The best Metricool alternative for social media managers who automate Instagram DMs
Metricool is a planner and analytics suite for many social networks, and its Flows add keyword auto replies on paid plans. Hypello is built only for Instagram and Facebook comments and DMs, with automations on a free plan that sends 1,000 DMs a month, ad comment triggers, and AI agents that answer for you.
Updated
Hypello vs Metricool in short
Choose Hypello if Instagram and Facebook DMs are where you win followers, leads, and sales. It automates DMs on its free plan, covers ad comments, Live comments, and Story mentions, and adds AI agents, with paid plans from $4.90 a month billed yearly. Metricool's Flows start at $20 a month billed yearly. Choose Metricool if you need one tool to schedule, analyze, and report across many networks, and keyword-based Flows cover your DMs.
Hypello vs Metricool at a glance
| Feature | Hypello | Metricool |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, but Flows need a paid plan |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $20/mo billed yearly ($25 monthly) |
| Cheapest plan with DM automation | Free, up to 1,000 DMs a month | Starter, $20/mo billed yearly |
| How the price grows | By connected Instagram and Facebook accounts | By brands, 5 to 50 per plan |
| DM automation channels | Instagram and Facebook | Instagram, and X with a paid add-on |
| AI in your DMs | AI agents that reply for you, AI credits from Creator | Not listed. Its AI assistant writes posts |
| DMs from ad and boosted post comments | Yes, with your Facebook Page connected | No |
| Ask to Follow before the DM | Included on Free | Not listed |
| Email and phone collection in DMs | Creator plan and up | Not listed |
| Scheduling, analytics, and reports | No | Built in |
| Prices and payment | USD or INR, tax included, card or UPI | USD or EUR plus VAT, card or PayPal |
Why social media managers run Instagram DMs on Hypello instead of Metricool
- Auto DMs on the free plan
- Metricool's free plan covers 1 brand, 20 scheduled posts a month, and 30 days of analytics, but Flows only open on Starter and up. Hypello Free runs unlimited automations and sends up to 1,000 DMs a month across two accounts, with no Hypello branding in your messages.
- AI that holds the conversation
- Metricool's Flows send the messages you wrote when a keyword matches, and its AI assistant is built for writing posts. Hypello's Sales, Support, and Leads agents learn from your website and documents, answer questions in Instagram and Facebook DMs, collect contact details, share discount codes, and pass the chat to your team.
- Ad comments and Facebook included
- Metricool's comment Flows skip comments on boosted ads, its Inbox can't reply to ad comments, and Flows doesn't cover Facebook. With your Facebook Page connected, Hypello DMs people who comment on your ads and boosted posts, and it automates Facebook Page comments and Messenger as well.
- More ways to start a DM
- Metricool's Instagram Flows start from post and Reel comments, DM keywords, and text or emoji Story replies. Hypello also reacts to Instagram Live comments, Story mentions, Story likes and reactions, and people who share your post to your DMs.
- Follower and lead growth built in
- Hypello can ask commenters to follow you before it sends the link, even on Free. Paid plans add follow-up DMs for people who didn't click, Re-Trigger for eligible comments from the past seven days, email and phone collection, and Mailchimp and Klaviyo. Metricool's Flows guides don't list any of these.
- Clear pricing for DM automation
- Metricool says Flows is free on paid plans for a limited time and hasn't published what it will cost after that. Its prices are in USD or EUR before VAT. Hypello includes automations in every plan's listed price, shows prices in USD and INR with tax included, and accepts UPI as well as cards.
