The best Zepic alternative for D2C brands that sell on Instagram
Zepic is a customer data and marketing platform that sells Instagram as an add-on to its Starter, Growth, and Pro plans. Hypello is built for Instagram and Facebook, with unlimited DMs and contacts from $4.90 a month billed yearly, a free plan, and AI agents for your DMs.
Updated
Hypello vs Zepic in short
Choose Hypello if Instagram is where your customers start the conversation. Creator costs $8 a month, or $4.90 billed yearly, for 2 accounts with unlimited DMs and contacts. On Zepic, one Instagram account costs from $54 a month on monthly billing once you add Instagram to the Starter plan. Hypello also covers Facebook, has a free plan, and on paid plans replies to comments from before you went live. Choose Zepic if you want email, WhatsApp, SMS, and Instagram on one customer data platform.
Hypello vs Zepic at a glance
| Feature | Hypello | Zepic |
|---|---|---|
| Free plan | Yes, 1,000 DMs a month | No, 14-day trial |
| Paid plans from | $4.90/mo billed yearly ($8 monthly) | $29/mo yearly ($41 monthly) + channel add-on |
| One Instagram accountCheapest plan, monthly billing | $8 on Creator (2 accounts) | From $54 (Starter $41 + Instagram add-on from $13) |
| Instagram DMs | Unlimited on paid plans | 20,000 a month with the add-on, more sold as add-ons |
| Contacts | Unlimited on every plan | 5,000 on Starter, then 5,000-contact packs |
| Instagram accounts | 2 to 15 by plan | 1 on Starter and Growth, 5 on Pro |
| Facebook Pages and Messenger | Yes | Not listed |
| AI replies on Instagram | AI agents in DMs, credits from Creator | Zenie AI, Growth plan and up |
| Replies to comments from before you went live | Yes, past 7 days on paid plans | Not listed |
| Channels | Instagram and Facebook | Email, WhatsApp, Instagram, SMS |
| Payment | Cards or UPI, USD or INR | Credit or debit cards, USD or INR |
Why Instagram-first brands switch from Zepic to Hypello
- No platform fee before Instagram
- Zepic charges a plan fee first and sells Instagram as a separate channel add-on, so one account on Starter costs from $54 a month on monthly billing. Hypello Creator costs $8 a month for 2 accounts, with every growth feature included.
- Nothing to count
- Zepic Starter includes 5,000 contacts and the Instagram add-on covers 20,000 DMs a month, with more of each sold as add-ons. Hypello's paid plans include unlimited DMs and contacts, so a busy launch week doesn't change your bill.
- A free plan, not a 14-day trial
- Zepic gives you 14 days to try it. Hypello Free has no end date and includes 1,000 DMs a month, unlimited automations and contacts, Ask to Follow, and an AI agent, with no branding in your messages.
- AI agents on a smaller budget
- Zepic's Zenie replies and intent matching start on Growth, which is from $89 a month with the Instagram add-on on monthly billing. Hypello Pro is $18.90 a month and includes 3 AI agents for sales, support, and leads, with 4,000 AI credits.
- Facebook and ad comments covered
- Hypello automates Facebook Page comments and Messenger, and sends DMs to people who comment on your boosted posts and ads once your Page is connected. Zepic's channel list covers email, WhatsApp, Instagram, and SMS, and its docs don't list ad comments.
- Catch the comments you missed
- When a Reel takes off before your automation is ready, Hypello's Re-Trigger replies to eligible comments from the past seven days. Zepic's help docs don't list a way to reply to comments from before an automation went live.
