The best Kommo alternative for selling in Instagram DMs
Kommo, formerly amoCRM, is a sales CRM built around messengers, priced per user with a 6-month minimum. If Instagram is where you sell, Hypello automates comments, Stories, and DMs on a monthly plan, with unlimited contacts and a free plan that includes 1,000 DMs a month.
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Hypello vs Kommo in short
Choose Hypello if Instagram comments and DMs bring in your customers and you want to pay month to month. Comment-to-DM is included on the free plan, paid plans start at $4.90 a month billed yearly, and contacts are unlimited. Kommo charges per user with a 6-month minimum, and its pricing page lists comment-to-DM automation from the Advanced plan at $35 per user a month. Choose Kommo if your team needs a full sales CRM with pipelines across WhatsApp, Instagram, and other messengers.
Hypello vs Kommo at a glance
| Feature | Hypello | Kommo |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 14-day trial |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $25 per user/mo, 6-month minimum |
| How the price grows | By connected accounts | Per user, with contact and lead limits per user |
| Shortest billing term | Monthly | 6 months |
| Instagram comment-to-DM | Every plan, including Free | Advanced plan and up, $35 per user/mo |
| Contacts | Unlimited on every plan | 12,500 to 50,000 per user by plan |
| Instagram accounts | 2 on Free, up to 15 on paid plans | 1 per user on Base, from 3 on Advanced, unlimited on Pro |
| Replies to comments from before you went live | Paid plans, past 7 days | Not listed |
| AI agents | 1 on Free and Creator, 3 on Pro, unlimited on Business | None on Base, up to 3 on Advanced, up to 50 on Pro |
| Pay in INR with UPI | Yes | USD by card or PayPal |
| Channels | Instagram and Facebook | WhatsApp, Instagram, Facebook, TikTok, Telegram, and more |
Why Instagram sellers switch from Kommo to Hypello
- Pay monthly, not 6 months at a time
- Kommo has no monthly option. The shortest term is 6 months, so one user on Advanced is billed $210 for the term, and Kommo's billing FAQ says payments are non-refundable outside the cases in its refund policy. Hypello Creator is $8 billed monthly, with no contract, and you can cancel any time.
- Comment-to-DM on the free plan
- Kommo's pricing page lists comment-to-DM, Story reply automation, and keyword triggers from the Advanced plan, so Base doesn't include them. Hypello's DM from Comments runs on every plan, and the free plan covers 1,000 DMs a month with no branding in your messages.
- No per-user price or contact cap
- Kommo charges per user and limits contacts per user, from 12,500 on Base to 50,000 on Pro. Hypello includes unlimited contacts on every plan and unlimited DMs on paid plans. The price depends on your plan and how many accounts you connect, never on users or contacts.
- Instagram growth tools in one place
- Hypello adds tools Kommo's documentation doesn't list: DMs from ad and boosted post comments and, on paid plans, Re-Trigger for comments from the past seven days and automations you set up before you publish your next post. Ask to Follow is included even on Free, while Kommo's follower check starts on Advanced.
- Start from a template
- In Kommo, a comment automation is a Salesbot you build from condition, comment, and message steps, then attach to a trigger. In Hypello you pick the DM from Comments template, choose a post, add a keyword and the DM, and go live.
- INR pricing and UPI
- Outside Brazil, Kommo bills in USD by card or PayPal. Hypello shows prices in INR and accepts UPI, so Creator is ₹249 a month billed yearly, or ₹399 monthly, for 2 accounts.
Hypello vs Kommo features for Instagram
| Feature | Hypello | Kommo |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM with keyword triggers and public replies | Every plan | Advanced plan and up |
| Run on one post or on any post | Yes | Yes |
| Story replies and Story mentions | Yes | Advanced plan and up |
| Keyword auto replies in the inbox | Yes | Advanced plan and up |
| Welcome message for new DMs | Yes | Yes |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days, paid plans | Not listed |
| Automate your next post before publishing | Paid plans | Not listed |
| Growth and lead capture | ||
| Change the reply based on whether someone follows you | Ask to Follow, on Free | Follower check, Advanced plan and up |
| Follow-up DMs | Creator plan and up | Advanced plan and up |
| Collect emails and phone numbers in DMs | Creator plan and up | Advanced plan and up |
| Sales pipelines and lead stages | No | Yes |
| AI | ||
| AI agent that answers from your own content | Every plan, AI credits from Creator | Advanced plan and up |
| Hand the chat to your team | Yes | Yes |
| Book appointments from a chat | No | Pro plan and up |
| Channels | ||
| Instagram and Facebook Messenger | Yes | Yes |
| No | Yes | |
| TikTok and Telegram | No | Yes |
| Billing, safety, and support | ||
| Monthly billing | Yes | No |
| Prices in INR with UPI | Yes | No |
| Meta status | Meta Tech Provider | Meta Business Partner |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Support channels | WhatsApp and email, every plan | Phone, email, and chat, every plan |
Hypello vs Kommo pricing
Kommo charges per user, and every user on the account has to be on the same plan. The shortest term is 6 months. Longer terms are discounted, so a year costs $250 per user on Base, $350 on Advanced, and $450 on Pro. Hypello doesn't charge per user or per contact. Its price depends on the plan and how many accounts you connect, and you can pay monthly.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Kommo
Free trial$0 for 14 days
Full access with no credit card. There is no free plan.
Base$25/user/mo, billed $150 per 6 months
12,500 contacts and 1 Instagram account per user. Salesbot, comment-to-DM, and AI agents aren't included.
Advanced$35/user/mo, billed $210 per 6 months
Salesbot, comment-to-DM, broadcasts, and up to 3 AI agents. 25,000 contacts per user, and 3 Instagram accounts plus 1 per extra user.
