The best Tidio alternative for Instagram-first brands
Tidio is a help desk built around website live chat and the Lyro AI agent, with Instagram DMs as one inbox among several. Hypello is built for Instagram and Facebook. It turns comments into DMs, works with Creator accounts, and starts free with 1,000 DMs a month.
Updated
Hypello vs Tidio in short
Choose Hypello if Instagram is where you find customers and you want comments to turn into DMs, leads, and followers on their own. It works with Creator accounts and starts at $4.90 a month billed yearly with unlimited DMs. Choose Tidio if most customers reach you through your website and you need live chat, ticketing, and one inbox for email, WhatsApp, Messenger, and Instagram.
Hypello vs Tidio at a glance
| Feature | Hypello | Tidio |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | Yes, 50 billable conversations a month |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $24.17/mo billed yearly ($29 monthly) |
| Instagram account types | Business and Creator | Business only |
| DM people who comment on your posts | Posts, Reels, Live, and ads | Not listed, comments arrive as inbox tickets |
| How the price grows | Flat, by connected accounts | By answered conversations, AI conversations, and Flows reach |
| Automated reach on the free plan | 1,000 DMs a month | 100 people a month via Flows |
| AI agent | Every plan, AI credits from Creator | 50 Lyro conversations once, then from $39/mo |
| Vendor branding | None on any plan | “Powered by Tidio” on the widget until a Growth add-on or Plus |
| Support | WhatsApp and email, every plan | Email, live chat from Plus |
| Channels | Instagram and Facebook | Website chat, Instagram, Messenger, WhatsApp, email |
Why Instagram-first brands choose Hypello over Tidio
- Comments become DMs automatically
- In Tidio, each new Instagram comment opens a ticket for your team to answer, and the Instagram Flow triggers in its help center don't include comments. Hypello replies in public and sends the DM when someone comments your keyword, on posts, Reels, Lives, and ads.
- Creator accounts are welcome
- Tidio's help center says its Instagram integration needs a Business account and doesn't support Creator accounts. Hypello connects Business and Creator accounts through Meta, so you keep the account type you already use.
- A bill that ignores your volume
- Tidio meters three things: conversations your team answers, Lyro AI conversations, and people reached by Flows. Hypello's paid plans include unlimited DMs and contacts, and the price only changes with the number of accounts you connect.
- AI replies for less
- Lyro is free for 50 conversations once, then starts at $39 a month for 50 AI conversations on monthly billing. Hypello Pro costs $18.90 a month with 3 AI agents and 4,000 AI credits, and 1,000 credits cover about 1,000 to 1,400 AI messages.
- Tools to grow, not only to answer
- Tidio's Instagram Flows answer common questions, collect contact details, and send discount codes. Hypello also includes Ask to Follow, follow-up DMs for people who didn't click, Re-Trigger for comments from the past seven days, and automations for your next post, none of which Tidio lists.
- Support you can message on WhatsApp
- Every Hypello plan, including Free, comes with priority support on WhatsApp and email. On Tidio, support is by email until the Plus plan, which adds live chat support and starts at $300 a month.
