The best Klaviyo alternative for Instagram DMs
Klaviyo is an email and SMS platform, and its free social auto-replies turn Instagram keywords into subscribers. Hypello is built for the DM itself, with public replies, Ask to Follow, AI agents, Facebook support, and a free plan with 1,000 DMs a month. It can also send new contacts to your Klaviyo lists.
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Hypello vs Klaviyo in short
Choose Hypello if you want Instagram and Facebook DMs to sell, answer questions, and grow followers, not only collect sign-ups. Plans start at $4.90 a month billed yearly, priced by connected accounts, and collected emails and phone numbers can go straight to your Klaviyo lists. Stay with Klaviyo's free auto-replies if you only need Instagram keywords that add people to your email, SMS, or WhatsApp list.
Hypello vs Klaviyo at a glance
| Feature | Hypello | Klaviyo |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, 250 profiles, auto-replies included |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $20/mo, up to 500 active profiles |
| What the price is based on | Connected accounts | Active profiles |
| Instagram keyword DMs | Free plan, 1,000 DMs a month | Included on every plan |
| Collect emails and phone numbers in DMs | Creator plan and up, sent to Klaviyo | Included, with email, SMS, and WhatsApp consent |
| Public reply under the comment | Yes | No |
| Ask to Follow before sending the DM | Included on Free | Not listed |
| AI agents in Instagram DMs | Every plan, AI credits from Creator | Not listed |
| Facebook automation | Page comments and Messenger | No |
| Instagram accounts | 2 on Free, up to 15 on paid plans | 1 per Klaviyo account |
| Email and SMS campaigns | No | Yes |
Why brands run Instagram DMs on Hypello
- More than a sign-up prompt
- Klaviyo says its auto-replies are not a conversational DM bot. Their job is to turn a keyword into a subscriber. Hypello also covers Story mentions, Live comments, ad comments, and posts people share to your DMs, so Instagram works as a sales channel too.
- AI agents in the inbox
- Hypello's Sales, Support, and Leads agents answer DMs on Instagram and Facebook from your website, documents, and instructions. They can collect contact details, offer a discount code, and transfer the chat to your team. Klaviyo's Customer Agent lists web chat, email, SMS, and WhatsApp, not Instagram.
- Grow followers, not only the list
- Ask to Follow asks people to follow you before the DM arrives, and it's included on Hypello Free. On paid plans, Re-Trigger replies to eligible comments from the past seven days and follow-up DMs remind people who didn't click your link.
- A public reply people can see
- Klaviyo always answers a comment by DM, never with a public reply. Hypello can reply under the comment too, picking from 3 or more variations at random and mentioning the commenter, then send the DM.
- Several accounts and Facebook
- Each Klaviyo account connects one Instagram account, and its social marketing covers Instagram only. Hypello runs Instagram accounts and Facebook Pages from one login, with up to 15 on a plan, which suits multi-brand stores and agencies.
- Keep Klaviyo for email and SMS
- You don't have to choose one. On Creator and up, Hypello collects emails and phone numbers in the DM and adds them to a Klaviyo list, and its price doesn't change as your profile count grows.
Hypello vs Klaviyo features for Instagram
| Feature | Hypello | Klaviyo |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM with a keyword | Yes | Yes |
| Keyword auto replies in DMs | Yes | Yes |
| Story replies | Yes | Yes |
| Public reply under the comment | Yes | No |
| Story mention replies | Yes | Not listed |
| Instagram Live comments | Yes | Not listed |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Collect emails and phone numbers | Creator plan and up | Included free |
| Collect WhatsApp opt-ins | No | Yes |
| Link buttons in DMs | Yes | Up to 3 per message |
| Follow up after the DM | Follow-up DMs to non-clickers | Email, SMS, and WhatsApp flows |
| Add contacts to Klaviyo lists | Creator plan and up | Native |
| AI | ||
| AI agents that reply in Instagram DMs | Yes | Not listed |
| AI agents on Facebook Messenger | Yes | Not listed |
| AI on web chat, email, SMS, and WhatsApp | No | Customer Agent |
| Channels and accounts | ||
| Yes | Yes | |
| Facebook Page comment automation | Yes | No |
| Email and SMS marketing | No | Yes |
| WhatsApp messaging | No | Yes |
| Instagram accounts | Up to 15 per plan | 1 per Klaviyo account |
| Safety and support | ||
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Reply delay | Creator plan and up | Not listed |
| Support channels | WhatsApp and email, every plan | Email, first 60 days only on Free |
Hypello vs Klaviyo pricing
Klaviyo's social auto-replies are free on every plan. What you pay Klaviyo depends on active profiles, and both the Email plan and the optional Social marketing add-on rise as your list grows. Hypello's price depends only on how many accounts you connect.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Klaviyo
Free$0
Up to 250 active profiles, 500 email sends and $5 of mobile messages a month. Social auto-replies included.
EmailFrom $20/mo
For 251 to 500 active profiles. The price rises with your active profile count.
Social marketing add-onFrom $50/mo
$50 covers up to 10,000 active profiles, and the price rises above that. Adds engagement events, custom questions, and the social content library. 14-day free trial.
Mobile messagesPay per message
Text, WhatsApp, and RCS priced by volume and destination.
Customer Agent50 free resolutions
AI for web chat, email, SMS, and WhatsApp, priced by resolutions a month.