Pro$45/user/mo, billed $270 per 6 months
Up to 50 AI agents, AI appointment booking, a booking page, and 50,000 contacts per user. Unlimited Instagram accounts.
EnterpriseCustom
SSO, SLA, scheduled backups, and a dedicated account manager.
Source: Kommo pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Kommo |
|---|---|---|
| Start paying for comment-to-DMSmallest paid commitment, 1 Kommo user | $8 for one month of Creator | $210 for 6 months of Advanced |
| Comment-to-DM on one account for a yearYearly billing, 1 Kommo user | $58.80 on Creator | $350 on Advanced |
| AI agents in your DMs for 6 monthsHypello billed monthly, Kommo 6-month term, 1 user | $113.40 on Pro, 3 agents | $210 on Advanced, up to 3 agents |
| More than 25,000 contacts for 6 monthsUnlimited DMs, Hypello billed monthly, 1 Kommo user | $48 on Creator, unlimited contacts | $270 on Pro, up to 50,000 contacts |
Hypello or Kommo?
Choose Hypello if you
- Sell mostly through Instagram comments, Stories, and DMs, with Facebook as a bonus
- Want to start free or pay monthly instead of committing to 6 months
- Need comment-to-DM without paying for every user
- Want to reply to comments from before your automation was live
- Run DMs from ad and boosted post comments
- Prefer ready-made templates over building bots step by step
- Pay in INR with UPI, or in USD by card
Choose Kommo if you
- Need a sales CRM with pipelines and lead stages for your team
- Sell on WhatsApp, TikTok, or Telegram as well as Instagram
- Want broadcasts and pipeline automation in the same tool
- Want an AI agent that books appointments into a calendar
- Want website live chat and email in the same inbox as your messengers
- Already run your sales process in Kommo and use more than its Instagram tools
How to switch from Kommo to Hypello
- 1
List the Salesbots that handle Instagram
For each one, write down the keyword, the posts it runs on, the public comment reply, and the DM with its buttons and links.
- 2
Turn them off in Kommo
Pause the Salesbots that answer Instagram comments and Story mentions, so a commenter doesn't get a DM from both tools.
- 3
Create a Hypello account and connect Instagram
Sign up free with Google or email, then connect your Instagram professional account through Meta. Add your Facebook Page too if you want DMs from ad comments.
- 4
Rebuild each flow from a template
Open DM from Comments, pick the post or Any post or reel, add the keyword, a few public reply variations, and the DM. Switch on Ask to Follow if you used a follower check in Kommo.
- 5
Go live and catch missed comments
Test with a comment from a second account. On a paid plan, run Re-Trigger to answer eligible comments from the past seven days that came in during the switch.
The verdict
Kommo makes sense for sales teams that work leads across WhatsApp, Instagram, and other messengers in one CRM, with pipelines, broadcasts, and Salesbot. If that is how your team sells, the per-user price covers far more than Instagram automation.
If you mostly need comment-to-DM, Story replies, and AI answers in Instagram DMs, Hypello costs less and asks for less commitment. You can start free or pay monthly, contacts are unlimited, and AI agents for sales, support, and leads come with it. Compare the Hypello plans or start on the free plan.
FAQs
Frequently asked questions
What people ask before moving their Instagram sales from Kommo to Hypello.
For Instagram automation, yes. Hypello's comment-to-DM is on the free plan, and paid plans start at $4.90 a month billed yearly, or $8 billed monthly, for 2 accounts with unlimited contacts. Kommo charges per user with a 6-month minimum, and its pricing page lists comment-to-DM automation from the Advanced plan, which costs $35 per user a month and is billed $210 per user for 6 months.
Kommo's pricing page lists Base at $25, Advanced at $35, and Pro at $45 per user a month on a 6-month term, and Enterprise is priced on request. Monthly payment isn't offered, and 9, 12, and 24 month terms are discounted, so a year of Advanced is $350 per user. On September 1, 2026, Kommo raised Base and Advanced by $10 per user a month for new customers, and Kommo says prices vary by market.
Yes. A Kommo Salesbot can reply publicly to comments that match a keyword and send the commenter a DM, on any post or on posts you select. Kommo's pricing page lists comment-to-DM automation on Advanced, Pro, and Enterprise, and the 14-day trial includes it, but Base doesn't. Hypello includes comment-to-DM on every plan, including Free.
Hypello has a free plan with 1,000 DMs a month, comment-to-DM, unlimited automations and contacts, and Ask to Follow, for up to 2 Instagram or Facebook accounts. Kommo has no free plan. It offers a 14-day trial with full access and no credit card.
No. Hypello automates Instagram and Facebook comments and DMs and runs AI agents in your DMs. On paid plans it also collects emails and phone numbers that you can send to Mailchimp or Klaviyo. It has no sales pipelines and no WhatsApp. If your team manages deals across several messengers, Kommo is the better fit.
There's no direct import, so you rebuild your Instagram automations in Hypello with templates, which usually takes a few minutes each. Turn off the matching Salesbots in Kommo first so no one gets two DMs. Kommo's billing FAQ says payments are non-refundable outside the cases in its refund policy, and access runs to the end of the paid period, so it can make sense to switch near the end of your term.
Yes. Hypello shows prices in INR and accepts UPI as well as cards. Creator is ₹249 a month billed yearly or ₹399 billed monthly for 2 accounts. Kommo bills in USD by card or PayPal, except in Brazil, where it bills in Brazilian real.
Both connect to Instagram through Meta. Hypello is a Meta Tech Provider, uses only Meta's official API, and never asks for your Instagram password. No tool can guarantee account safety, so Hypello also paces sending with reply delays, a DM Safety Queue, and Slow-Down Mode.
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