boosted posts and ads.
Both connect to Instagram through Meta's official API. Hypello is a Meta Tech Provider and never stores your Instagram password. It also paces sending with a DM Safety Queue that holds messages when Instagram's hourly or daily limit is reached, Slow-Down Mode, and reply delays on paid plans, though no tool can guarantee an account will never be limited.
Keep reading
Guides
Run your Instagram DMs on Hypello
Rebuild your Planoly automations in a few minutes, starting on the free plan with 1,000 DMs a month.