The best Spur alternative for Instagram-first brands
Spur is a WhatsApp, Instagram, and AI messaging platform for e-commerce and D2C brands, with a native Shopify app. If your sales start in Instagram comments and DMs, Hypello costs less: a free plan, unlimited automations on every plan, and paid plans from $4.90 a month billed yearly.
Updated
Hypello vs Spur in short
Choose Hypello if Instagram comments, Stories, and DMs bring in your customers and you don't need WhatsApp. It has a free plan, unlimited automations from $4.90 a month billed yearly for 2 accounts, and AI agents with 4,000 credits a month for $18.90 billed monthly. Spur's entry plan costs $15 a month, or $12 billed yearly, for 3 automation flows on one Instagram account and one Facebook Page. Choose Spur if you sell on WhatsApp and want Shopify cart recovery, broadcasts, and a shared team inbox.
Hypello vs Spur at a glance
| Feature | Hypello | Spur |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 14-day trial |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $12/mo billed yearly ($15 monthly) |
| Automations on the cheapest paid plan | Unlimited | 3 flows on Instagram and Facebook |
| Accounts on the cheapest paid plan | 2 Instagram or Facebook accounts | 1 Instagram account, 1 Facebook Page |
| Plan that includes 4,000 AI credits a month | Pro, $18.90 monthly | AI Accelerate, $159 monthly |
| Replies to comments from before you went live | Yes, past 7 days, paid plans | Not listed |
| Support on the entry plan | WhatsApp and email | |
| Cheapest paid plan in INR | ₹249/mo billed yearly, tax included | ₹799/mo billed yearly, plus 18% GST |
| Pay with UPI in India | Yes | No |
| Channels | Instagram and Facebook | WhatsApp, Instagram, Messenger, live chat, email add-on |
Why Instagram-first brands switch from Spur to Hypello
- No cap on automations
- Spur's AI Acquire includes 3 automation flows across Instagram and Facebook, and AI Start raises that to 25 for $39 a month. To cover more posts within that limit, Spur's help center shows how to branch one flow by post ID. Every Hypello plan, Free included, has unlimited automations, so each post, Reel, and Story can have its own.
- A free plan, not a 14-day trial
- Spur has no free plan, so after the trial you pay from $15 a month. Hypello Free has no time limit and covers 1,000 DMs a month on up to 2 accounts, with public comment replies and Ask to Follow.
- AI agents at a fraction of the price
- Spur includes 4,000 AI credits a month from AI Accelerate, at $159 monthly or $127 billed yearly, with 2 agents. Lower plans include 100 or 700 credits, and extra credits cost $12 per 1,000. Hypello Pro includes 3 agents and 4,000 credits for $18.90 monthly or $14.90 billed yearly, trained on your website, documents, and instructions.
- More accounts on one plan
- Spur's first two plans connect 1 Instagram account and 1 Facebook Page, and each extra channel costs $15 a month. Hypello Creator connects 2 accounts, higher tiers cover 6 or 10, and agencies can run up to 15 accounts on one plan.
- Instagram growth tools Spur doesn't list
- Hypello's Re-Trigger replies to eligible comments from the past 7 days, and next post automation is ready before you publish. Emails and phone numbers you collect can go to Mailchimp or Klaviyo, which aren't in Spur's integration list.
- Rupee pricing with UPI
- Spur's pricing FAQ says it doesn't accept UPI or digital wallets from Indian customers, and its INR prices are shown before 18% GST. Hypello's INR prices include tax, and you can pay by UPI or card, from ₹249 a month billed yearly.