Hypello vs Zepic features for Instagram
| Feature | Hypello | Zepic |
|---|---|---|
| Instagram automations | ||
| Comment-to-DM on posts and Reels | Yes | Yes |
| Public replies to comments | Yes | Yes |
| Story replies and reactions | Yes | Yes |
| Instagram Live comments | Yes | Yes |
| Keyword auto replies in the inbox | Yes | Yes |
| One automation for every post and Reel | Yes | Growth plan and up |
| Reply to comments from before you went live | Re-Trigger, past 7 days | Not listed |
| Comments on boosted posts and adsNeeds a connected Facebook Page on Hypello | Yes | Not listed |
| Automate your next post before publishing | Creator plan and up | Not listed |
| Growth and lead capture | ||
| Ask people to follow before sending the link | Included on Free | Yes |
| Collect emails and phone numbers | Creator plan and up | Not on Starter |
| Mailchimp and Klaviyo | Creator plan and up | Has its own email tool |
| Product cards synced from Shopify or WooCommerce | No | Pro plan |
| HubSpot, Zoho CRM, and helpdesk integrations | No | Yes |
| AI | ||
| AI that detects intent in comments | No | Growth plan and up |
| AI replies | AI agents in DMs, credits from Creator | Zenie AI, Growth plan and up |
| Sales, Support, and Leads AI agents | 1 agent on Free and Creator, 3 on Pro | Advanced AI agents on Enterprise |
| Hand the chat to your team | Yes | Yes |
| Channels and accounts | ||
| Yes | Paid add-on below Enterprise | |
| Facebook Page comments and Messenger | Yes | Not listed |
| Email, WhatsApp, and SMS | No | Yes |
| Instagram accounts per plan | 2 to 15 | 1 on Starter and Growth, 5 on Pro |
| Safety, support, and billing | ||
| Meta status | Meta Tech Provider | Meta Tech Provider for WhatsApp |
| Queue DMs when Instagram's hourly limit is reached | DM Safety Queue | Not listed |
| Compliance | GDPR and CAN-SPAM | SOC 2, ISO 27701, GDPR |
| Support channels | WhatsApp and email, every plan | Email, phone, and a support portal |
| Pay with UPI | Yes | Not listed |
Hypello vs Zepic pricing
Zepic charges a platform fee by plan, then adds each channel you turn on as a separate add-on, and annual plans are billed upfront. Hypello's price depends only on how many accounts you connect, with unlimited DMs and contacts on every paid plan.
Hypello
FreeFree forever
Every core automation, with 1,000 DMs a month.
Creator$4.90/mo billed yearly, $8 monthly
Unlimited DMs and growth features for creators and small brands.
Pro$14.90/mo billed yearly, $18.90 monthly
AI agents that answer, qualify, and sell in your DMs.
Business$25/mo billed yearly, $35 monthly
Unlimited AI agents and the most AI credits for teams and agencies.
Zepic
Starter$29/mo yearly, $41 monthly
One channel, 5,000 contacts included, up to 3 users. ₹1,899 or ₹2,679 in INR.
Growth$54/mo yearly, $76 monthly
10,000 contacts, up to 10 users, Instagram AI intent detection and Global Automation. ₹3,529 or ₹4,989.
Pro$109/mo yearly, $154 monthly
25,000 contacts, up to 20 users, 5 Instagram accounts, product cards in DMs, APIs. ₹7,249 or ₹10,249.
EnterpriseFrom $499/mo
All channels, custom limits, dedicated onboarding, and advanced AI agents.
Instagram add-onFrom $10/mo yearly, $13 monthly
20,000 Instagram DMs a month. Needed to use Instagram on Starter, Growth, and Pro. ₹900 or ₹1,170.
Source: Zepic pricing page, checked October 30, 2026.
What you would pay
| Feature | Hypello | Zepic |
|---|---|---|
| One Instagram account, up to 20,000 DMs a monthCheapest plan that fits, monthly billing | $8 on Creator, unlimited DMs | From $54 on Starter with the Instagram add-on |
| The same in INRCheapest plan that fits, billed yearly | ₹249/mo on Creator | From ₹2,799/mo on Starter with the Instagram add-on |
| AI replies in your Instagram DMsMonthly billing | $18.90 on Pro, 3 agents and 4,000 AI credits | From $89 on Growth with the Instagram add-on |
| Five Instagram accountsMonthly billing. Pro is Zepic's cheapest plan with 5 accounts in its listed price | $14.90 on Creator, up to 6 accounts | From $167 on Pro with the Instagram add-on |
Hypello or Zepic?
Choose Hypello if you
- Sell mainly through Instagram and Facebook DMs rather than email or WhatsApp campaigns
- Want to pay $8 a month instead of a platform fee plus a channel add-on
- Need a free plan to start on, not a 14-day trial
- Don't want to track contact or DM limits
- Run several Instagram accounts or Facebook Pages, or manage them for clients
- Want to reply to ad comments and to comments from before your automation went live
- Pay in INR with UPI, or in USD by card
Choose Zepic if you
- Run email, WhatsApp, SMS, and Instagram from one platform with shared customer profiles
- Send Shopify, WooCommerce, or Magento products as cards inside Instagram DMs
- Want AI that recognizes intent, like a price question, in any wording instead of keywords
- Build cross-channel journeys such as abandoned cart flows, with CRM and helpdesk integrations
- Need SOC 2 and ISO 27701 compliance and role-based access for a larger team
How to switch from Zepic to Hypello
- 1
Write down your Instagram automations
For each one, note the post or story, the trigger (intent, keyword, or any comment), the public replies, the DM, and the link or product it sends.
