The best Chatfuel alternative for Instagram-first brands
Chatfuel runs an AI agent across WhatsApp, Instagram, Facebook, TikTok, and your website, with one bot on each Business plan and a credit wallet for usage. Hypello is built for Instagram and Facebook, with a free plan, two or more accounts on every plan, and unlimited DMs once you upgrade.
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Hypello vs Chatfuel in short
Choose Hypello if Instagram drives your sales and you want a smaller, simpler bill: plans start at $4.90 a month billed yearly for two accounts, there's a free plan, and you get Ask to Follow and Re-Trigger. Chatfuel starts at $18 a month billed yearly for one bot and pays for AI replies from a credit wallet. Choose Chatfuel if you need WhatsApp, TikTok, or website chat, or booking and payment links inside the chat.
Hypello vs Chatfuel at a glance
| Feature | Hypello | Chatfuel |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 7-day trial with $15 in credits |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $18/mo billed yearly ($20 monthly) |
| How the price grows | Flat, by connected accounts | By plan size, plus a usage wallet |
| Accounts on the starting plan | 2 Instagram or Facebook accounts | 1 bot, one Instagram account |
| What uses credits | AI agent replies | AI replies, WhatsApp fees, lead events to Meta |
| Ask to Follow before the DM | Included on Free | Not listed |
| Replies to comments from before you went live | Yes, past 7 days | Not listed |
| Keyword auto replies in DMs | Yes | No keyword rules, the AI agent answers |
| Payment | Card or UPI, in USD or INR | Card, Apple Pay, or Google Pay, in USD |
| Channels | Instagram and Facebook | Instagram, Facebook, WhatsApp, TikTok, website |
Why Instagram sellers switch from Chatfuel to Hypello
- A lower price to start
- Chatfuel's cheapest plan is $18 a month billed yearly, or $20 monthly. Hypello starts at $4.90 a month billed yearly, or $8 monthly, and its free plan covers 1,000 DMs a month for as long as you like.
- More than one account per plan
- Chatfuel connects each Instagram account to its own bot, and Business plans include one bot, so a second account means another plan or an Agency plan from $100 a month. Every Hypello plan connects at least two Instagram or Facebook accounts, and agencies can run up to 15 on a single plan.
- Comment-to-DM that doesn't use credits
- Chatfuel's AI replies, WhatsApp fees, and lead events all draw from one credit wallet, and its help docs say automations stop replying when the balance reaches zero. Hypello's keyword automations send unlimited DMs on paid plans without using credits. Only AI agent replies use AI credits.
- Follower growth from comments
- Hypello's Ask to Follow asks commenters to follow you before the link arrives, and it's included on Free. Chatfuel doesn't list a follow check, and its DM to Follow feature is still in alpha for a small group of creators.
- Answers for comments that came in early
- When a Reel picks up comments before your automation is ready, Re-Trigger replies to eligible ones from the past seven days. Chatfuel's help docs don't describe an equivalent.
- Rupee pricing and UPI
- Indian brands and creators can pay Hypello in INR with UPI, from ₹249 a month billed yearly. Chatfuel bills in US dollars by card, Apple Pay, or Google Pay.
Hypello vs Chatfuel features for Instagram
| Feature | Hypello | Chatfuel |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Public replies under the comment | Yes | Yes |
| Comments on adsNeeds a connected Facebook Page on Hypello | Yes | Yes |
| Story replies and Story mentions | Yes | Yes |
| Instagram Live comments | Yes | Not listed |
| DM when someone shares your post to DMs | Yes | Not listed |
| Keyword auto replies in the DM inbox | Yes | No keyword rules, the AI agent answers |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Custom automations | Unlimited | Up to 30 per source |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Follow-up DMs | Paid plans, by link clicks | Up to 2, timed by the AI |
| Collect emails and phone numbers | Yes | Yes |
| Mailchimp and Klaviyo | Yes | Not listed |
| Product catalog and payment links in chat | No | Yes |
| Appointment booking | No | Yes |
| AI | ||
| AI agent that answers from your own knowledge | Yes | Yes |
| AI included on the starting plan | 100 credits a month on Creator | $20 of credits a month |
| Hand the chat to your team | Yes | Yes |
| Channels | ||
| Instagram and Facebook | Yes | Yes |
| No | Yes | |
| TikTok | No | Yes |
| Website chat | No | Yes |
| Safety and support | ||
| Meta status | Meta Tech Provider | Official Meta Partner |
| Connects through Meta's official API | Yes | Yes |
| Delay before automated replies | Paid plans | Yes |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Support | WhatsApp and email, every plan | 24/7 support |
Hypello vs Chatfuel pricing
Chatfuel's plans differ by the bots and credits they include. AI replies, WhatsApp fees, and lead events sent to Meta come out of those credits, so a busy month can mean a credit pack or a bigger plan. Hypello charges by connected accounts, with unlimited DMs on every paid plan and AI credits from Creator up.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Chatfuel
Free trial$0 for 7 days
Full product with $15 in credits. A card is needed to start.
Business S$18/mo yearly, $20 monthly
1 bot and $20 of credits a month. All channels, unlimited contacts and teammates.
Business M to XXL$40.50 to $366.67/mo yearly
$45 to $410 billed monthly. Still 1 bot, with $50 to $500 of credits a month.
Agency S$90/mo yearly, $100 monthly
3 companies, $100 of credits a month, agency dashboard, and an account manager.
Agency M to XXL$202.50 to $1,845/mo yearly
$225 to $2,050 billed monthly. Unlimited bots, with $250 to $2,500 of credits a month.