Hypello vs Spur features for Instagram
| Feature | Hypello | Spur |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Public replies to comments | Yes | Yes |
| Story replies and Story mentions | Yes | Yes |
| Instagram Live comments | Yes | Yes |
| Keyword auto replies in the inbox | Yes | Yes |
| Comments on boosted posts and adsNeeds a connected Facebook Page on Hypello | Yes | Ads Manager ads only |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Automate your next post before publishing | Yes | Not listed |
| Automations on the cheapest paid plan | Unlimited | 3 flows |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Yes |
| Collect emails and phone numbers | Yes | Yes |
| Mailchimp and Klaviyo | Yes | Not listed |
| Shopify app with cart recovery and order updates | No | AI Start and up |
| AI | ||
| AI agent trained on your website and FAQs | Yes | Yes |
| AI agents included | 1 to unlimited by plan | 1 to 3 by plan |
| 4,000 AI credits a month | Pro, from $14.90/mo | AI Accelerate, from $127/mo |
| Hand the chat to your team | Yes | Yes |
| Look up Shopify orders in chat | No | AI Start and up |
| Channels and accounts | ||
| Instagram and Facebook Messenger | Yes | Yes |
| WhatsApp broadcasts and automation | No | Yes |
| Website live chat | No | Yes |
| Instagram or Facebook accounts per plan | 2 on Creator, up to 15 | 1 of each, up to 3, then $15/mo each |
| Safety, support, and billing | ||
| Meta status | Meta Tech Provider | Meta Business Partner |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Slow down when Instagram limits the account | Slow-Down Mode | Pauses comment automations for 24 hours if flagged for spam |
| Support | WhatsApp and email, every plan | Email on AI Acquire, WhatsApp from AI Accelerate |
| Pay with UPI in India | Yes | No |
Hypello vs Spur pricing
Spur sells plans with set limits on automation flows, channels, AI credits, and user seats, plus add-ons and separate WhatsApp message charges. Hypello's paid plans include unlimited DMs, contacts, and automations, and the price depends only on how many accounts you connect.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Spur
AI Acquire$12/mo yearly, $15 monthly
1 Instagram account and 1 Facebook Page, 3 automation flows on Instagram and Facebook, 1 AI agent with 100 AI credits, 1 user, email support.
AI Start$31/mo yearly, $39 monthly
Adds Shopify and WhatsApp automation, 25 flows, 700 AI credits, 2 users, and priority email support.
AI Accelerate$127/mo yearly, $159 monthly
2 Instagram and 2 Facebook channels, 50 flows, 2 AI agents with 4,000 AI credits, 5 users, priority WhatsApp support.
AI Max$399/mo yearly, $499 monthly
3 of each channel, unlimited flows, 3 AI agents with 15,000 AI credits, 10 users, a dedicated account manager.
Add-onsFrom $7/mo
Extra Instagram or Facebook channel $15 a month, extra user $15 a month, extra AI agent $7 a month, AI credits at $12 per 1,000, and a WhatsApp catalog at $39 a month.
Source: Spur pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Spur |
|---|---|---|
| Comment-to-DM on one Instagram accountCheapest plan that fits, monthly billing | $0 on Free, up to 1,000 DMs | $15 on AI Acquire, 3 flows |
| Two Instagram accountsCheapest plan that fits, monthly billing | $8 on Creator | $30 on AI Acquire plus a $15 channel add-on |
| AI agent with 4,000 AI credits a monthCredits included in the plan, monthly billing | $18.90 on Pro, 3 agents | $159 on AI Accelerate, 2 agents |
| Cheapest paid plan in IndiaMonthly billing, in INR | ₹399 on Creator, tax included | ₹1,179 on AI Acquire (₹999 plus 18% GST) |
Hypello or Spur?
Choose Hypello if you
- Get most of your sales and leads from Instagram comments, Reels, Stories, and DMs
- Want unlimited automations instead of a set number of flows
- Want a free plan to start on, not a 14-day trial
- Need AI agents with thousands of credits without paying for a WhatsApp suite
- Run several Instagram accounts, or client accounts, on one plan
- Want to reply to comments from the past 7 days and automate your next post
- Pay in INR with UPI, with tax already in the price
Choose Spur if you
- Sell on WhatsApp and need broadcasts, abandoned cart recovery, and a WhatsApp product catalog
- Run a Shopify store and want order updates and order lookups inside the chat
- Need a shared team inbox for WhatsApp, Instagram, Messenger, and live chat with several user seats
- Want a website live chat widget answered by the same AI agent
- Run Click-to-WhatsApp ads and want a flow to start from each ad click
How to switch from Spur to Hypello
- 1
List your Instagram flows in Spur
Write down each comment trigger, the post or Reel it runs on, the public reply, the DM, and any follow check or data collection step. Your WhatsApp flows can stay where they are.