- 2
Pause them in Zepic
Turn off the Instagram automations and any Global Automation in Zepic so one comment doesn't get two DMs. Email and WhatsApp campaigns can keep running there.
- 3
Sign up and connect Instagram
Create a free Hypello account with Google or email and connect your Instagram professional account through Meta. Connect your Facebook Page too if you want ad comments and Messenger.
- 4
Rebuild with a template
Choose DM from Comments, pick a post or Any post or reel, and add the keywords your audience uses, such as price, link, or details. Then write the public replies and the DM with link buttons, and turn on Ask to Follow if you used Zepic's follow request.
- 5
Go live and catch up
Click Go Live and test with a comment from another account. On a paid plan, use Re-Trigger to reply to comments from the past seven days, and add an AI agent to answer product questions in DMs.
The verdict
Zepic suits D2C and travel brands that want one customer data platform for email, WhatsApp, SMS, and Instagram, with Shopify product sync, cross-channel journeys, and AI intent detection. If you'll use those channels together, it covers far more than Instagram.
If Instagram and Facebook are where your sales conversations start, Hypello costs less for that job. You get unlimited DMs and contacts on paid plans, a free plan, Facebook and ad comment automation, Re-Trigger for missed comments, and AI agents for sales, support, and leads. See the full pricing or start on the free plan.
FAQs
Frequently asked questions
What D2C brands ask before moving Instagram from Zepic to Hypello.
Yes, for Instagram automation. Hypello's paid plans start at $4.90 a month billed yearly, or $8 billed monthly for 2 accounts, with unlimited DMs and contacts. On Zepic, Instagram is an add-on to a platform plan, so one account on Starter costs from $54 a month on monthly billing ($41 plus an Instagram add-on that starts at $13), or from $39 a month billed yearly. Zepic's fee also covers email, WhatsApp, and SMS tools that Hypello doesn't offer.
Zepic's pricing page lists Starter at $29 a month billed yearly or $41 monthly, Growth at $54 or $76, and Pro at $109 or $154, with quarterly billing in between and Enterprise from $499 a month. Channels are added on top: the Instagram add-on starts at $10 a month billed yearly or $13 monthly for 20,000 DMs a month. WhatsApp messages are billed separately by usage.
No. Zepic offers a 14-day free trial of its paid plans but no free plan. Hypello has a free plan with 1,000 DMs a month, unlimited automations and contacts, Ask to Follow, and an AI agent, with no Hypello branding in your messages.
Billed yearly, Zepic Starter is ₹1,899 a month and the Instagram add-on is ₹900, so one Instagram account costs from ₹2,799 a month. On monthly billing it is ₹2,679 plus ₹1,170, or ₹3,849. Hypello Creator is ₹249 a month billed yearly or ₹399 monthly for 2 accounts, and you can pay with UPI or a card. Zepic lists credit and debit cards as its payment methods.
No. Hypello automates Instagram and Facebook only. On paid plans it collects emails and phone numbers in DMs and sends them to Mailchimp or Klaviyo, but it doesn't send email campaigns, WhatsApp messages, or SMS. If you want all of those channels on shared customer profiles in one tool, Zepic covers more.
They use AI in different places. Zepic's Zenie AI detects intent in comments, such as a price question written in any wording, and writes comment replies, starting on the Growth plan. Hypello's comment triggers use keywords, and its AI agents answer DMs using your website, documents, and instructions, collect contact details, share discount codes, and hand the chat to your team. AI credits start on Creator, and Pro includes 3 agents and 4,000 credits a month.
There's no direct import, so pause your Instagram automations in Zepic first, including any account-wide Global Automation, so a comment doesn't trigger two DMs. Then connect your Instagram account to Hypello and rebuild each automation from a template, which usually takes a few minutes. You can keep using Zepic for email or WhatsApp if you still need them.
Hypello is a verified Meta Tech Provider that works only through Meta's official API and the permissions you approve, and it never stores your Instagram password. Its DM Safety Queue holds messages when Instagram's hourly or daily limit is reached, and Slow-Down Mode eases off during cool-off periods. No automation tool, Hypello or Zepic, can guarantee an account will never be restricted.
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Guides
Move your Instagram automations from Zepic
Rebuild them on a flat price with unlimited DMs, starting on the free plan.