Source: Chatfuel pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Chatfuel |
|---|---|---|
| One Instagram account, up to 1,000 DMs a monthCheapest plan that fits, monthly billing | $0 on Free | $20 on Business S |
| Two Instagram accountsMonthly billing. Chatfuel needs one bot per Instagram account | $8 on Creator | $40 for two Business S plans, or $100 on Agency S |
| About 2,000 AI replies a monthMonthly billing. Chatfuel at its listed $0.0093 per AI reply | $18.90 on Pro, 4,000 AI credits | $20 on Business S, credit for about 2,150 replies |
| An agency with six client accountsMonthly billing. Chatfuel's Agency S stops at 3 companies | $14.90 on Creator | $225 on Agency M |
Hypello or Chatfuel?
Choose Hypello if you
- Sell or grow mainly on Instagram, with Facebook alongside it
- Want to start free, or pay from $4.90 a month billed yearly
- Manage two or more accounts without buying a plan for each one
- Want Ask to Follow, Re-Trigger, and Instagram Live automation
- Prefer unlimited DMs over a usage wallet that can run dry
- Pay in INR with UPI, or in USD by card
Choose Chatfuel if you
- Need one AI agent on WhatsApp, TikTok, and your website as well as Instagram
- Sell from a product catalog, take bookings, or send Stripe, PayPal, or Square payment links in the chat
- Run Click-to-WhatsApp ads and send lead events back to Meta
- Want a shared inbox with unlimited teammates
- Are an agency that resells WhatsApp automation under your own brand
How to switch from Chatfuel to Hypello
- 1
Write down what Chatfuel does for you on Instagram
Open Automations and note each post and Reel comment rule, its keywords and target posts, the public and private replies, and any Story reply rules. Copy the AI instructions and knowledge base text you want to keep.
- 2
Switch those automations off in Chatfuel
Turn off the matching custom automations and the comment source's base automation, which answers when custom ones are off. Or switch off Main bot. Either way, the same comment won't get a DM from both tools.
- 3
Create a Hypello account and connect Instagram
Sign up with Google or email, connect your Instagram professional account through Meta, and add your Facebook Page if you want ad comments covered.
- 4
Rebuild your keywords and AI agent
Use DM from Comments for each keyword rule and add a few public reply variations. If you used Chatfuel's AI, create a Sales or Support Agent and add your website and documents as knowledge sources.
- 5
Go live and test from a second account
Click Go Live, then comment your keyword from another account to check the reply and DM. On a paid plan, run Re-Trigger to answer comments from the past seven days.
The verdict
Chatfuel suits businesses that sell and support customers on WhatsApp, Instagram, Facebook, TikTok, and their website from one AI agent, with booking, payment links, and a shared inbox for the whole team. Its pricing reflects that: one bot per Business plan and a credit wallet that covers AI and WhatsApp usage.
If most of your customers find you on Instagram, Hypello is the lighter and cheaper option. You get two accounts from $4.90 a month billed yearly, a free plan with 1,000 DMs a month, Ask to Follow, Re-Trigger for comments you missed, and AI agents for sales, support, and leads. Compare every plan on the pricing page or start free today.
FAQs
Frequently asked questions
What people ask before moving from Chatfuel to Hypello.
For Instagram and Facebook automation, yes. Hypello's paid plans start at $4.90 a month billed yearly, or $8 billed monthly, for two accounts with unlimited DMs. Chatfuel starts at $18 a month billed yearly, or $20 monthly, for one bot with $20 of credits a month for AI replies and WhatsApp fees. If AI replies are what you need, Hypello Pro costs $18.90 billed monthly and includes 4,000 AI credits.
Chatfuel's Business S plan costs $18 a month billed yearly ($216 a year) or $20 billed monthly, with one bot and $20 of credits a month. Larger Business plans go up to $366.67 a month billed yearly ($410 monthly) for more credits, and Agency plans start at $90 a month billed yearly for three companies. Credits pay for AI replies, WhatsApp fees, and lead events sent to Meta, and unused credits don't roll over.
Chatfuel has no free plan, only a 7-day trial with $15 in credits that needs a card to start. Hypello's free plan is free forever and includes 1,000 DMs a month, two accounts, unlimited automations and contacts, Ask to Follow, and no Hypello branding in your messages.
There's no direct import, so you rebuild them. First turn off the matching Chatfuel custom automations and the comment source's base automation, or switch off Main bot, so a comment doesn't get a DM from both tools. Then recreate each keyword, public reply, and DM with Hypello's DM from Comments template, and add your website and documents to an AI agent if you relied on Chatfuel's AI. Hypello's support team can help on WhatsApp and email.
No. Hypello covers Instagram and Facebook only. If you need the same AI agent on WhatsApp, TikTok, and your website, or WhatsApp broadcasts and booking reminders, Chatfuel covers more channels.
Yes. Ask to Follow is included on every Hypello plan, including Free, and asks commenters to follow your account before the DM with your link arrives. Chatfuel doesn't list a follow check for comment automations. Its DM to Follow feature, which messages new followers, is in alpha for a limited group of creators.
Yes, with Hypello. The Creator plan costs ₹249 a month billed yearly or ₹399 billed monthly for two accounts, tax included, and you can pay with UPI or a card. Chatfuel bills in US dollars by card, Apple Pay, or Google Pay, and its credit wallet is charged in dollars too.
Both tools connect through Meta's official API. Hypello is a Meta Tech Provider and never asks for your Instagram password. Since no tool can guarantee an account stays safe, Hypello also paces sending with reply delays, a DM Safety Queue that holds DMs when Instagram's limits are reached, and Slow-Down Mode.
Keep reading
Guides
Try Hypello before your next Chatfuel renewal
Rebuild your Instagram comment and DM automations on the free plan, then upgrade when you need more.