- 2
Pause those flows in Spur
Turn off the matching Instagram flows, and Spur's AI replies on that account, so nobody gets a DM from both tools.
- 3
Sign up and connect Instagram
Create a free Hypello account with Google or email and connect your Instagram professional account through Meta. Connect your Facebook Page too if you want DMs from boosted post and ad comments.
- 4
Rebuild each flow from a template
Choose DM from Comments, pick the post or Any post or reel, add your keyword, public replies, and DM with link buttons, and switch on Ask to Follow if your Spur flow checked for a follow.
- 5
Go live, then add AI
Click Go Live and test with a comment from another account. On a paid plan, use Re-Trigger for comments from the past seven days, and add an AI agent trained on your website to answer product questions.
The verdict
Spur is a good fit for Shopify and D2C brands that sell on WhatsApp. Broadcasts, cart recovery, a WhatsApp catalog, Shopify order lookups, and a shared team inbox are where it does the most. If WhatsApp is your main sales channel, stay with Spur.
If your customers find you on Instagram, much of that suite goes unused, and Spur's entry plan stops at 3 automation flows on one Instagram account. Hypello gives you unlimited automations on every plan, a free plan, Re-Trigger for missed comments, rupee pricing with UPI, and AI agents with 4,000 credits a month on Pro. See the full pricing or start on the free plan.
FAQs
Frequently asked questions
What Spur users ask before moving their Instagram automation to Hypello.
For Instagram and Facebook automation, yes. Hypello's paid plans start at $4.90 a month billed yearly, or $8 billed monthly, for 2 accounts with unlimited automations and DMs. Spur's cheapest plan, AI Acquire, costs $12 a month billed yearly or $15 monthly for one Instagram account, one Facebook Page, and 3 automation flows. Spur's plans also cover WhatsApp and website live chat, which Hypello doesn't offer.
Spur's pricing page lists four plans: AI Acquire at $15 a month, AI Start at $39, AI Accelerate at $159, and AI Max at $499, or 20% less billed yearly ($12, $31, $127, and $399 a month). In India, AI Acquire costs ₹999 a month plus 18% GST. WhatsApp message charges are billed separately, and a Custom plan is available through sales.
Yes. Spur has no free plan, only a 14-day free trial before paid plans from $15 a month. Hypello Free has no time limit and includes 1,000 DMs a month on up to 2 accounts, unlimited automations and contacts, public comment replies, Ask to Follow, and priority support on WhatsApp and email.
Yes. Hypello only automates Instagram and Facebook, so you can keep Spur for WhatsApp broadcasts and Shopify flows. Before you go live in Hypello, turn off the Spur flows and AI replies that run on the same Instagram account, so each comment or DM gets one response.
There's no direct import, so you rebuild each Instagram flow in Hypello. Pause the matching flow in Spur first, then use Hypello's DM from Comments template to add the keyword, public replies, and DM. Most automations take a few minutes, and Hypello's support team can help on WhatsApp and email.
Yes. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs using your website, documents, and instructions, and they can collect contact details, share a discount code, or transfer the chat to your team. Hypello Pro includes 3 agents and 4,000 AI credits a month for $18.90, while Spur includes 4,000 credits from AI Accelerate at $159 a month. Spur's agent also answers on WhatsApp and live chat and can look up Shopify orders.
Yes. Hypello accepts UPI and cards, and its INR prices include tax. Creator costs ₹249 a month billed yearly, or ₹399 billed monthly, for 2 accounts. Spur's pricing FAQ says it doesn't accept UPI or digital wallets from Indian customers, and its INR prices are shown before 18% GST.
Both tools connect through Meta's official API. Spur is a Meta Business Partner, and Hypello is a Meta Tech Provider that never asks for your Instagram password. Hypello also paces sending with reply delays, a DM Safety Queue, and Slow-Down Mode, but no automation tool can promise account safety.
Keep reading
Guides
Move your Instagram automation off Spur
Rebuild your comment and DM flows on Hypello, starting with the free plan.