Source: Klaviyo pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Klaviyo |
|---|---|---|
| Instagram keyword DMs that collect emailsCheapest plan with the feature, monthly billing | $8 on Creator | $0, included on every plan |
| Paid Instagram features with 10,000 active profilesMonthly billing. Hypello Creator, or Klaviyo's Social add-on on top of your Email plan | $8 on Creator | $50 Social add-on |
Hypello or Klaviyo?
Choose Hypello if you
- Want Instagram and Facebook DMs to answer questions and sell, not only collect sign-ups
- Need AI agents that reply in DMs and share discount codes
- Want public comment replies, Ask to Follow, and Re-Trigger
- Run DMs from Live, ad, and boosted post comments
- Manage several Instagram accounts or Facebook Pages from one login
- Aren't on Klaviyo yet and want a free plan with 1,000 DMs a month
- Pay in INR with UPI, or in USD by card
Choose Klaviyo if you
- Mainly want Instagram followers to join your email, SMS, or WhatsApp list
- Already pay for Klaviyo and want keyword DMs at no extra cost
- Want Instagram activity on the same profile as orders and browsing data
- Need tagged posts, UGC, and social revenue reporting inside your marketing tool
- Want to answer Instagram DMs in the same Helpdesk as email and web chat
How to switch from Klaviyo to Hypello
- 1
Write down your social auto-replies
For each one, note the keyword, whether it listens in comments, DMs, or both, the message text, the link buttons, and the Klaviyo list new subscribers join.
- 2
Turn them off in Klaviyo
Switch off the auto-replies you plan to move, so a single keyword doesn't send two DMs from two tools.
- 3
Create a Hypello account and connect Instagram
Sign up free with Google or email, then connect your Instagram professional account through Meta. Add your Facebook Page if you want ad comments or Messenger.
- 4
Rebuild the DM and link Klaviyo
Start from the DM from Comments template, pick a post or Any post or reel, and add your keyword, public replies, and DM. On Creator and up, ask for an email or phone number and choose the Klaviyo list it goes to.
- 5
Test, go live, and catch up
Comment from another account to check the flow, then click Go Live. On a paid plan, Re-Trigger answers eligible comments from the past seven days.
The verdict
Klaviyo is a strong home for email, SMS, and customer data, and its free social auto-replies are a sensible way for Klaviyo customers to turn Instagram comments and DMs into subscribers. If list growth is all you need from Instagram, staying with Klaviyo makes sense.
If you want Instagram and Facebook to do more, Hypello adds public replies, Ask to Follow, Re-Trigger, Live and ad comment automation, multiple accounts, and AI agents that hold the conversation. You can also use both: Hypello runs the DMs and sends new contacts to Klaviyo, where your flows take over. Compare every Hypello plan or try it free on one account first.
FAQs
Frequently asked questions
What people ask before moving Instagram DMs from Klaviyo to Hypello.
It depends on what you need from Instagram. Klaviyo's social auto-replies are free on every Klaviyo plan, so a Klaviyo customer who only wants keyword sign-ups pays nothing extra. Hypello starts at $4.90 a month billed yearly, or $8 billed monthly, and its price depends only on connected accounts. Klaviyo's paid Social marketing add-on is $50 a month for up to 10,000 active profiles and costs more as your profile count grows.
Klaviyo's Free plan covers up to 250 active profiles and 500 email sends a month. The Email plan starts at $20 a month for 251 to 500 active profiles and rises with your profile count. Text and WhatsApp messages are priced by volume and destination, and the optional Social marketing add-on starts at $50 a month.
Yes. Klaviyo includes social auto-replies on its Free and paid plans. They send a DM when someone comments or messages a keyword and collect email, SMS, or WhatsApp consent. Engagement events, custom questions, the social content library, and linking one Instagram account to several Klaviyo accounts need the paid Social marketing add-on.
Yes. On the Creator plan and up, Hypello can ask for an email address or phone number in the DM and add the contact to a Klaviyo list, where your welcome flow takes over. Turn off any Klaviyo auto-reply that uses the same keyword so nobody gets two DMs.
Hypello's free plan includes 1,000 DMs a month, unlimited automations and contacts, Ask to Follow, public comment replies, and up to 2 Instagram or Facebook accounts, with no Hypello branding in your messages. Collecting emails and phone numbers and sending them to Klaviyo starts on the Creator plan. If you already use Klaviyo and only want keyword sign-ups, its free auto-replies are a good fit.
Klaviyo's social marketing supports Instagram only, and each Klaviyo account connects one Instagram account. Hypello automates Instagram and Facebook from one login, with up to 15 Instagram accounts or Facebook Pages on a plan.
Klaviyo's Customer Agent answers shoppers on web chat, email, SMS, and WhatsApp, and Instagram is not listed as one of its channels. Klaviyo describes its social auto-replies as sign-up capture, not a conversational DM bot. Hypello's Sales, Support, and Leads agents reply in Instagram and Facebook DMs using your website, documents, and instructions, with AI credits from the Creator plan.
Hypello is a Meta Tech Provider that connects through Meta's official API and never stores your Instagram password. Sending is paced with reply delays, a DM Safety Queue that holds messages when Instagram's limit is reached, and Slow-Down Mode during cool-off periods. No tool can guarantee account safety, so keep only one tool replying to each keyword.
Keep reading
Guides
Run Instagram DMs on Hypello, keep Klaviyo for email
Start on the free plan, then send new contacts to your Klaviyo lists from the Creator plan.