Hypello vs Metricool features for Instagram DM automation
| Feature | Hypello | Metricool |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and ReelsMetricool needs a Facebook Page linked to the Instagram account | Yes | Yes |
| Public replies under the comment | Yes | Yes |
| Keyword auto replies to DMs | Yes | Yes |
| Story replies | Replies, likes, and reactions | Text and emoji replies |
| Story mentions | Yes | Not listed |
| Instagram Live comments | Yes | Not listed |
| Reply when someone shares your post to DMs | Yes | Not listed |
| Comments on boosted posts and adsNeeds a connected Facebook Page on Hypello | Yes | No |
| Set up an automation before the post publishes | Creator plan and up | From the planner |
| Reply to comments from before you went live | Re-Trigger, past 7 days, Creator plan and up | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Link buttons in DMs | Yes | Yes, but a comment Flow's first DM can't include a link |
| Follow-up DMs to people who didn't click | Creator plan and up | Not listed |
| Collect emails and phone numbers in DMs | Creator plan and up | Not listed |
| Mailchimp and Klaviyo | Creator plan and up | Not listed |
| Automation results | DMs sent, link clicks, new contacts | Flow status and metrics |
| AI | ||
| AI agent that answers DMs on its own | Yes | Not listed |
| Agent skills: collect details, share discount codes, hand off to your team | Yes | Not listed |
| AI help writing and editing posts | No | Yes |
| Channels and planning | ||
| Facebook comment and Messenger automation | Yes | No |
| TikTok comment automation | No | Yes |
| X automation | No | With the X add-on |
| Schedule posts to Instagram, TikTok, LinkedIn, YouTube, and more | No | Yes |
| Social analytics, competitor tracking, and client reports | No | Yes |
| Accounts on the cheapest paid plan | 2 Instagram or Facebook accounts | 5 brands, one profile per network each |
| Safety, support, and billing | ||
| Meta's official API | Yes | Yes |
| Meta status | Meta Tech Provider | Lists Meta among its partners |
| Queue DMs when Instagram's limit is reached | DM Safety Queue | Not listed |
| Support channels | WhatsApp and email, every plan | Chat and email |
| Currency and payment | USD or INR, card or UPI | USD or EUR, card or PayPal |
Hypello vs Metricool pricing
Metricool charges by brands, where each brand holds one profile per network, and the price also covers its planner, analytics, and reports. Flows comes with paid plans at no extra cost for a limited time, and Metricool's prices exclude VAT. Hypello's price depends only on how many Instagram and Facebook accounts you connect, with tax included and unlimited DMs on paid plans.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Metricool
Free$0
1 brand, 20 scheduled posts a month, 30 days of analytics, and the Inbox. No Flows.
Starter$20/mo yearly, $25 monthly
Up to 5 brands, or 10 for $36/mo yearly or $45 monthly. Unlimited scheduling, PDF and PPT reports, and Flows.
Advanced$53/mo yearly, $67 monthly
Up to 15 brands. 25 brands cost $85/mo yearly or $107 monthly, and 50 cost $159 or $210. Adds team members, post approvals, the API, Zapier, and Make.
CustomContact sales
A custom number of brands, white label, and a dedicated account manager.
Source: Metricool pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Metricool |
|---|---|---|
| Auto DMs on one Instagram account, up to 1,000 DMs a monthCheapest plan with DM automation, monthly billing, before Metricool's VAT | $0 on Free | $25 on Starter |
| One account, more than 1,000 DMs a monthCheapest plan that fits, monthly billing, before Metricool's VAT | $8 on Creator | $25 on Starter |
| Auto DMs on five Instagram accountsCheapest plan that fits, monthly billing, before Metricool's VAT | $14.90 on Creator, up to 6 accounts | $25 on Starter, up to 5 brands |
| Auto DMs on ten Instagram accountsCheapest plan that fits, monthly billing, before Metricool's VAT | $20.90 on Creator | $45 on Starter |
Hypello or Metricool?
Choose Hypello if you
- Want comment-to-DM and DM keyword replies without paying for a scheduler
- Need DM automation on a free plan, with 1,000 DMs a month
- Want AI agents that answer Instagram and Facebook DMs for you
- Run ads or boosted posts and want their commenters to get a DM
- Want Ask to Follow, follow-up DMs, and email capture inside your DMs
- Need Live comments, Story mentions, and Facebook Page comments covered
- Pay in INR with UPI, or in USD by card
Choose Metricool if you
- Schedule posts to Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, Threads, Bluesky, and more from one calendar
- Need analytics with unlimited history, competitor tracking, and PDF or PPT reports for clients
- Manage up to 50 brands with team roles and post approvals
- Want comment replies and moderation on TikTok, or auto DMs and reposts on X with its add-on
- Want comments and messages from several networks in one inbox
How to switch from Metricool to Hypello
- 1
Note your Instagram Flows
Open Flows in Metricool and list each Instagram Flow: its trigger (a comment, a DM keyword, or a Story reply), the post it runs on, the keywords, the public replies, and the text and link in each DM.