Hypello vs Tidio features for Instagram
| Feature | Hypello | Tidio |
|---|---|---|
| Instagram automations | ||
| Works with Instagram Creator accounts | Yes | No |
| Automatic DM when someone comments on a post or Reel | Yes | Not listed |
| Keyword replies in DMs | Yes | Yes |
| Replies to Story replies and reactions | Yes | Yes |
| Automatic replies to Story mentions | Yes | Shown in the inbox |
| Instagram Live comments | Yes | Not listed |
| Comments on ads and boosted postsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Growth and lead capture | ||
| Ask to Follow before sending the DM | Included on Free | Not listed |
| Follow-up DMs to people who didn't click | Yes | Not listed |
| Collect emails and phone numbers in DMs | From Creator | Yes |
| Discount codes in DMs | Yes | Yes |
| Mailchimp and Klaviyo | From Creator | All plans, including Free |
| Zapier | No | Yes |
| AI | ||
| AI agent answers Instagram DMs | Yes | Lyro, paid after 50 conversations |
| Learns from your website and FAQs | Yes | Yes |
| Hand the chat to your team | Yes | Yes |
| Channels and help desk | ||
| Instagram and Facebook Messenger | Yes | Yes |
| Facebook Page comments | Automated DMs | Answered as inbox tickets |
| Website live chat widget | No | Yes |
| WhatsApp and email | No | Yes |
| Ticketing and help desk | No | Yes |
| Safety, branding, and support | ||
| Connects through Meta, no Instagram password | Yes | Yes |
| Meta status | Meta Tech Provider | Not listed |
| No vendor branding on the free plan | Yes | “Powered by Tidio” on the widget |
| Support channels | WhatsApp and email, every plan | Email, live chat from Plus |
| Pay in INR with UPI | Yes | Not listed |
Hypello vs Tidio pricing
Tidio prices three meters separately: conversations your team answers, Lyro AI conversations, and people reached by automated Flows. Hypello's paid plans include unlimited DMs and contacts, and the price depends only on how many accounts you connect.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Tidio
Free$0
50 billable conversations a month, 10 seats, 100 people reached by Flows a month, 50 Lyro AI conversations once.
Starter$24.17/mo yearly, $29 monthly
100 billable conversations, 50 Lyro AI conversations once, 100 people reached by Flows.
GrowthFrom $49.17/mo yearly, $59 monthly
250 to 2,000 billable conversations ($59 to $349 on monthly billing). Branding removal is a paid add-on.
PlusFrom $300/mo plus usage
Custom limits and seats, departments, multiple projects, no Tidio branding, live chat support.
PremiumContact sales
From 3,000 Lyro AI conversations, SSO, and a managed AI service.
Lyro AI add-onFrom $32.50/mo yearly, $39 monthly
50 AI conversations a month. 200 cost $140 and 1,000 cost $700 on monthly billing.
Flows add-onFrom $24.17/mo yearly, $29 monthly
2,000 people reached a month. 20,000 cost $99 on monthly billing.
Source: Tidio pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Tidio |
|---|---|---|
| Automated DM replies to 2,000 people a monthMonthly billing. Tidio Flows add-on vs Hypello's cheapest plan that fits | $8 on Creator | $29 Flows add-on |
| Automated DM replies to 20,000 people a monthMonthly billing. Tidio Flows add-on vs Hypello's cheapest plan that fits | $8 on Creator | $99 Flows add-on |
| AI answers 200 conversations a monthMonthly billing. Pro's 4,000 AI credits cover about 20 to 28 AI replies per conversation | $18.90 on Pro | $140 Lyro add-on |
Hypello or Tidio?
Choose Hypello if you
- Find most of your customers on Instagram, with Facebook as a bonus
- Run your Instagram as a Creator account
- Want DMs sent automatically when people comment on posts, Reels, Lives, or ads
- Want to grow followers and email lists with Ask to Follow and follow-up DMs
- Need a free plan with 1,000 DMs a month and no branding
- Want AI agents in your DMs with AI credits included in the plan price
- Pay in INR with UPI, or in USD by card
Choose Tidio if you
- Need a live chat widget on your website or online store
- Run support across website chat, email, WhatsApp, Messenger, and Instagram from one help desk
- Want ticketing and a shared inbox with up to 10 seats
- Rely on Zapier or Shopify order actions inside your support chats
- Want one AI agent answering on your website and in your messaging channels
How to switch from Tidio to Hypello
- 1
List what Tidio handles on Instagram
Write down your Instagram Flows, the phrases that trigger them, your Story Reply flows, and any discount codes they send. Keep Tidio running on your website if you still need live chat there.