- 2
Pause them in Metricool
Pause every Instagram Flow you plan to rebuild, so a comment can't trigger a DM from both tools. Scheduling, reports, and your TikTok and X Flows can keep running in Metricool.
- 3
Create a free Hypello account
Sign up with Google or email and connect your Instagram professional account through Meta. Connect your Facebook Page too if you want ad comments and Messenger covered.
- 4
Rebuild each Flow from a template
Use DM from Comments for post and Reel Flows, on one post or Any post or reel, and add your keywords, public replies, and DM with a link button. Recreate DM keyword Flows as inbox auto replies, set up Story replies, and switch on Ask to Follow if you want follows first.
- 5
Go live and test
Click Go Live and comment your keyword from a second account to check the DM arrives. On a paid plan, Re-Trigger can then answer eligible comments from the past seven days.
The verdict
Metricool suits social media managers and agencies who plan, publish, and report across many networks from one place. If you rely on its calendar, analytics with unlimited history, competitor tracking, and client reports, and keyword-based Flows on Instagram, X, and TikTok comments cover what you need, stay with it.
If Instagram and Facebook DMs are where you turn followers into leads and sales, Hypello goes further for less. You get DM automation on the free plan, triggers for ad comments, Live comments, and Story mentions, Ask to Follow, follow-up DMs on paid plans, and AI agents that answer for you. You can also keep Metricool for scheduling and run your DMs in Hypello. Compare the Hypello plans or start free.
FAQs
Frequently asked questions
What social media managers ask before moving their Instagram DMs from Metricool to Hypello.
For DM automation alone, yes. Hypello Free covers unlimited automations and 1,000 DMs a month, and Creator costs $4.90 a month billed yearly, or $8 monthly, for two accounts with unlimited DMs. Metricool's Flows start on Starter at $20 a month billed yearly or $25 monthly, before VAT. That Metricool price also pays for scheduling, analytics, and reports, which Hypello doesn't offer.
Metricool's free plan covers 1 brand with 20 scheduled posts a month and no Flows. Starter costs $20 a month billed yearly or $25 monthly for up to 5 brands, rising to $36 or $45 for 10 brands. Advanced starts at $53 a month billed yearly or $67 monthly for 15 brands and reaches $159 or $210 for 50, while Custom plans are quoted by sales. All of these prices exclude VAT.
Yes. Metricool's Flows aren't available on its free plan, and Metricool includes them in paid plans at no extra cost only for a limited time. Hypello Free includes comment-to-DM, Story replies, inbox keyword replies, Live comments, and Ask to Follow for up to two Instagram or Facebook accounts, with 1,000 DMs a month and no Hypello branding.
Yes. Metricool can keep planning, publishing, and reporting while Hypello handles the comments and DMs your posts bring in. Pause your Instagram Flows in Metricool before you go live in Hypello, so one comment never triggers DMs from both tools. Your TikTok and X Flows can keep running in Metricool.
Hypello can't import Flows, but each one usually takes a few minutes to rebuild from a template. Pause the Instagram Flow in Metricool, then set up the same post, keyword, public replies, and message in Hypello before you go live. If you get stuck, Hypello's support team answers on WhatsApp and email on every plan.
Metricool's Flows send replies you write in advance when a keyword matches, and its AI assistant is designed for writing and editing posts. Its help center also says the Inbox doesn't support automatic replies. Hypello's AI agents answer Instagram and Facebook DMs using your website, documents, and instructions, with AI credits from the Creator plan and 3 agents with 4,000 credits a month on Pro.
No. Metricool's help center says comment Flows don't run on comments on boosted ads or Stories, and its Inbox can't reply to ad comments. Flows also doesn't cover Facebook. Hypello answers comments on ads and boosted posts once your Facebook Page is connected, and it automates Facebook Page comments and Messenger.
Both tools work through official platform connections, and Hypello uses only Meta's official API as a Meta Tech Provider, so it never stores your Instagram password. To stay within Instagram's limits, it holds DMs in a DM Safety Queue when an hourly or daily cap is hit, slows sending with Slow-Down Mode during cool-off periods, and adds reply delays on paid plans. No tool can promise an account will never be restricted.
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Let Hypello handle your Instagram DMs
Keep planning wherever you like, and let Hypello answer comments and DMs, starting on the free plan.