- 2
Pause the Instagram Flows you're replacing
Deactivate the matching Flows in Tidio so the same message doesn't get two replies. There's no direct import, so this keeps the handover clean.
- 3
Sign up and connect Instagram
Create a free Hypello account with Google or email and connect your Instagram Business or Creator account through Meta.
- 4
Rebuild with templates
Use inbox auto replies for the keywords your Flows answered and DM from Stories for Story replies, then add DM from Comments to the posts and Reels where people ask for links or prices.
- 5
Add an AI agent
Create a Support or Sales agent, add your website and FAQs as knowledge sources, and turn on Transfer to team for questions it can't answer. AI credits start on the Creator plan.
The verdict
Tidio is a strong help desk for businesses whose customers start on a website. Live chat, ticketing, email, and Lyro answering across several channels make it a good fit for support teams, and it should stay in place if that's how your customers reach you.
If your customers find you on Instagram, Hypello is the better fit. It turns comments into DMs on posts, Reels, Lives, and ads, works with Creator accounts, includes 1,000 DMs a month for free, and adds AI agents for sales, support, and leads. You can also keep Tidio on your website and run Instagram on Hypello. See the full pricing or start on the free plan.
FAQs
Frequently asked questions
What people ask before moving Instagram from Tidio to Hypello.
For Instagram automation, yes. Hypello's paid plans start at $4.90 a month billed yearly, or $8 billed monthly, with unlimited DMs and contacts. Tidio Starter costs $24.17 a month billed yearly or $29 monthly for 100 billable conversations, and its Lyro AI and Flows add-ons are priced separately, from $39 and $29 a month on monthly billing.
Tidio has a Free plan, Starter at $29 a month ($24.17 billed yearly), Growth from $59 a month ($49.17 billed yearly) for 250 to 2,000 billable conversations, Plus from $300 a month plus usage, and a custom Premium plan. A billable conversation is one your team replies to. Lyro AI starts at $39 a month for 50 AI conversations, and Flows start at $29 a month for 2,000 people reached, both on monthly billing.
Tidio's help center lists Instagram Flow triggers for DM keywords, Story replies, and agent actions, but not for comments. New Instagram comments open as tickets in the Tidio inbox, where your team answers them. Hypello sends an automatic DM and public reply when someone comments your keyword on a post, Reel, Live, or ad.
Hypello's free plan includes 1,000 DMs a month, unlimited automations and contacts, up to 2 accounts, and Ask to Follow, with no branding in your messages. Tidio's free plan covers 50 billable conversations a month, 100 people reached by Flows a month, and 50 Lyro AI conversations once. It also includes 10 seats and a website live chat widget, which Hypello doesn't offer.
According to Tidio's help center, its Instagram integration needs a Business account linked to a Facebook Page, and Creator accounts aren't supported. Hypello works with both Business and Creator accounts, so creators can connect without changing their account type.
There's no direct import, so start by pausing the Tidio Instagram Flows you plan to replace, so people don't get two replies. Then sign up for Hypello, connect Instagram through Meta, and rebuild your keyword replies and Story replies with templates. You can keep Tidio for website chat and move only Instagram to Hypello.
Yes. Hypello's Sales, Support, and Leads agents answer Instagram and Facebook DMs using your website, documents, and instructions, and they can collect contact details, offer discount codes, and transfer the chat to your team. AI credits start on Creator, and Pro includes 3 agents and 4,000 AI credits for $18.90 billed monthly. Lyro also answers in your website chat and on WhatsApp, which Hypello doesn't cover.
Hypello is a Meta Tech Provider, uses Meta's official API, and never asks for your Instagram password. No automation tool can promise account safety, so Hypello also paces sending with reply delays, a DM Safety Queue, and Slow-Down Mode to stay within Instagram's limits. Tidio also connects to Instagram through Meta's login.
Keep reading
Move your Instagram from Tidio in minutes
Turn comments into DMs on a flat price, starting with the free plan.